Consumer and Market Insights: Oral Hygiene in Germany
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Steady GDP per capita growth and low inflation will positively impact Consumer Packaged Goods market in Germany including the Oral Hygiene market. Toothpaste is the leading value category in 2015 while the Toothbrushes & Replacement Heads category is forecast to register fastest growth during 2015-2020. German consumers look for personalized Oral Hygiene products such as antimicrobial toothpaste, toothpaste with tartar protection, orthodontic toothbrushes that target specific needs of the consumers.
Scope
• Of the six categories analyzed, Toothbrushes & Replacement Heads will be the fastest growing value category, registering a CAGR of 2.9% during 2015-2020
• Hypermarkets & Supermarkets is the leading distribution channel accounting for more than two-fifth of the overall Oral Hygiene products distribution in Germany
• The use of Rigid Plastics is forecast to grow at a CAGR of 2.6% during 2015-2020
• Glaxosmithkline Plc, The Procter & Gamble Company, and Colgate-Palmolive Gmbh are the leading market players in the country
• Demand for natural Oral Hygiene products in Germany will experience a rise in line with the natural trend in the overall Personal Care market
Reasons to Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Oral Hygiene products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Access to analysis on new products launched in the market
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion.
The Procter & Gamble Company
Sunstar Suisse S.A.
Colgate-Palmolive Gmbh
Majestic Drug Co. Inc
Johnson & Johnson Gmbh
One Drop Only
Henkel Ag & Co. Kgaa
Philips Avent
Medex Dental
Sia
Unilever Plc
Tepe Munhygienprodukter Ab
Lenk & Schu
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