Country Profile: Dairy & Soy Food Sector in Denmark

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Published: August 31, 2017 Report Code: CS4344MF-ST

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GlobalData’s "Country Profile: Dairy & Soy Food Sector in Denmark", provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

The Danish Dairy & Soy Food sector accounted for a volume share of 1.67% of the regional (Western Europe) market in 2016. Of the nine markets, Cheese was the largest market in 2016, while the Drinkable Yogurt market is expected to record the fastest CAGR during 2016-2021. The top five brands in the sector accounted for 19.4% value share. Arla is the leading value brand, while Harmonie leads the sector in volume terms. On-trade transactions accounted for a leading share in the distribution of Dairy & Soy Food products in Denmark. Rigid Plastics is the most commonly used packaging material in the Danish Dairy & Soy Food sector.

What else is contained?
– Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
– Category coverage: Value and growth analysis for Butter & Spreadable Fats, Cheese, Cream, Dairy-Based & Soy-Based Desserts, Drinkable Yogurt, Fromage Frais & Quark, Milk, Soymilk & Soy Drinks, and Yogurt with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
– Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
– Packaging data: consumption breakdown for packaging materials and container types in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.

Scope

– The Danish Dairy & Soy Food sector accounted for a volume share of 1.67% of the regional (Western Europe) market in 2016.

– The sector is expected to grow at a CAGR of 1.7% during 2016-2021.

– Of the nine markets, Cheese is the largest market and is expected to grow at a fastest CAGR during the forecast period.

– Arla is the leading brand in the Danish Dairy & Soy Food sector in value terms.

– The top five brands in the sector accounted for 19.4% value share

– On-trade transactions account for a leading share in the distribution of Dairy & Soy Food products in Denmark.

– Rigid Plastics is the most commonly used packaging material in the Dairy & Soy Food sector.

Reasons to Buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Manufacturers can identify the opportunities to position products with H&W attributes/benefits

– Access the key and most influential consumer trends driving Dairy & Soy Food products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Arla Foods
Thise Mejeri Amba
Uhrenholt A/S
Valio Ltd.
Bast International A/S
Orkla Group
Unilever Plc
Urtekram International A/S
Endrup Andelsmejeri
FROMAGERIES
Falengreen A/S
Groupe Lactalis
Kraft Foods Group Inc.
Mammen Dairy A/S
Mastellone Hnos. SA
Norseland Inc
Singleton’s Dairy
The Kraft Heinz Company
Them Ost
Tine Sa
Uniekaas International Bv
Vander Terre Groep
Vergeer Holland
Nuova Castelli SpA
Savencia SA
Conditorei Coppenrath & Wiese Gmbh & Co. Kg
Dr. August Oetker
Groupe Danone S.A.
Naturli `Foods A / S
Danton Trading
Knuthenlund

