Country Profile: Bakery & Cereals sector in Belgium
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GlobalData’s Country Profile report on the Bakery & Cereals sector in Belgium provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
Growing economy coupled with rising urbanisation rate and consumers' preference for convenient bakery and cereals products are driving the demand for the sector in Belgium. Of the eleven markets, Bread & Rolls is the largest in both value and volume terms, while Savory Biscuits market is forecast to register the fastest growth during 2016-2021, in value terms. Hypermarkets & Supermarkets is the leading channel in the distribution of bakery and cereals in the country. Flexible Packaging is the most commonly used packaging material in the sector. Marc Payot and The Kellogg Company are the leading market players in the Belgian Bakery & Cereals sector.
What else is contained?
– Market data: Overall market value and volume data with growth analysis for 2011-2021
– Category coverage: Value and growth analysis for Baking Ingredients, Baking Mixes, Bread & Rolls, Breakfast Cereals, ‘Cakes, Pastries & Sweet Pies’, Cereal Bars, Cookies (Sweet Biscuits), Dough Products, Energy Bars, Morning Goods, and Savory Biscuits with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
– Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
– Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Film, Bag/Sachet, Tub, Box, Pouch, and Tin.
Scope
– Bread & Rolls is the largest market by value in 2016 and it is expected to grow at a CAGR of 2% during 2016-2021
– Hypermarkets & Supermarkets is the leading distribution channel in the Belgian Bakery & Cereals sector
– Private labels accounted for 21.4% share by value in 2016
– Flexible Packaging is the most commonly used packaging material in the Belgian Bakery & Cereals sector
– The purchasing pattern of consumers remains unchanged in the Belgian Bakery & Cereals sector.
Reasons to Buy
– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
– Manufacturers can identify the opportunities to position products with H&W attributes/benefits
– Access the key and most influential consumer trends driving Bakery & Cereals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Dr. August Oetker Kg
Grands Moulins de Paris
Groupe Limagrain
Kronenbrot Kg Franz Mainz
La Lorraine Bakery group
Marc Payot
Pågengruppen AB
Quintens Bakkerij NV SA
Vandemoortele N.V
Associated British Foods Plc
PepsiCo Inc.
Nestle S.A.
Bahlsen Gmbh & Co. Kg
Jules Destropper NV
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