Consumer and Market Insights: Spirits in South Africa
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The South African Spirits market is led by the Whiskey category in both value and volume terms. The Whiskey category is also forecast to witness the fastest growth in both value and volume terms during 2015-2020. The consumers are opting for value for money products in the Spirits market. Distell Group Limited, Diageo Plc. and Pernod Ricard S.A. are the leading market players in the country.
Scope
• The South African Spirits market is expected to grow at a CAGR of 2.8% during 2015-2020.
• The Whiskey category is forecast to register the fastest volume growth during 2015-2020.
• Consumers are opting for value for money products in the South African Spirits market.
• The Whiskey category is the largest value category in the South African Spirits market.
• The Spirits market in South Africa accounts for around one-fifth of the overall Wine & Spirits retail sales in the country.
• The Irish Whisky segment is expected to gain maximum share growth within the Whiskey category.
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Edward Snell & Company
Olof Bergh
Kwv Holdings Ltd
Empee Distilleries Limited
Pernod Ricard S.A.
LVMH Moët Hennessy • Louis Vuitton S.A.
Diageo Plc
Lucas Bols B.V.
Limosin
Chateau De Cognac
Remy Coitreau Group
Beam Suntory Inc.
Bacardi Limited
Dgb(Pty) Ltd
Mast-Jägermeister Se
Brown-Forman Corporation
Halewood International Limited
Squadron Gold
J Booker Rum Merchants Limited
Mainstay International
Cape to Rio
Grupo Cuervo
Russian Bear
Davide Campari-Milano S.p.A.
William Grant & Sons Ltd.
La Martiniquaise
Shoprite
Pick N Pay
Massmart
Spar
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