Consumer and Market Insights: Oral Hygiene in Russia
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The Russia’s Oral Hygiene market is forecast to register growth in value as well as volume terms during 2015-2020. The Toothpaste category had the largest volume share in 2015 as well as is projected to witness fastest growth during 2015-2020. Rising awareness about oral care will drive the growth of advanced care products such as dental floss and breath fresheners, which are still not very popular in Russia. Additionally, discerning consumers will demand more age specific Oral Hygiene products to meet their needs
Scope
• Among the six categories analyzed, Toothpaste will be the largest value category, registering a CAGR of 2.3% during 2015-2020
• Hypermarkets & Supermarkets is the leading distribution channel accounting for nearly 30.0% of the overall Oral Hygiene products distribution in Russia
• The use of Box container is forecast to grow at a CAGR of 1.9% during 2015-2020
• The Procter & Gamble Company, Drc Group, and Unilever Plc are the leading market players in the country
Reasons to Buy
• Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
• Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
• Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
• Access the key and most influential consumer trends driving Oral Hygiene products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
• Access to analysis on new products launched in the market
• Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
Domiro Inc
Drc Group
Biokon
The Procter & Gamble Company
Mitishe
Opal Line Ltd
Glaxosmithkline Plc
Splat - Kosmetika Llc
Colgate-Palmolive Gmbh
Esro Ag.
Johnson & Johnson Gmbh
Flosstik
Wisdom
Toothbrushes Limited
Queisser Pharma
Prestige Brand
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