Consumer and Market Insights: Fish & Seafood in Turkey
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The Fish & Seafood market in Turkey is forecast to register higher growth in value terms during 2015-2020 compared to 2010-2015 driven by a stable economic growth coupled with a large young population base rise. Chilled Raw Packaged Fish & seafood – Processed is the leading value category while the Ambient Fish & Seafood category is forecast to register the fastest growth during 2015-2020 among all other categories. Oral Hygiene consumption among Turks is mainly influenced by the Weight Management and the Widening Inequality trends in the market.
Scope
• Fish & Seafood market in Turkey will register higher growth in value terms during 2015-2020 compared to 2010-2015
• The Fresh Fish & Seafood (Counter) category has the largest volume share in the overall Fish & Seafood market
• The Ambient Fish & Seafood category will register fastest growth during 2015-2020
• Hypermarkets & Supermarkets is the leading distribution channel in Turkey’s Food market
• Rigid Plastics is the most commonly used packaging material in the Fish & Seafood market
Reasons to Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Fish & Seafood products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Access to analysis on products launched in the market
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion.
Others
Alimar
Kocaman Balikcilik
Nevzat Su Urunleri
Private Label
Kerevitas Gida A.S.
Yasar Holding A.S.
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