Consumer and Market Insights: Dairy & Soy Food in New Zealand
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Strong economy and low inflation in New Zealand are driving the Dairy & Soy Food market in the country. The market is led by Milk category in value terms while the Butter & Spreadable Fats category is forecast to register fastest growth during 2015-2020. The penetration of private label products remains high in the market. Screw Top is the most popular closure type used for packaging Dairy & Soy Food products.
Scope
• The Dairy & Soy Food market in New Zealand is forecast to register marginally higher growth in volume terms during 2015-2020 compared to 2010-2015.
• The Milk category has the highest volume share in the overall Dairy & Soy Food market.
• The Soy-Based Desserts segment is expected to gain maximum share growth within the Dairy-Based & Soy-Based Desserts category.
• Hypermarkets & Supermarkets and Convenience Stores are the leading distribution channels in Milk and Yogurt categories.
• The Soymilk & Soy Drinks category has the highest private label penetration in New Zealand’s Dairy & Soy Food market.
• Screw Top is the most commonly used closure type in New Zealand’s Dairy & Soy Food market.
Reasons to Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning.
Dairyworks Limited
Fonterra Co-Operative Group Limited
Goodman Fielder Limited
Lewis Road Creamery
Whitestone Cheese Ltd.
Bakels Worldwide
Sunrise Soya Foods
Unilever Plc
Epicurean Dairy Co. Limited
Kraft Foods Inc
Mars
Incorporated
Mondelez In
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