Table of Contents

Table of Contents

1. Report Scope 1

2. Executive summary 3

3. Denmark in the global and regional context 5

3.1. Denmark’s share in the Global and Western European Dairy & Soy Food sector 5

3.2. Denmark compared to other leading countries in Western Europe 6

4. Market size analysis – Dairy & Soy Food sector 7

4.1. Value and volume analysis – Dairy & Soy Food sector in Denmark 7

4.2. Per capita consumption – Denmark compared to Western Europe and globally 8

4.3. Value and volume analysis by markets in the Dairy & Soy Food sector 9

4.4. Growth analysis by markets 10

5. Market and category analysis 11

5.1. Per capita consumption analysis by markets 11

5.2. Market analysis: Butter & Spreadable Fats 12

5.3. Market analysis: Cheese 14

5.4. Market analysis: Cream 16

5.5. Market analysis: Dairy-Based and Soy-Based Desserts 19

5.6. Market analysis: Drinkable Yogurt 22

5.7. Market analysis: Fromage Frais & Quark 23

5.8. Market analysis: Milk 25

5.9. Market analysis: Soymilk & Soy Drinks 27

5.10. Market analysis: Yogurt 29

6. Distribution analysis 30

6.1. Distribution channel share analysis: Dairy & Soy Food sector 30

6.2. Distribution channel share analysis: Butter & Spreadable Fats 31

6.3. Distribution channel share analysis: Cheese 32

6.4. Distribution channel share analysis: Cream 33

6.5. Distribution channel share analysis: Dairy-Based & Soy-Based Desserts 34

6.6. Distribution channel share analysis: Drinkable Yogurt 35

6.7. Distribution channel share analysis: Fromage Frais & Quark 36

6.8. Distribution channel share analysis: Milk 37

6.9. Distribution channel share analysis: Soymilk & Soy Drinks 38

6.10. Distribution channel share analysis: Yogurt 39

7. Competitive landscape 40

7.1. Brand share analysis by sector 40

7.2. Brand share analysis by markets 43

7.3. Brand share analysis by category 52

7.3.1. Butter & Spreadable Fats 52

7.3.2. Cheese 53

7.3.3. Milk 55

7.3.4. Soymilk & Soy Drinks 56

7.3.5. Yogurt 57

7.4. Private label share analysis 58

8. Health & Wellness analysis 60

8.1. Market size analysis by Health & Wellness claims 60

8.2. Market share analysis – Health & Wellness product attributes 61

8.3. Market size analysis – Health & Wellness consumer benefits 63

8.4. Leading companies in Danish Health & Wellness market 65

9. Packaging analysis 69

9.1. Packaging share and growth analysis by packaging material 69

9.2. Packaging share analysis by packaging material 70

9.3. Packaging share and growth analysis by container type 71

9.4. Packaging share analysis by container type 72

9.5. Packaging share and growth analysis by closure type 73

9.6. Packaging share analysis by closure type 74

9.7. Packaging share and growth analysis by outer type 75

9.8. Packaging share analysis by outer type 76

10. Macroeconomic analysis 77

10.1. GDP per Capita 80

10.2. Population and population growth 81

10.3. Consumer Price Index 82

10.4. Population breakdown by age 83

11. Consumergraphics 84

11.1. Consumption by Gender 84

11.2. Consumption by Age 85

11.3. Consumption by Education 86

11.4. Consumption by Degree of Urbanization 87

12. Methodology 88

13. Definitions 89

14. Appendix 102

15. About GlobalData 127

16. Disclaimer 128

17. Contact Us 129

Table

List of Tables

Table 1: Volume share of Denmark in the global and Western Europe Dairy & Soy Food sector, 2011-2021 5

Table 2: Growth analysis by markets, 2016-2021 10

Table 3: Value analysis of Butter & Spreadable Fats market by categories, 2011-2021 13

Table 4: Volume analysis of Butter & Spreadable Fats market by categories, 2011-2021 13

Table 5: Value analysis of Cheese market by categories, 2011-2021 15

Table 6: Volume analysis of Cheese market by categories, 2011-2021 15

Table 7: Value analysis by of Cream market categories, 2011-2021 17

Table 8: Volume analysis of Cream market by categories, 2011-2021 18

Table 9: Value analysis of Dairy-Based & Soy-Based Desserts market by categories, 2011-2021 20

Table 10: Volume analysis of Dairy-Based & Soy-Based Desserts market by categories, 2011-2021 21

Table 11: Value analysis of Fromage Frais & Quark market by categories, 2011-2021 24

Table 12: Volume analysis of Fromage Frais & Quark market by categories, 2011-2021 24

Table 13: Value analysis of Milk market by categories, 2011-2021 26

Table 14: Volume analysis of Milk market by categories, 2011-2021 26

Table 15: Value analysis of Soymilk & Soy Drinks market by categories, 2011-2021 28

Table 16: Volume analysis of Soymilk & Soy Drinks market by categories, 2011-2021 28

Table 17: Brand Value and Volume – Dairy & Soy Food sector 41

Table 18: Brand Value and Volume – Butter & Spreadable Fats market 43

Table 19: Brand Value and Volume – Cheese market 44

Table 20: Brand Value and Volume – Cream market 46

Table 21: Brand Value and Volume – Dairy-Based & Soy-Based Desserts market 47

Table 22: Brand Value and Volume – Drinkable Yogurt market 48

Table 23: Brand Value and Volume – Milk market 49

Table 24: Brand Value and Volume – Soymilk & Soy Drinks market 50

Table 25: Brand Value and Volume – Yogurt market 51

Table 26: Brand Value and Volume – Butter category 52

Table 27: Brand Value and Volume – Margarine/Spreadable Fats category 52

Table 28: Brand Value and Volume – Natural Cheese category 53

Table 29: Brand Value and Volume – Processed Cheese category 54

Table 30: Brand Value and Volume – Fermented Milk category 55

Table 31: Brand Value and Volume – Flavored Milk category 55

Table 32: Brand Value and Volume – White Milk category 55

Table 33: Brand Value and Volume – Soy Drinks category 56

Table 34: Brand Value and Volume – Soymilk Liquid category 56

Table 35: Brand Value and Volume – Spoonable Yogurt category 57

Table 36: Consumption of Dairy & Soy Food by Gender and markets (Kg Million, 2016) 84

Table 37: Consumption of Dairy & Soy Food by age and markets (Kg Million, 2016) 85

Table 38: Consumption of Dairy & Soy Food by education and markets (Kg Million, 2016) 86

Table 39: Consumption of Dairy & Soy Food by urbanization and markets (Kg Million, 2016) 87

