Consumer and Market Insights: Haircare in Mexico
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Improving economy and a large young working population base will drive the Mexican Haircare market. The market is led by the Shampoo category, which is forecast to register fastest value growth during 2015-2020.Hypermarkets & Supermarkets is the leading distribution channel for Haircare products in the country. Rigid Plastics is the commonly used packaging material. L'Oreal S.A. and Procter & Gamble Company are the leading players in the market.
Scope
– The Haircare market in Mexico is forecast to grow at a CAGR of 5.1% in value terms during 2015-2020
– Purchasing patterns of Mexican consumers remains unchanged in the Haircare market
– Drug Stores & Pharmacies is the leading distribution channel in the Hair Loss Treatments category
– Caprice and Xtreme are the leading brands in the Shampoo category
– Flip/Snap Top is the commonly used closure type in the Mexican Haircare market
Reasons to Buy
– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Vogue International.
L'Oreal S.A.
Unilever Plc
Kao Corporation
Cresso S.A.
Grisi Hnos
S.A. De C.V.
High Ridge Brands Co.
Colgate-Palmolive Company
Natura Cosmeticos S A
Henkel Ag & Co. Kgaa
Ego Pharmaceuticals
Janssen Cilag
Genomma Lab Internacional
Grisi Hnos
S.A. De C.V.
Avon Products
Inc.
Fuller Cosmetics
Xiomara
Industrias Wet Line
Grisi Hnos
S.A. De C.V.
Natura Laboratorios
Super wet
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