Consumer and Market Insights: Oral Hygiene in South Africa
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The Oral Hygiene market in South Africa will register similar growth in value terms during 2015-2020 compared to 2010-2015. Private label products in Toothbrushes & Replacement Heads category registered faster growth than Dental Floss category during 2012-2015.
Scope
• Of the six categories analyzed, the Toothbrushes & Replacement Heads will be the fastest growing value category, registering a CAGR of 3.8% during 2015-2020
• Hypermarkets & Supermarkets is the leading distribution channel accounting for nearly two-fifth of the overall Oral Hygiene products distribution in South Africa
• The use of Rigid Plastics is forecast to grow at a CAGR of 2.9% during 2015-2020
• Reckitt Benckiser Plc, Colgate-Palmolive Gmbh and Johnson & Johnson Gmbh are the leading market players in the country
Reasons to Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning.
Foster And Smith Inc.
The Procter & Gamble Company
Exceptional Health
Colgate-Palmolive Gmbh
Johnson & Johnson Gmbh
Prestige Brands
inc.
Reckitt Benckiser Plc
Dentyl Active.
Amway Corporation
White Glo
Oralwise Inc.
Jordan As
Orkla AS
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