Consumer and Market Insights: Ice Cream in Hong Kong
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A positive economic growth and high incomes of consumers is driving the Ice Cream market in Hong Kong. The market is led by the 'Take-Home and Bulk Ice Cream' category in both Off-trade and On-trade volume consumption. The ‘Impulse Ice Cream – Single Serve’ category is forecast to register fastest growth in Off-trade sales during 2015-2020. On-trade sales account for the highest distribution share of Ice Cream in the country. General Mills, Inc., Nestle S.A. and Unilever Plc are the leading players in Hong Kong's Ice Cream market.
Scope
– The Ice Cream market in Hong Kong is forecast to grow at a CAGR of 3.7% in US$ terms during 2015-2020
– Hong Kong’s consumers are opting for value for money products in the Ice Cream market
– The ‘Take-Home and Bulk Ice Cream’ category accounts for the highest Off-trade & On-trade volume consumption in Hong Kong
– On-trade sales account for the majority distribution share in Artisanal Ice Cream And ‘Take-Home and Bulk Ice Cream’ categories
– Häagen-Dazs is the leading brand in the ‘Take-Home and Bulk Ice Cream’ category in Hong Kong
– Flexible Packaging is the most commonly used packaging material in Hong Kong’s Ice Cream market
Reasons to Buy
– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Binggrae Co. Ltd.
General Mills Inc.
Kowloon Dairy Limited
Nestle S.A.
Unilever Plc
Meiji Holdings Co. Ltd
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