Consumer and Market Insights: Suncare in the Netherlands
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Growing GDP per capita and low inflation rates will drive demand for Suncare products in the Netherlands. Sun Protection is the leading value category and is forecast to register the fastest growth during 2015-2020. Busy lifestyles of Dutch consumers is driving demand for On-the-go Suncare products offered in convenient packaging.
Scope
• Of the three categories analyzed, Sun Protection will be the largest as well as fastest growing value category, registering a CAGR of 5.6% during 2015-2020
• Hypermarkets & Supermarkets is the leading distribution channel accounting for more than one-third of the overall Suncare distribution in the Netherlands
• The use of Flip/Snap Top closures is forecast to grow at a CAGR of 4.5% during 2015-2020
• Beiersdorf AG and L'Oréal Group are the leading market players in the country
• A growing economy and increasing disposable incomes will create more demand for premium Suncare products in the country
Reasons to Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Suncare products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Access to analysis on new products launched in the market
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
L'Oréal Group
Rituals Cosmetics
Clarins Group
Dr. Hauschka
Estée Lauder Inc.
Oriflame Cosmetics
Global SA
Yves Rocher International
Laboratoire Bioderma
Johnson & Johnson GmbH
Coty Inc.
Marbert
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