Consumer and Market Insights: Suncare in China
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The Suncare market in China is one of the fastest growing globally. Whitening Suncare products dominate in China as consumers attach high importance to fairer skin. Sun Protection is the largest category followed by the After Sun category in 2015. The Suncare market in China is highly price sensitive as majority of the urban consumers in China tend to compare products either offline or online before purchasing. Going ahead, the demand for multifunctional Suncare products will increase as consumers look for products that saves time and money.
Scope
• Among the two analyzed Suncare categories, the Sun Protection is the leading value category with 91.6% share by value in the Chinese Suncare market.
• The Flip/Snap Top is the most commonly used closure type, and its usage is forecast to grow at a CAGR of 11.1% in the Chinese Suncare market during 2015-2020.
• Mary Kay Cosmetics Pty. Ltd., Beiersdorf AG, and Shiseido Company, Limited are the market leaders in the Chinese Suncare market.
• Convenience Stores is the leading distribution channel in the Chinese Suncare market.
• On-The -Go and Value are the major trends that are driving the Chinese Suncare market.
• The Suncare products which are baby and child specific will drive demand in the Chinese Suncare market.
Reasons to Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Suncare products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Access to analysis on new products launched in the market
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
Shiseido Company Limited
Estée Lauder Inc.
Coty Inc.
Shanghai Herborist Cosmetics Co. Ltd.
Beiersdorf AG
L'Oréal Group
Kao corporation
Guangzhou Uniasia Cosmetics Science Technology Co Ltd
Hangzhou Po Laiya Trade Co.Ltd
Johnson & Johnson GmbH
Nu Skin Enterprises
Chcedo
Dabao
Inoherb
Amorepacific Corporation
Pierre Fabre Dermo-Cosmétique
L'Occitane
Guangdong pills US Biotechnology Co. Ltd.
Lianhua Supermarkets
China Resources Vanguard
NGS Group
AS Watsons
Wu Mart Stores
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