Wellbeing – Consumer TrendSights Analysis, 2023
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Wellbeing – Consumer TrendSights Report Overview
Wellbeing captures an “umbrella” of needs and lifestyle choices that consumers make to address physical and emotional health. Concern for wellbeing remains heightened post-pandemic, with increased consumption of online content intensifying the focus on physical and mental health and wellness. Consumers have become increasingly aware of what they consume, with an increased attentiveness towards ingredients and proactively making lifestyle choices to maintain wellbeing.
Wellbeing propositions vary between categories, depending on the application of the product and consumer desires. For instance, brands in the personal care sector are launching products enhanced with vitamins as well as other functional ingredients that preserve wellbeing.
The “Wellbeing” consumer trendsights research report assesses the shifting consumer perceptions and habits regarding physical fitness and mental wellbeing. The report analyzes relevant consumer trends and attitudes that drive and support the ‘wellbeing’ trend.
TrendSights: Wellbeing
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| Key Trend Drivers | • Rising Health Awareness
• Financial Pressures and Economic Anxiety • Concerns over Physical Fitness and Mental Wellbeing • Digitalization |
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Wellbeing Trendsights - Importance
Consumers are looking for products or lifestyle changes that can alleviate stress, enhance short-term health, and safeguard long-term health. This has increased the popularity of products that focus on both physical health and mental wellbeing. Consumer awareness on these subjects has increased rapidly due to the freely accessible information available owing to the proliferation of the internet.
Wellbeing - Key Trend Drivers
The wellbeing trend is being driven by rising health awareness, financial pressures & economic anxiety, concerns over physical fitness and mental wellbeing, and digitalization. For instance, consumers can find and order products in seconds due to growing digital convenience. This creates more time for consumers to engage in wellbeing-related activities such as mindfulness and exercise. Moreover, developments in platform oversight, MedTech, and government policy could drive future growth in the trend.
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Wellbeing – Innovations by Brands
Manufacturers leverage functional ingredients to target consumers looking to improve physical and mental wellbeing. Additionally, brands should ensure marketing of health benefits is in line with trusted science, to ensure alignment with verification systems on online platforms.
Awsum Better Bakes – Cake, India: This recent launch in India claims to include functional ingredients from traditional Indian (Ayurvedic) medicine, such as Brahmi. These ingredients are said to boost immunity, mood, and focus while helping to manage stress. Other functional ingredients include ginseng and ashwagandha. The product is also high in protein and free from refined sugar, aligning with 45% of global consumers who look for the sugar content on packaging when deciding how healthy a product is.
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Wellbeing – Future Outlook
The introduction of favorable government policies to safeguard mental and physical wellbeing from an early age could drive the wellbeing trend. For instance, gym memberships and fitness programs may be subsidized, while free workshops on maintaining a healthy diet could be offered within local communities. There could be an even higher level of health consciousness among consumers in the future, with full body scans and health checks becoming routine. Brands can prepare for this by enabling their products and services to be personalized to an individual’s specific health needs.
Scope
• Global concern about mental wellbeing is high amidst elevated stress and anxiety levels, while Europeans show the lowest concern for mental wellbeing.
• A sizeable proportion of global consumers are concerned about their physical fitness and appearance, while MEA consumers show the most concern.
• Manufacturers are aligning with the Wellbeing trend by launching products across the FMCG space with functional ingredients, relaxing and energy-boosting properties to improve physical and mental wellbeing.
Key Highlights
- Global concern about mental wellbeing is high amidst elevated stress and anxiety levels, while Europeans show the lowest concern for mental wellbeing.
- A sizeable proportion of global consumers are concerned about their physical fitness and appearance, while MEA consumers show the most concern.
- Manufacturers are aligning with the wellbeing trend by launching products across the FMCG space with functional ingredients, relaxing and energy-boosting properties to improve physical and mental wellbeing.
Reasons to Buy
- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
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Table of Contents
Frequently asked questions
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Which the main mega-trend wellbeing is a part of?
The trend is a part of the health and wellness mega-trend.
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What are the key wellbeing trend drivers?
The key wellbeing trend drivers are rising health awareness, financial pressures and economic anxiety, concerns over physical fitness and mental wellbeing, and digitalization.
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What does the future of wellbeing trend look like?
Developments in platform oversight, MedTech, and changes in government policy could drive future growth in the trend.
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