Consumer and Market Insights: Haircare in Bulgaria
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Growing GDP per capita and rising domestic consumption is driving the Haircare market in Bulgaria. The market is led by the Shampoo category while the Hair Colorants category is forecast to register fastest growth in value terms during 2015-2020. Hypermarkets & Supermarkets accounts for highest share in the distribution of Haircare products in the country. L'Oreal S.A., The Procter & Gamble Company and Kao Corporation are the leading players in the market. Rigid Plastics is the most commonly used packaging material in the market.
Scope
– The Haircare market in Bulgaria is forecast to grow at a CAGR of 7.8% in value terms during 2015-2020
– The Hair Colorants category is forecast to register fastest value growth among all categories during 2015-2020
– Shampoo is the leading value category in the Bulgarian Haircare market
– Garnier is the leading brand in the Hair Colorants category
– Flip/Snap Top is the commonly used closure type in the Bulgarian Haircare market
Reasons to Buy
– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
A. Kowalski
Sp.J.
Dr. Kurt Wolff Gmbh & Co. Kg
The Procter & Gamble Company
True Nature Group Inc.
L'Oreal S.A.
Kleral System
Ds Group
Unilever Plc
Oriflame Cosmetics S.A.
Kao Corporation
Avon Products Inc.
Rubella
Aroma Plc
Rosa Impex Ltd
Henkel Ag & Co. Kgaa
Logona
Fresh Up Italia
Pierre Fabre S.A
Hegor
Pt. Rohto Laboratories Indonesia
Labo International Srl
Oriflame Cosmetics S.A.
Le Petit Olivier
Beiersdorf Ag
Laboratoire Bioderma
Colgate-Palmolive Company
Johnson & Johnson Services Inc.
Biopoint
Kay pro
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