Consumer and Market Insights: Suncare in Spain
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Spain’s Suncare market will register positive growth during 2015-2020 despite a weak economic recovery. The Sun Protection category dominates the overall market given the country’s Mediterranean climate in large parts. The private label penetration in Spain's Suncare market is high as consumers prefer Suncare products that offer better value for money. Demand for hybrid and specialized Suncare products will increase in Spain as consumers seek more differentiated products.
Scope
• The Suncare market in Spain will register higher growth in value terms during 2015-2020 compared to 2010-2015.
• The Suncare market in Spain totaled 19.3 million units in volume terms as on 2015.
• Sun Protection is the leading category in value terms while the After-Sun category will register fastest growth during 2015-2020.
• Hypermarkets & Supermarkets is the leading distribution channel in Spain’s Suncare market.
• Flip/Snap Top is the most commonly used closure type in Spain's Suncare market.
• Nivea is the leading brand across the After-Sun and Sun Protection categories in the Suncare market.
Reasons to Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Suncare products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Access to analysis on new products launched in the market
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
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