Consumer and Market Insights: Confectionery in Poland
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Poland’s Confectionery market is forecast to register growth in value as well as volume terms during 2015-2020. The Chocolate category has the largest volume share in 2015 and is also projected to witness fastest growth during 2015-2020. Demand for sensory indulgence in Confectionery products is driving the market for premium Chocolates. Private label products will evolve with improved quality and consumers will seek more of private label Confectionery products.
Scope
• The Confectionery market in Poland will register higher growth in value terms during 2015-2020 compared to 2010-2015.
• The Chocolate category has the highest volume share in the overall Confectionery market.
• Hypermarkets & Supermarkets is the leading distribution channel in the Polish Confectionery market.
• Premiumization & Indulgence and Experimentation are the major trends that are driving the Polish Confectionery market.
• Private label Products with better quality options will drive demand in the Polish Confectionery market.
Reasons to Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Confectionery products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Access to analysis on products launched in the market
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
Mars Incorporated
Lotte Co. Ltd.
Nestlé S.A.
Ferrero S.p.A.
Colian sp. z o.o
Wawel Sa
August Storck Kg
EUROVITA Spólka z o.o
Lindt & Sprüngli Ag
Pasja Smaku
Mieszko S.A
Vobro
Perfetti Van Melle SpA
Haribo GmbH & Co. KG
Goplana
Pphu Bomill Sp .
Esbis
ZWC „Mis” Sp. z o.o
Oy Karl Fazer Ab
UNITOP-OPTIMA SA
PT Mayora Indah Tbk
Jednosc
Biedronka
Carrefour
Lidl
Polo market
Netto
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