Consumer and Market Insights: Dairy & Soy Food in Russia
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Consumer and Market Insights: Dairy & Soy Food in Russia provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product developments that effectively target the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.
Scope
• The Dairy market in Russia is forecast to grow at a CAGR of 2.4% in volume terms during 2015-2020
• Kids are the key target audience for the majority of Dairy & Soy Food consumption
• The Milk category accounted for highest (Off-trade and On-trade) consumption in volume terms, in 2015
• The Soymilk & Soydrinks category has the highest private label penetration
Reasons to Buy
This report brings together consumer analysis and market data to provide actionable insight into the behavior of Russia Dairy & Soy food consumers.
This is based on Canadean’s unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Dairy & Soy sector. Category, brand, and packaging dynamics are also examined.
This allows product and marketing strategies to be better aligned with the leading trends in the market.
Activia
Alpro
Auchan Group
Bely Gorod
Bio Balance
Chudo
Dixy Group
Domik V Derevne
Frico
Karat
Lamber
Lurpak
Magnit
Metro Group
Oltermanni
Parmalat
Président
Prostokvashino
Rama
Valio
Vesely Molochnik
Vesely Molochnik (Cream)
X5 Retail Group
Table of Contents
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