Consumer and Market Insights: Bakery and Cereals in Finland
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The Bakery and Cereals market in Finland is expected to register marginally higher growth in value terms during 2015-2020 as compared to 2010-2015. . The market is led by Bread & Rolls category in value terms while the Savory Biscuits category is forecast to register fastest growth during 2015-2020.. Hypermarkets & Supermarkets is the leading distribution channel across all categories in the country. The private label penetration is moderate in Finland’s Bakery & Cereals market. Dr. Oteker, Special K, Fitness and Oululainen are some of the leading brands in the country.
Scope
The Bakery and Cereals market in Finland is expected to register marginally higher growth in value terms during 2015-2020.
The Bread & Rolls category has the highest volume share in the overall Bakery and Cereals market.
Hypermarkets & Supermarkets is the leading distribution channel in Finland's Food market.
Dr. Oetker leads in value terms while Myllarin leads in volume terms in the Baking Mixes category.
Private label products in the Breakfast Cereals category registered the fastest growth during 2012-2015.
Products with ‘Functional and Fortified’ attributes are preferred in the Breakfast Cereals category, while ‘Free From’ drives the Breads & Rolls market.
Flexible Packaging is the most commonly used packaging material in Finland's Bakery and Cereals market.
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