Consumer and Market Insights: Bakery and Cereals in Turkey
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The Bakery & Cereals market in Turkey is forecast to register higher growth in value terms during 2015-2020 compared to 2010-2015 driven by a large young population base. Bread & Rolls is the leading value category and the Breakfast Cereals category is forecast to register the fastest growth during 2015-2020. Bakery & Cereals consumption among Turks is mainly influenced by the Wellbeing and the On-The-Go consumer trends.
Scope
• The Bakery and Cereals market in Turkey will register higher growth in value terms during 2015-2020 compared to 2010-2015.
• The Turkey’s consumers are opting for value for money products in the Bakery and Cereals market.
• The Breakfast Cereals category is forecast to register fastest growth in value and volume terms during 2015-2020.
• Hypermarkets & Supermarkets and Convenience Store are the leading distribution channels in the Turkey’s Bakery and Cereals market.
• Tadimca (Tadim Gida) is the leading brand in the Cereal Bars category both in value and volume terms.
• Flexible Packaging is the most commonly used packaging material in the Bakery and Cereals market in Turkey.
Reasons to Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Bakery and Cereals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
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Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
Dr. August Oetker Kg
Sultanlar Grup
Sinangil A.S.
Unilever Plc
Artisanal Producers
Barilla S.P.A.
C. Hahne Mühlenwerke Gmbh & Co. Kg
Cereal Partners Worldwide S.A.
Doga AS
Emco Ltd.
The kellogg company
Bright Food (Group) Co. Ltd.
ETI Gida San. ve Tic. A.S.
Internatural Foods
Tadim Gida
Bifa Biskuvi ve Gida Sanayi AS
Campbell Soup Company
E.J. Papadopoulos S.A.
Simsek Biskuvi ve Gida Sanayi AS
Sölen A.S.
Iglo Foods Group Ltd
Kerevitas Gida A.S.
Yasar Holding A.S.
Nestlé S.A.
Saray Biskuvi ve Gida San. A.S.
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