Personalization – Consumer TrendSights Analysis, 2023
Powered by
All the vital news, analysis, and commentary curated by our industry experts.
Personalization – Consumer TrendSights Report Overview
There is a rise in demand for tailored product solutions that cater to specific age, gender, ethnic, and lifestyle groups. Thus, many brands are introducing more specialized and differentiated products to target broader audience groups.
The “Personalization” consumer trendsights research report covers what the trend is, why it is important, and who is most influenced by it. The report also provides a comprehensive analysis of how brands and manufacturers can capitalize on the trend. The research concludes by identifying where the trend is heading next and how long it will last.
TrendSights: Personalization
Buy the Report for More Insights into the Personalization Consumer TrendSights
Key Trend Drivers | • Value For Money
• Digital Age • Pursuit of Individualism • Personalized Customer Service |
Enquire & Decide | Discover the perfect solution for your business needs. Enquire now and let us help you make an informed decision before making a purchase. |
Consumer Personalization Trend Analysis
- Consumers value products that are tailored to a particular consumer group under the Personalization trend. More than two-thirds of consumers globally agree that supporting a brand that promotes diversity is important.
- The majority of consumers find products tailored to their age/gender essential to have. Moreover, many users actively seek products that are tailored to their region or culture.
- Brands should understand the importance of emphasizing functional product aspects that specifically target a consumer group to target individualistic consumers. Therefore, brands must diversify into products that align with a specific demographic, which will help them gain a competitive edge in potential markets.
Buy the Report for More Insights into Consumer Personalization Trend Analysis
Key Trend Drivers of the Personalization
The key trend drivers of personalization are value for money, digital age, pursuit of individualism, and personalized customer service.
Digital age: Access to information online has empowered consumers to make informed shopping decisions. Consumers are more self-aware of their needs and look for products that provide specific lifestyle solutions.
Buy the Report for More Insights into Personalization Trend Drivers
Personalization – Innovations by Brands
Global brands in many sectors are addressing the trend of personalization in multiple ways. For instance, food, food service, and drink brands target specific consumer groups due to their growth potential. On the other hand, personal care, alcoholic beverages, and household care target specific lifestyle groups with functional offerings.
Nivea, Hijab Cool deodorant, Indonesia: This deodorant is a combination of cooling complex serum and mint extracts. The product is unique not only because of its cooling feature but also because it is alcohol-free, making it suitable for all skin types. It also provides 10 times more vitamin C compared to regular Nivea deodorant offerings. The brand’s choice to specifically target hijab-wearing women demonstrates the company’s efforts to adapt to the country’s culture and large Muslim population.
Buy the Full Report for More Insights into Brand Innovations in the Personalization Trend
Personalization – Future Outlook
Categories such as personal care goods, retail, and children’s products have the highest growth opportunities within the personalization trend domain. Online shopping and digital technology will drive sales in most consumer goods sectors, boosting growth in personalization trend. For instance, technologies such as 3D printing will continue to improve and enable customized solutions to be developed in-store within minutes. The convenience of customization will start to integrate with daily consumer behavior. Therefore, brands must strategize on integrating personalized and customized solutions in future store setups.
Scope
“Personalization” is one of the 63 sub-trends that GlobalData covers as part of our TrendSights series of Consumer Insight studies. The analysis covers what the trend is, why it is important, who is most influenced by it, and how brands and manufacturers can capitalize. The research concludes by identifying where the trend is heading next and how long it will last.
Key Highlights
- Brands are introducing more specialized and differentiated products to optimally cater to different age, gender, and ethnic groups, as well as the lifestyle benefits sought by more demanding consumers.
- In 2022, the food sector held the highest value market share in terms of the product specificity trend. In fact, it was responsible for more than half of the trend’s sales.
- Non-alcoholic beverages witnessed the fastest growth during 2018-2022.
Reasons to Buy
- Consider emerging opportunities and threats in the fast-moving consumer goods market and gain insight into potential future consumer behavior.
- Identify interesting new and emerging concepts, products, and ideas on offer in retail, food service, online spaces, and beyond.
- Understand how new concepts and ideas fit into or challenge current consumer trends.
- Gain insight and inspiration for innovation programs and new product development
Yoshinoya
Coca-Cola
Nivea
Corona Tropical
Windmill Baby
Table of Contents
Frequently asked questions
-
Why are brands introducing more specialized and differentiated products?
Many brands are introducing more specialized and differentiated products to cater to the increasing demand for tailored product solutions that target individual age, gender, ethnic, and lifestyle groups.
-
What are the key personalization trend drivers?
The key trend drivers of personalization are the value for money, the digital age, the pursuit of individualism, and personalized customer service.
-
What will drive positive growth in personalization in consumer goods sectors?
Online shopping and digital technology will drive most consumer goods sectors to have positive growth in personalization.
Get in touch to find out about multi-purchase discounts
reportstore@globaldata.com
Tel +44 20 7947 2745
Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.