Consumer and Market Insights: Oral Hygiene in Bulgaria
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The Oral Hygiene market in Bulgaria will register marginally higher growth in value terms during 2015-2020 compared to 2010-2015. Breath Fresheners (non-Confectionery) is the largest category in value terms, while Toothpaste is the largest category in volume terms. The Mouthwash category is forecast to register fastest growth during 2015-2020. Hypermarkets & Supermarkets is the leading channel for distribution of Oral Hygiene products in the country.
Scope
• Oral Hygiene market in Bulgaria will register marginally higher growth in value terms during 2015-2020 compared to 2010-2015
• The Toothpaste category has the largest volume share in the overall Oral Hygiene market
• Breath Fresheners (non-confectionery) is the leading value category, in Bulgaria’s Oral Hygiene market
• Hypermarkets & Supermarkets is the leading distribution channel in Bulgarian Cosmetics & Toiletries market
• Flexible Packaging is the most commonly used packaging material in the Oral Hygiene market
Reasons to Buy
• Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
• Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
• Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
The Procter & Gamble Company,Aroma Plc,Opal Line Ltd,Glaxosmithkline Plc,Pierre Fabre S.A,Colgate-Palmolive Gmbh,Queisser Pharma,Weleda Ag,Cattier Paris,Johnson & Johnson Gmbh,Unilever Plc,Trisa Ag,Sante,A.
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