Country Profile: Meat sector in Israel

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Published: April 30, 2017 Report Code: CS4092MF-ST

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The Meat sector in Israel is forecast to grow at a CAGR of 2% during 2011-2016. The Israeli meat sector is led by the Fresh Meat (Counter) market in both value and volume terms, and is also forecast to register the fastest value growth during 2016-2021. Hypermarkets & Supermarkets is the largest channel for the distribution of Meat products in the country, while Flexible Packaging remains the commonly used packaging material in the sector. Tnuva Food Industries Ltd, The Neto Group, and Of Tov are the leading players in the Israeli Meat sector.

GlobalData’s Country Profile report on the Meat sector in Israel provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?
– Market data: Overall market value and volume data with growth analysis for 2011-2021
– Category coverage: Value and growth analysis for Ambient Meat, Chilled Raw Packaged Meat – Processed, Chilled Raw Packaged Meat – Whole Cuts, Cooked Meats – Counter, Cooked Meats – Packaged, Fresh Meat (Counter) and Frozen Meat with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
– Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
– Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Rigid Plastics, Rigid Metal, Paper & Board, and Glass; container data for: Tray, Film, Can-Food, Bag/Sachet, Tub, Jar and Box

Scope

– The Meat sector in Israel is forecast to grow at a CAGR of 2% during 2016-2021 in value terms

– Fresh Meat (Counter) is the largest market by value and also leads in volume terms

– Per capita consumption of Fresh Meat (Counter) in Israel is noticeably high when compared to global and regional levels

– Hypermarkets & Supermarkets is the largest distribution channel, followed by Food & Drinks Specialists and Convenience Stores

– Flexible Packaging is the most commonly used packaging material, followed by Rigid Plastics

Reasons to Buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Manufacturers can identify the opportunities to position products with H&W attributes/benefits

– Access the key and most influential consumer trends driving Prepared Meals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Tnuva Food Industries Ltd
Of Tov
The Neto Group
Yehiam
Baladi Ltd
Soglowek Foods Ltd

Table of Contents

Table of Contents

1. Report Scope 1

2. Executive summary 2

3. Israel in its regional context 3

3.1. Israel’s market share in the Global and Middle East & Africa Meat sectors 3

3.2. Israel compared to other major countries in the Middle East & Africa region 4

4. Market size analysis – Meat Sector 5

4.1. Value and volume analysis – Meat sector in Israel 5

4.2. Per capita consumption analysis – Israel compared to the global and Middle East & Africa region 6

4.3. Market size analysis by Meat markets 7

4.4. Growth analysis by markets 8

5. Market and category analysis 9

5.1. Per capita consumption analysis by markets 9

5.2. Market Analysis: Ambient Meat 10

5.3. Market analysis: Chilled Raw Packaged Meat – Processed 11

5.4. Market Analysis: Chilled Raw Packaged Meat – Whole Cuts 14

5.5. Market Analysis: Cooked Meats – Counter 17

5.6. Market Analysis: Cooked Meats – Packaged 18

5.7. Market Analysis: Fresh Meat (Counter) 21

5.8. Market Analysis: Frozen Meat 24

6. Distribution analysis 26

6.1. Distribution channel share analysis: Meat 26

6.2. Distribution channel share analysis: Ambient Meat 27

6.3. Distribution channel share analysis: Chilled Raw Packaged Meat – Processed 28

6.4. Distribution channel share analysis: Chilled Raw Packaged Meat – Whole Cuts 29

6.5. Distribution channel share analysis: Cooked Meats – Counter 30

6.6. Distribution channel share analysis: Cooked Meats – Packaged 31

6.7. Distribution channel share analysis: Fresh Meat (Counter) 32

6.8. Distribution channel share analysis: Frozen Meat 33

7. Competitive landscape 34

7.1. Brand share analysis by sector 34

7.2. Brand share analysis by markets 36

7.3. Brand share analysis by category 41

7.3.1. Chilled Raw Packaged Meat – Processed 41

7.3.2. Chilled Raw Packaged Meat – Whole Cuts 43

7.3.3. Cooked Meats – Packaged 44

7.3.4. Fresh Meat (Counter) 45

7.3.5. Frozen Meat 46

7.4. Private label share analysis 47

8. Health & Wellness analysis 49

8.1. Market size analysis by Health & Wellness claims 49

8.2. Market size analysis – Health & Wellness product attributes 50

8.3. Market size analysis – Health & Wellness consumer benefits 52

9. Packaging analysis 54

9.1. Packaging share and growth analysis by packaging material in the Meat sector 54

9.2. Packaging share analysis by packaging material in Meat markets 55

9.3. Packaging share and growth analysis by container type in the Meat sector 56

9.4. Packaging share analysis by container type in Meat markets 57

9.5. Packaging share and growth analysis by closure type in the Meat sector 58

9.6. Packaging share analysis by closure type in Meat markets 59

9.7. Packaging share and growth analysis by outer type in the Meat sector 60

9.8. Packaging share analysis by outer type in Meat markets 61

10. Macroeconomic analysis 62

10.1. GDP per Capita 65

10.2. Population and population growth 66

10.3. Consumer Price Index 67

10.4. Population breakdown by age 68

11. Methodology 69

12. Definitions 70

13. Appendix 82

14. About GlobalData 100

15. Disclaimer 101

16. Contact Us 102

Table

List of Tables

Table 1: Growth analysis by markets, 2016-2021 8

Table 2: Brand Value and Volume- Meat Sector 35

Table 3: Brand Value and Volume- Chilled Raw Packaged Meat – Processed Market 36

Table 4: Brand Value and Volume- Chilled Raw Packaged Meat – Whole Cuts Market 37

Table 5: Brand Value and Volume- Cooked Meats – Packaged Market 38

Table 6: Brand Value and Volume- Fresh Meat (Counter) Market 39

Table 7: Brand Value and Volume- Frozen Meat Market 40

Table 8: Brand Value and Volume- Burgers & Grills Category 41

Table 9: Brand Value and Volume- Coated Portions Category 41

Table 10: Brand Value and Volume- Meatballs Category 41

Table 11: Brand Value and Volume- Sausages Category 42

Table 12: Brand Value and Volume-Beef (Chilled Raw Packaged Meat – Whole Cuts) Category 43

Table 13: Brand Value and Volume-Chicken (Chilled Raw Packaged Meat – Whole Cuts) Category 43

Table 14: Brand Value and Volume-Beef (Cooked Meats – Packaged) Category 44

Table 15: Brand Value and Volume-Chicken (Cooked Meats – Packaged) Category 44

Table 16: Brand Value and Volume- