Consumer and Market Insights: Spirits in Turkey
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The Turkish Spirits market is led by the Specialty Spirits category while the Brandy category is expected to register fastest growth during 2015-2020 in both value and volume terms. The Turkish consumers prefer value for money products in the Spirits market. Food & Drinks Specialists is the leading distribution channel for Spirits market in Turkey. Diageo Plc and Brown-Forman Corporation are the leading players in the market.
Scope
• The Turkish Spirits market is forecast to grow at a CAGR of 1.6% in value terms during 2015-2020.
• The Brandy category is forecast to register the fastest volume growth during 2015-2020.
• The Specialty Spirits category is the largest value category in the Turkish Spirits market.
• The Turkish consumers are opting for value for money products in the Spirits market.
• The Whiskey category is expected to record maximum gain in market share during 2015-2020.
• Food & Drinks Specialists is the leading distribution channel in the Turkish Spirits market.
Reasons to Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Burgaz Alcoholic Beverages Ind. Tic. Inc.
ELDA Içecek ve Enerji Hizmetleri A.S.
Efe Raki
Mey Içki Sanayi ve Tic. A.S.
Bacardi Limited
Brown-Forman Corporation
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