Consumer and Market Insights: Fish & Seafood in the Netherlands
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The Netherlands’ Fish & Seafood market is forecast to register strong growth in value as well as volume terms during 2015-2020. The Fresh Fish & Seafood (Counter) category has the largest volume share in 2015 while the Dried Fish & Seafood category is projected to witness fastest growth during 2015-2020. The demand for convenient alternatives such as coated and marinated products that help consumers reduce time on initial preparation of Fish & Seafood products will be on rise.
Scope
• Fish & Seafood market in Netherlands will register higher growth in value terms during 2015-2020 compared to 2010-2015
• The Dried Fish & Seafood category will register fastest growth during 2015-2020
• The Ambient Fish & Seafood category will gain maximum market share during 2015-2020
• Hypermarkets & Supermarkets is the leading distribution channel in the Netherlands Fish & Seafood market
• Rigid Metal is the most commonly used packaging material in the Fish & Seafood market
Reasons to Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Fish & Seafood products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Access to analysis on products launched in the market
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
John Weston Group
Morjon
Princes Foods B.V.
Iglo Foods Group Ltd
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