Consumer and Market Insights: Suncare in Argentina
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The Suncare market in Argentina is forecast to register higher growth in value terms during 2015-2020 compared to 2010-2015. Sun Protection is the leading value category which is also forecast to register the fastest growth during 2015-2020 among all categories. Hypermarkets & Supermarkets is the leading distribution channel in the Argentine Suncare market. Suncare consumption among the Argentine’s is mainly influenced by the Value and Personalization trends in the market.
Scope
• Of the three categories analyzed, Sun Protection will be the largest as well as fastest growing value category, registering a CAGR of 14.7% during 2015-2020
• Hypermarkets & Supermarkets is the leading distribution channel accounting for more than one-third of the overall Suncare distribution in Argentina
• Rigid Plastics is forecast to register the fastest growth among packaging material during 2015-2020
• Energizer Holdings, Inc. and Laboratories Andrómaco are the leading market players in the country
• High inflation rate is driving Argentine consumers to purchase value for money Suncare products
• Booming ecommerce will drive demand for Suncare products in the country
Reasons to Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Suncare products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Access to analysis on new products launched in the market
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
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