Country Profile: Hot Drinks Sector in Saudi Arabia

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Published: September 30, 2017 Report Code: CS4705MF-ST

Report Overview
Key Players
Table of Contents
Table
Figures

Saudi Arabia accounted for a volume share of 24.9% of the Middle East & African market in 2016. The sector is driven by a growing coffee culture in Saudi Arabia. Introduction of new flavors and blends, particularly in the Hot Tea market, and growing demand for healthier options in the Other Hot Drinks market, are also aiding the sector growth. Of the three markets, Hot Coffee was the largest in both value and volume terms, and is expected to grow at the fastest CAGR during 2016-2021. Hypermarkets & Supermarkets was the leading channel for distribution of Hot Drinks in Saudi Arabia. Flexible Packaging was the most commonly used package material in the sector. Lipton and Rabea are the leading brands in the Saudi Arabian Hot Drinks sector.

GlobalData’s Country Profile report on the Hot Drinks sector in Saudi Arabia provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

What else is contained?
– Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
– Category coverage: Value and growth analysis for Hot Coffee, Hot Tea and Other Hot drinks with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
– Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
– Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, Rigid Metal and others; pack type data for: Carton, Bag/Sachet, Tub, Bottle, Jar and Stand Up Pouch.

Scope

– The Saudi Arabian Hot Drinks Sector accounted for a volume share of 24.9% of the regional (Middle East & Africa) market in 2016.

– Of the three markets, Hot Coffee was the largest in value terms, while it is also expected to grow at the fastest CAGR, during 2016-2021.

– Hypermarkets & Supermarkets account for a leading share in the distribution of Hot Drinks in Saudi Arabia.

– Top five brands in the sector accounted for a combined share of 49% in 2016.

– Flexible Packaging is the most commonly used package material in the Saudi Arabian Hot Drinks Sector.

Reasons to Buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Access the key and most influential consumer trends driving Hot Drinks products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

– Our team of analysts have placed a significant emphasis on changes expected in the sector that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Luigi Lavazza
The Coffee House El-Farouki
Basamh Trading Company
Food Empire Holdings
Nestle
PT Mayora Indah
Power Root (M) S.B.
Al-Hamwi International Co. Ltd
Barnie`s Coffee & Tea Co
Café Najjar
Ahmed Mohamed Saleh Baeshan & Co KSA
Alwazah Tea
Associated British Foods Plc
Unilever
HINTZ Foodstuff Production GmbH
The Hershey Company

Table of Contents

1. Report Scope 6

2. Executive summary 7

3. Saudi Arabia in the global and regional context 8

3.1. Saudi Arabia’s share in the Global and Middle East & African Hot Drinks sector 8

3.2. Saudi Arabia compared to other leading countries in Middle East & Africa 9

4. Market size analysis – Hot Drinks Sector 10

4.1. Value and volume analysis – Hot Drinks sector in Saudi Arabia 10

4.2. Per capita consumption – Saudi Arabia compared to Middle East & Africa and globally 11

4.3. Value and volume analysis by markets in the Hot Drinks sector 12

4.4. Growth analysis by markets 13

5. Market and category analysis 14

5.1. Per capita consumption analysis by markets 14

5.2. Market analysis: Hot Coffee 15

5.3. Market analysis: Hot Tea 17

5.4. Market analysis: Other Hot Drinks 20

6. Distribution analysis 22

6.1. Distribution channel share analysis: Hot Drinks Sector 22

6.2. Distribution channel share analysis: Hot Coffee 23

6.3. Distribution channel share analysis: Hot Tea 24

6.4. Distribution channel share analysis: Other Hot Drinks 25

7. Competitive landscape 26

7.1. Brand share analysis by sector 26

7.2. Brand share analysis by markets 28

7.3. Brand share analysis by category 33

7.3.1. Hot Coffee 33

8. Packaging analysis 35

8.1. Packaging share and growth analysis by package material 35

8.2. Packaging share analysis by package material 36

8.3. Packaging share and growth analysis by pack type 37

8.4. Packaging share analysis by pack type 38

8.5. Packaging share and growth analysis by closure type 39

8.6. Packaging share analysis by closure type 40

9. Macroeconomic analysis 41

9.1. GDP per Capita 44

9.2. Population and population growth 45

9.3. Consumer Price Index 46

9.4. Population breakdown by age 47

10. Consumer graphics 48

10.1. Consumption by Gender 48

10.2. Consumption by Age 49

10.3. Consumption by Education 50

10.4. Consumption by Degree of Urbanization 51

11. Methodology 52

12. Definitions 53

13. Appendix 58

14. About GlobalData 71

15. Disclaimer 72

16. Contact Us 73

Table

List of Tables

Table 1: Volume share of Saudi Arabia in the global and Middle East & Africa Hot Drinks sector, 2011-2021 8

Table 2: Growth analysis by markets, 2016-2021 13

Table 3: Value analysis of the Hot Coffee market by categories, 2011-2021 16

Table 4: Volume analysis of the Hot Coffee market by categories, 2011-2021 16

Table 5: Value analysis of the Hot Tea market by categories, 2011-2021 18

Table 6: Volume analysis of the Hot Tea market by categories, 2011-2021 19

Table 7: Value analysis of the Other Hot Drinks market by categories, 2011-2021 21

Table 8: Volume analysis of the Other Hot Drinks market by categories, 2011-2021 21

