Country Profile: Meat sector in Germany

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The share of German Meat sector at a regional (Western Europe) level has increased marginally during the past five years and is further expected to grow similarly through 2021. Of the seven markets, Chilled Raw Packaged Meat – Whole Cuts is the largest in value terms. Hypermarkets & Supermarkets is the leading distribution channel for meat products. Rigid Plastics is the most commonly used packaging material in the sector. Phw-Gruppe Lohmann & Co. Ag and Iglo Foods Group Ltd are the popular players in the German Meat sector.

GlobalData’s Country Profile report on the Meat sector in Germany provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?
– Market data: Overall market value and volume data with growth analysis for 2011-2021
– Category coverage: Value and growth analysis for Ambient Meat, Chilled Raw Packaged Meat – Processed, Chilled Raw Packaged Meat – Whole Cuts, Cooked Meats – Counter, Cooked Meats – Packaged, Fresh Meat (Counter) and Frozen Meat with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
– Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
– Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Jar, Bottle, Bag/Sachet, Tub, Box, Pouch, and Tube.


– The Meat sector in Germany is forecast to grow at a CAGR of 2.1% during 2016-2021 in value terms.

– Cooked meat packaged with high growth rate provides opportunities to producers

– Chilled Raw Packaged Meat – Whole Cuts is the largest in value terms.

– Consumers’ purchasing pattern remains unchanged in the German Meat sector

– Rigid Plastics is the most commonly used packaging material, followed by Flexible Packaging

– Wiesenhof is the popular brand in value and volume terms, followed by Iglo and Vion

Reasons to Buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Manufacturers can identify the opportunities to position products with H&W attributes/benefits

– Access the key and most influential consumer trends driving Prepared Meals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Zur Mühlen Group
Phw-Gruppe Lohmann & Co. Ag
Westfleisch eG
Tulip Food Company A/S
Muller Group
Tönnies Lebensmittel Gmbh & Co. Kg
Muller Group
Phw-Gruppe Lohmann & Co. Ag
Muller Group
Phw-Gruppe Lohmann & Co. Ag
Zur Mühlen Group
Eugen rehm esslinger Meat Gmbh
Wilhelm Brandenburg GmbH & Co. OHG
Phw-Gruppe Lohmann & Co. Ag
Weidengold Fleischgroßhandel Gmbh
Coop Cooperative
Vion Food Group
Tönnies Lebensmittel Gmbh & Co. Kg
Muller Group
Safeway Inc
Coop Cooperative
Tyson Foods Inc.
Hormel Foods Corporation
Imperial Meat Products
Vossko GmbH & Co. KG
Plukon Food Group
Dalepak Limited
 Marlow Foods Limited
Krause Meat International Food Production Gmbh

Table of Contents

Table of Contents

1. Report Scope 1

2. Executive summary 2

3. Germany in its regional context 3

3.1. Germany’s market share in the Global and Western Europe Meat sectors 3

3.2. Germany compared to other major countries in the Western Europe region 4

4. Market size analysis – Meat Sector 5

4.1. Value and volume analysis – Meat sector in Germany 5

4.2. Per capita consumption analysis -Germany compared to the global and Western Europe region 6

4.3. Extent to which consumers are trading down in the German Meat sector 7

4.4. Market size analysis by Meat markets 8

4.5. Growth analysis by markets 9

5. Market and category analysis 10

5.1. Per capita consumption analysis by markets 10

5.2. Market Analysis: Ambient Meat 11

5.3. Market analysis: Chilled Raw Packaged Meat – Processed 12

5.4. Market Analysis: Chilled Raw Packaged Meat – Whole Cuts 15

5.5. Market Analysis: Cooked Meats – Counter 18

5.6. Market Analysis: Cooked Meats – Packaged 19

5.7. Market Analysis: Fresh Meat (Counter) 22

5.8. Market Analysis: Frozen Meat 25

6. Distribution analysis 28

6.1. Distribution channel share analysis: Meat 28

6.2. Distribution channel share analysis: Ambient Meat 29

6.3. Distribution channel share analysis: Chilled Raw Packaged Meat – Processed 30

6.4. Distribution channel share analysis: Chilled Raw Packaged Meat – Whole Cuts 31

6.5. Distribution channel share analysis: Cooked Meats – Counter 32

6.6. Distribution channel share analysis: Cooked Meats – Packaged 33

6.7. Distribution channel share analysis: Fresh Meat (Counter) 34

6.8. Distribution channel share analysis: Frozen Meat 35

7. Competitive landscape 36

7.1. Brand share analysis by sector 36

7.2. Brand share analysis by markets 39

7.3. Brand share analysis by category 46

7.3.1. Chilled Raw Packaged Meat – Processed 46

7.3.2. Chilled Raw Packaged Meat – Whole Cuts 49

7.3.3. Cooked Meats – Packaged 51

7.3.4. Fresh Meat (Counter) 54

7.3.5. Frozen Meat 56

7.4. Private label share analysis 57

8. Health & Wellness analysis 59

8.1. Market size analysis by Health & Wellness claims 59

8.2. Market size analysis – Health & Wellness product attributes 60

8.3. Market size analysis – Health & Wellness consumer benefits 62

9. Packaging analysis 64

9.1. Packaging share and growth analysis by packaging material in the Meat sector 64

9.2. Packaging share analysis by packaging material in Meat markets 65

9.3. Packaging share and growth analysis by container type in the Meat sector 66

9.4. Packaging share analysis by container type in Meat markets 67

9.5. Packaging share and growth analysis by closure type in the Meat sector 68

9.6. Packaging share analysis by closure type in Meat markets 69

9.7. Packaging share and growth analysis by outer type in the Meat sector 70

9.8. Packaging share analysis by outer type in Meat markets 71

10. Macroeconomic analysis 72

10.1. GDP per Capita 75

10.2. Population and population growth 76

10.3. Consumer Price Index 77

10.4. Population breakdown by age 78

11. Methodology 79

12. Definitions 80

13. Appendix 93

14. About GlobalData 114

15. Disclaimer 115

16. Contact Us 116

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