Consumer and Market Insights: Haircare in Denmark
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The Haircare market in Denmark is led by the Shampoo category, while the Hair Loss Treatments category is forecast to register fastest growth in both value and volume terms during 2015-2020. The Permanent Colorants segment is expected to gain share growth within the Hair Colorants category. L'Oreal S.A. and The Procter & Gamble Company are the leading market players in the country. Rigid Plastics is the most commonly used packaging material in the Danish Haircare market.
Scope
– The Haircare market in Denmark is forecast to grow at a CAGR of 1.6% in value terms during 2015-2020
– The consumers purchasing pattern remains unchanged in the Danish Haircare market
– The Hair Loss Treatments category is forecast to register fastest value growth among all categories during 2015-2020
– L`Oréal – El Vital is the leading brand in the Shampoo category
– Flip/Snap Top is the commonly used closure type in the Danish Haircare market
Reasons to Buy
– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
L'Oreal S.A.
Henkel Ag & Co. Kgaa
Unilever Plc
High Ridge Brands Co.
Sara Lee Corporation
Colgate-Palmolive Company
Gun-Britt
Stuhr
Dermapharm A/S.
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