Table 9: Brand Value and Volume – Hot Drinks sector, 2016 27

Table 10: Brand Value and Volume – Hot Coffee market, 2016 29

Table 11: Brand Value and Volume – Hot Tea market, 2016 31

Table 12: Brand Value and Volume – Other Hot Drinks market, 2016 32

Table 13: Brand Value and Volume – Coffee Beans category, 2016 33

Table 14: Brand Value and Volume – Instant Coffee category, 2016 33

Table 15: Brand Value and Volume – Roast and Ground Coffee category, 2016 34

Table 16: Consumption of Hot Drinks by gender and markets (Kg Million, 2016) 48

Table 17: Consumption of Hot Drinks by age and markets (Kg Million, 2016) 49

Table 18: Consumption of Hot Drinks by education and markets (Kg Million,2016) 50

Table 19: Consumption of Hot Drinks by degree of urbanization and markets (Kg Million, 2016) 51

Table 20: Market Definitions 53

Table 21: Category Definitions 54

Table 22: Channel Definitions 56

Table 23: Market Value for Hot Coffee – by category (SR Million) 2011-2021 58

Table 24: Market Value for Hot Coffee – by category (US$ Million) 2011-2021 58

Table 25: Market Volume for Hot Coffee – by category (Kg Million) 2011-2021 59

Table 26: Market Value for Hot Tea – by category (SR Million) 2011-2021 59

Table 27: Market Value for Hot Tea – by category (US$ Million) 2011-2021 60

Table 28: Market Volume for Hot Tea – by category (Kg Million) 2011-2021 61

Table 29: Market Value for Other Hot Drinks – by category (SR Million) 2011-2021 61

Table 30: Market Value for Other Hot Drinks – by category (US$ Million) 2011-2021 62

Table 31: Market Volume for Other Hot Drinks – by category (Kg Million) 2011-2021 62

Table 32: Sector Value for Hot Drinks – by market (SR Million) 2011-2021 63

Table 33: Sector Value for Hot Drinks – by market (US$ Million) 2011-2021 64

Table 34: Sector Volume for Hot Drinks – by market (Kg Million) 2011-2021 65

Table 35: Hot Drinks Sales Distribution in Saudi Arabia – by Markets (SR Million), 2016 66

Table 36: Package Material (in Million pack units) 67

Table 37: Pack Type (in Million pack units) 68

Table 38: Closure Type (in Million pack units) 68

Table 39: Exchange Rates: (US$-SR), 2011-2021 69

Table 40: GDP Per Capita (SR), 2011-2016 69

Table 41: Population, 2011-2016 69

Table 42: Consumer Price Index, 2011-2016 70

Table 43: Age Profile (in Millions), 2016 70

Figures

List of Figures

Figure 1: Saudi Arabia compared to the other top four countries in Middle East & Africa – market size, growth, and competitive landscape 9

Figure 2: Market size analysis by value and volume, Hot Drinks sector, 2011-2021 10

Figure 3: Per capita consumption in Saudi Arabia compared to global and Middle East & Africa average, 2011-2021 11

Figure 4: Value and volume growth analysis by markets, 2016-2021 12

Figure 5: Per capita consumption (by markets) in Saudi Arabia compared to global and Middle East & African average, 2016 14

Figure 6: Value and volume growth analysis, Hot Coffee market, 2011-2021 15

Figure 7: Value and volume growth analysis, Hot Tea market, 2011-2021 17

Figure 8: Value and volume growth analysis, Other Hot Drinks market, 2011-2021 20

Figure 9: Distribution channel share (value), Hot Drinks Sector, 2011-2016 22

Figure 10: Distribution channel share (value), Hot Coffee market, 2011-2016 23

Figure 11: Distribution channel share (value), Hot Tea market, 2011-2016 24

Figure 12: Distribution channel share (value), Other Hot Drinks market, 2011-2016 25

Figure 13: Leading brands in the Saudi Arabian Hot Drinks sector, value and volume share, 2016 26

Figure 14: Leading brands in the Hot Coffee market, value and volume share, 2016 28

Figure 15: Leading brands in the Hot Tea market, value and volume share, 2016 30

Figure 16: Leading brands in the Other Hot Drinks market, value and volume share, 2016 32

Figure 17: Packaging share and growth analysis by package material, 2011-2021 35

Figure 18: Use of package material by markets (in pack units), 2016 36

Figure 19: Packaging share and growth analysis by pack type, 2011-2021 37

Figure 20: Use of pack type by markets (in pack units), 2016 38

Figure 21: Packaging share and growth analysis by closure type, 2011-2021 39

Figure 22: Use of closure type by markets (in pack units), 2016 40

Figure 23: Relative comparison of countries based on PEST analysis 41

Figure 24: Saudi Arabia’s GDP per capita, 2011-2016 44

Figure 25: Population growth in Saudi Arabia, 2011-2016 45

Figure 26: Consumer Price Index, Saudi Arabia, 2010-2016 46

Figure 27: Age Profile, Saudi Arabia, 2016 47

Figure 28: Consumption of Hot Drinks by gender, Saudi Arabia, 2016 48

Figure 29: Consumption of Hot Drinks by age, Saudi Arabia, 2016 49

Figure 30: Consumption of Hot Drinks by education, Saudi Arabia, 2016 50

Figure 31: Consumption of Hot Drinks by degree of urbanization, Saudi Arabia, 2016 51

Figure 32: About GlobalData 71

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