Consumer and Market Insights: Ice Cream in South Africa
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The South African Ice Cream market is forecast to register high growth in volume terms during 2015-2020. The market is led by the ‘Take-Home and Bulk Ice Cream’ category in both value and volume terms, while the ‘Impulse Ice Cream – Single Serve’ category is forecast to register the fastest value growth during 2015-2020. Hypermarkets & Supermarkets accounts for more than two-fifth of the distribution share in the South African Ice Cream market. Unilever Plc and Nestle S.A. are the leading players in the market.
Scope
– The ‘Take-Home and Bulk Ice Cream’ category accounts for the highest Off-trade and On-trade volume consumption in South Africa.
– The ‘Impulse Ice Cream – Single Serve’ category is expected to gain maximum share growth during 2015-2020.
– South African consumers are opting for value for money products in the Ice Cream market
– Country Fresh and Magnum are the leading brands in the ‘Take-Home and Bulk Ice Cream’ category in South Africa
– Flexible Packaging is the most commonly used packaging material in the South African Ice Cream marke
Reasons to Buy
– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Gatti Ice Cream
Groupe Lactalis
Nestle S.A.
Parmalat S.P.A
Unilever Plc
Gatti Ice Cream
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