Consumer and Market Insights: Ice Cream in Russia
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The Ice Cream market in Russia is led by the ‘Impulse Ice Cream – Single Serve’ category in Off-trade volume consumption, while the ‘Take-Home and Bulk Ice Cream’ category is forecast to register fastest volume growth during 2015-2020. On-trade sales account for the majority of distribution share in the market. Unilever Plc and Talosto Shahty are the leading players in the market. Flexible Packaging is the most commonly used packaging material in the Russian Ice Cream market.
Scope
– The Ice Cream market in Russia is forecast to grow at a CAGR of 4.8% in US$ terms during 2015-2020
– The Dairy-Based segment is expected to gain share growth within the ‘Impulse Ice Cream – Single Serve’ category
– The ‘Impulse Ice Cream – Single Serve’ category accounts for the highest Off-trade volume consumption in Russia
– On-trade sales account for the majority share in Artisanal Ice Cream and ‘Take-Home and Bulk Ice Cream’ categories
– Magnat, with a share of 6.5%, is the leading brand in the ‘Impulse Ice Cream – Single Serve’ category in Russia
– Flexible Packaging is the most commonly used packaging material in the Russian Ice Cream market
Reasons to Buy
– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Belgorod Khladokombinat
Bodraya Korova
Chelny holod
Chistaya Liniya
Ice Berry
Ice-Fili
JSC Petroholod
Lipetsky Khladokombinat
Mars
Incorporated
Nestle S.A.
Petrokholod
Russky-Kholod
Sammontana Spa
Snezhny Gorodok
Talosto Shahty
Unilever Plc
Dunkin` Brands Group Inc.
Emerald Foods
General Mills Inc.
Glacio BV
Plombir
Viva La Crema
Vkuslandiya.
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