Consumer and Market Insights: Fish & Seafood in South Africa
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South Africa’s Fish & Seafood market is forecast to register growth in value as well as volume terms during 2015-2020. The Frozen Fish & Seafood category has the largest volume share in 2015 while the Ambient Fish & Seafood category is projected to witness fastest growth during 2015-2020. Rising urbanization levels, and consequently, busier lifestyles will shift the consumer behavior towards more convenient and quick to prepare processed and frozen products. Expanding middle income population will also impact the consumer taste and boost the demand for premium and imported brands.
Scope
• Fish & Seafood market in South Africa will register higher growth in value terms during 2015-2020 compared to 2010-2015
• Frozen Fish & Seafood category has the largest volume share in the overall Fish & Seafood market
• The Ambient Fish & Seafood category will register fastest growth during 2015-2020
• Hypermarkets & Supermarkets is the leading distribution channel in South Africa’s Food market
• Flexible Packaging is the most commonly used packaging material in the Fish & Seafood market
• The private label penetration in South Africa's Fish & Seafood market remains high
Reasons to Buy
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Access the key and most influential consumer trends driving Fish & Seafood products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
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Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion.
Private Label
Irvin & Johnson Ltd
Sea Harvest
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