Wellbeing: TrendSights Analysis 2025
Powered by ![]()
All the vital news, analysis, and commentary curated by our industry experts.
"Wellbeing" is one of the 63 sub-trends that GlobalData covers as part of our TrendSights series . The analysis covers what the trend is, why it is important, who is most influenced by it and how brands and manufacturers can capitalize. The research concludes by identifying where the trend is heading next.
Wellbeing focuses on consumers managing both physical and mental health in a holistic, personalized manner. It embodies a concern for emotional wellbeing, quality of life, relaxation, rejuvenation and achieving balance in response to demanding, energy- draining lifestyles. Consumers increasingly understand that their own health and wellbeing are closely linked to the health of the environment, and that sustainable purchasing choices such as reducing packaging and materials use can improve both.
Scope
Consumers are increasingly aware of the importance of emotional wellbeing and are making proactive lifestyle choices that support a higher quality of life.
The focus on wellbeing spans all demographics, with specific consumer groups focusing on certain concerns.
There has been a cultural shift toward accepting mental health as a critical aspect of overall health and reducing the stigma associated with seeking help.
Key Highlights
- Global concern about mental wellbeing is high amidst elevated stress and anxiety levels, while Europeans show the lowest concern for mental wellbeing.
- A sizeable proportion of global consumers are concerned about their physical fitness and appearance, while MEA consumers show the most concern.
- Manufacturers are aligning with the wellbeing trend by launching products across the FMCG space with functional ingredients, relaxing and energy-boosting properties to improve physical and mental wellbeing.
Reasons to Buy
Consider emerging opportunities and threats in the fast-moving consumer goods market and gain insight into potential future consumer behavior.
Identify interesting new and emerging concepts, products, and ideas on offer in retail, foodservice, online spaces, and beyond.
Understand how new concepts and ideas fit into – or challenge – current consumer trends.
71 Brewing
Niches & Nooks
Pure thoughtshoughts
UniTesco
Erborian
Givaudan
Table of Contents
Get in touch to find out about multi-purchase discounts
reportstore@globaldata.com
Tel +44 20 7947 2745