Consumer and Market Insights: Fish & Seafood in Indonesia
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The Fish & Seafood market in Indonesia will register moderate growth during 2015-2020, supported by government investments to scale up the operations within the sector. Convenient Fish & Seafood products will be increasingly sought out by the growing number of busy urban consumers. While price remains an important consideration for value conscious Indonesian consumers, they are also opting for products with Fresh and Natural claims due to growing health risks.
Scope
• Among the six categories analyzed, Chilled Raw Packaged Fish & Seafood – Whole Cuts will be the fastest growing value category, registering a CAGR of 4.2% during 2015-2020.
• Buying behavior of consumers is inclined toward the value for money products in the Indonesian Fish & Seafood products.
• Hypermarkets & Supermarkets is the leading distribution channel for the Fish & Seafood market in Indonesia.
• Time Scarcity and Value are the major trends that are driving the Indonesian Fish & Seafood market.
• The growing number of individual and smaller households will drive demand for products available in convenient and small packaging format in the Indonesian Fish & Seafood Products.
Reasons to Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Fish & Seafood products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Access to analysis on products launched in the market
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
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