Table 40: Market Definitions 89

Table 41: Category Definitions 90

Table 42: Category Definitions 91

Table 43: Category Definitions 92

Table 44: Channel Definitions 93

Table 45: Health & Wellness: Product Attributes-Food Minus 94

Table 46: Health & Wellness: Product Attributes – Free From 95

Table 47: Health & Wellness: Product Attributes – Functional & Fortified 96

Table 48: Health & Wellness: Product Attributes – Naturally Healthy 97

Table 49: Health & Wellness: Product Attributes – Food Intolerance 98

Table 50: Health & Wellness: Consumer Benefits – Health Management 99

Table 51: Health & Wellness: Analysis by Consumer Benefits 100

Table 52: Health & Wellness: Consumer Benefits – Performance 101

Table 53: Market Value for Butter & Spreadable Fats – by category (Kr Million) 2011-2021 102

Table 54: Market Value for Butter & Spreadable Fats – by category (US$ Million) 2011-2021 102

Table 55: Market Volume for Butter & Spreadable Fats – by category (Kg Million) 2011-2021 103

Table 56: Market Value for Cheese – by category (Kr Million) 2011-2021 103

Table 57: Market Value for Cheese – by category (US$ Million) 2011-2021 104

Table 58: Market Volume for Cheese – by category (Kg Million) 2011-2021 104

Table 59: Market Value for Cream – by category (Kr Million) 2011-2021 105

Table 60: Market Value for Cream – by category (US$ Million) 2011-2021 106

Table 61: Market Volume for Cream – by category (Kg Million) 2011-2021 107

Table 62: Market Value for Dairy-Based & Soy-Based Desserts – by category (Kr Million) 2011-2021 108

Table 63: Market Value for Dairy-Based & Soy-Based Desserts – by category (US$ Million) 2011-2021 109

Table 64: Market Volume for Dairy-Based & Soy-Based Desserts – by category (Kg Million) 2011-2021 110

Table 65: Market Value for Drinkable Yogurt – by category (Kr Million) 2011-2021 111

Table 66: Market Value for Drinkable Yogurt – by category (US$ Million) 2011-2021 111

Table 67: Market Volume for Drinkable Yogurt – by category (Kg Million) 2011-2021 111

Table 68: Market Value for Fromage Frais & Quark – by category (Kr Million) 2011-2021 112

Table 69: Market Value for Fromage Frais & Quark – by category (US$ Million) 2011-2021 112

Table 70: Market Volume for Fromage Frais & Quark – by category (Kg Million) 2011-2021 112

Table 71: Market Value for Milk – by category (Kr Million) 2011-2021 113

Table 72: Market Value for Milk – by category (US$ Million) 2011-2021 113

Table 73: Market Volume for Milk – by category (Kg Million) 2011-2021 114

Table 74: Market Value for Soymilk & Soy Drinks – by category (Kr Million) 2011-2021 114

Table 75: Market Value for Soymilk & Soy Drinks – by category (US$ Million) 2011-2021 115

Table 76: Market Volume for Soymilk & Soy Drinks – by category (Kg Million) 2011-2021 115

Table 77: Market Value for Yogurt – by category (Kr Million) 2011-2021 116

Table 78: Market Value for Yogurt – by category (US$ Million) 2011-2021 116

Table 79: Market Volume for Yogurt – by category (Kg Million) 2011-2021 116

Table 80: Market Value for Dairy & Soy Food – by market (Kr Million) 2011-2021 117

Table 81: Market Value for Dairy & Soy Food – by market (US$ Million) 2011-2021 118

Table 82: Market Volume for Dairy & Soy Food – by market (Kg Million) 2011-2021 119

Table 83: Dairy & Soy Food Sales Distribution in Denmark- by Markets (Kr Million), 2016 120

Table 84: Key Health & Wellness product attributes driving sales in Denmark (Kr Million) 121

Table 85: Key Health & Wellness consumer benefits driving sales in Denmark (Kr Million) 121

Table 86: Packaging Material (in Million pack units) 122

Table 87: Container Type (in Million pack units) 123

Table 88: Closure Type (in Million pack units) 124

Table 89: Outer Type (in Million pack units) 125

Table 90: Exchange Rates: (US$-Kr), 2011-2021 125

Table 91: GDP Per Capita (Kr) 125

Table 92: Population 126

Table 93: Consumer Price Index 126

Table 94: Age Profile (Millions of Persons) 126

Figures

List of Figures

Figure 1: Denmark compared to the other top four countries in Western Europe – market size, growth, and competitive landscape 6

Figure 2: Market size analysis by value and volume, Dairy & Soy Food sector, 2011-2021 7

Figure 3: Per capita consumption in Denmark compared to global and Western European average, 2011-2021 8

Figure 4: Value and volume growth analysis by markets, 2016-2021 9

Figure 5: Per capita consumption (by markets) in Denmark compared to global and Western European average, 2016 11

Figure 6: Value and volume growth analysis, Butter & Spreadable Fats market, 2011-2021 12

Figure 7: Value and volume growth analysis, Cheese market, 2011-2021 14

Figure 8: Value and volume growth analysis, Cream market, 2011-2021 16

Figure 9: Value and volume growth analysis, Dairy-Based and Soy-Based Desserts market, 2011-2021 19

Figure 10: Value and volume growth analysis, Drinkable Yogurt market, 2011-2021 22

Figure 11: Value and volume growth analysis, 'Fromage Frais & Quark’ market, 2011-2021 23

Figure 12: Value and volume growth analysis, Milk market, 2011-2021 25

Figure 13: Value and volume growth analysis, Soymilk & Soy Drinks market, 2011-2021 27

Figure 14: Value and volume growth analysis, Yogurt market, 2011-2021 29

Figure 15: Distribution channel share, Dairy & Soy Food sector, 2011-2016 30

Figure 16: Distribution channel share, Butter & Spreadable Fats market, 2011-2016 31

Figure 17: Distribution channel share, Cheese market, 2011-2016 32

Figure 18: Distribution channel share, Cream market, 2011-2016 33

Figure 19: Distribution channel share, Dairy-Based & Soy-Based Desserts market, 2011-2016 34

Figure 20: Distribution channel share, Drinkable Yogurt market, 2011-2016 35

Figure 21: Distribution channel share, ‘Fromage Frais & Quark’ market, 2011-2016 36

Figure 22: Distribution channel share, Milk market, 2011-2016 37

Figure 23: Distribution channel share, Soymilk & Soy Drinks market, 2011-2016 38

Figure 24: Distribution channel share, Yogurt market, 2011-2016 39

Figure 25: Leading brands in the Danish Dairy & Soy Food sector, value and volume share, 2016 40

Figure 26: Leading brands in the Butter & Spreadable Fats market, value and volume share, 2016 43

Figure 27: Leading brands in the Cheese market, value and volume share, 2016 44

Figure 28: Leading brands in the Cream market, value and volume share, 2016 46

Figure 29: Leading brands in the Dairy-Based & Soy-Based Desserts market, value and volume share, 2016 47

Figure 30: Leading brands in the Drinkable Yogurt market, value and volume share, 2016 48

Figure 31: Leading brands in the Milk market, value and volume share, 2016 49

Figure 32: Leading brands in the Soymilk & Soy Drinks market, value and volume share, 2016 50

Figure 33: Leading brands in the Yogurt market, value and volume share, 2016 51

Figure 34: Private label penetration by markets (value terms), 2016 58

Figure 35: Growth analysis, private label and brands, (2011-2016) 59

Figure 36: Value of Health & Wellness claims by market, US$ million, 2016-2021 60

Figure 37: Value analysis by Health & Wellness product attributes, 2016 61

Figure 38: Volume analysis by Health & Wellness product attributes, 2016 62

Figure 39: Value analysis by Health & Wellness consumer benefits, 2016 63

Figure 40: Volume analysis by Health & Wellness consumer benefits, 2016 64

Figure 41: Leading companies in the Health & Wellness market by value, 2016 – Butter & Spreadable Fats 65

Figure 42: Leading companies in the Health & Wellness market by value, 2016 – Cheese 66

Figure 43: Leading companies in the Health & Wellness market by value, 2016 – Cream 67

Figure 44: Leading companies in the Health & Wellness market by value, 2016 – Drinkable Yogurt 68

Figure 45: Leading companies in the Health & Wellness market by value, 2016 – Milk 68

Figure 46: Packaging share and growth analysis by packaging material, 2011-2021 69

Figure 47: Use of packaging material by markets (in pack units), 2016 70

Figure 48: Packaging share and growth analysis by container type, 2011-2021 71

Figure 49: Use of container type by markets (in pack units), 2016 72

Figure 50: Packaging share and growth analysis by closure type, 2011-2021 73

Figure 51: Use of closure type by markets (in pack units), 2016 74

Figure 52: Packaging share and growth analysis by outer type, 2011-2021 75

Figure 53: Use of outer type by markets (in pack units), 2016 76

Figure 54: Relative comparison of countries based on PEST analysis 77

Figure 55: Denmark’s GDP per capita, 2011-2016 80

Figure 56: Population growth in Denmark, 2011-2016 81

Figure 57: Consumer Price Index, Denmark, 2010-2016 82

Figure 58: Age Profile, Denmark, 2016 83

Figure 59: Consumption of Dairy & Soy Food by Gender, Denmark, 2016 84

Figure 60: Consumption of Dairy & Soy Food by age, Denmark, 2016 85

Figure 61: Consumption of Dairy & Soy Food by education, Denmark, 2016 86

Figure 62: Consumption of Dairy & Soy Food by degree of urbanization, Denmark, 2016 87

Figure 63: About GlobalData 127

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