Consumer and Market Insights: Ice Cream in Romania
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The Romanian Ice Cream market is forecast to register higher growth in Off-trade sales than On-trade sales during 2015-2020. The ‘Impulse Ice Cream – Single Serve’ category the largest in the Off-trade volume consumption while Artisanal Ice Cream leads the On-trade consumption. The ‘Impulse Ice Cream – Single Serve’ is forecast to register fastest growth in both On-trade and Off-trade consumption during 2015-2020. On-trade sales lead the overall distribution of Ice cream in the country. Betty Ice, Nestle S.A. TOP GEL PROD SRL are the leading players in the country.
Scope
– The Ice Cream market in Romania is forecast to grow at a CAGR of 7.6% in volume terms during 2015-2020
– The ‘Impulse Ice Cream – Single Serve’ category accounts for the highest Off-trade & On-trade volume consumption in Romania
– On-trade sales account for the majority share in the Artisanal Ice Cream category
– Betty Ice is the leading brand in the ‘Impulse Ice Cream – Single Serve’ category
– Flexible Packaging is the most commonly used packaging material in the an Ice Cream market
Reasons to Buy
– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Mars Incorporated
Nestle S.A. - Brands
Unilever PLC
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