Consumer and Market Insights: Ice Cream in the Turkey
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The Ice Cream market in Turkey is forecast to register higher growth in Off-trade sales are forecast to register higher growth than On-trade sales. The ‘Impulse Ice Cream – Single Serve’ category is forecast to register fastest growth in value and volume terms during 2015-2020. On-trade sales lead the Ice Cream distribution in the country. Unilever Plc is the leading player in the market. Flexible Packaging is the most commonly used packaging material in the market.
Scope
– The Ice Cream market in Turkey is forecast to grow at a CAGR of 5.9% in value terms during 2015-2020.
– The ‘Take-Home and Bulk Ice Cream’ category accounts for the highest On-trade volume consumption in Turkey.
– The ‘Impulse Ice Cream – Single Serve’ category is forecast to witness the fastest growth in volume terms during 2015-2020.
– On-trade sales lead the distribution of the overall Ice Cream distribution in the Turkey.
Reasons to Buy
– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
General Mills Inc.
Has Gida
Nestle S.A.
Unilever Plc
Yildiz Holding A.S
Fermet Food Products Industry And Trade Co. Ltd.
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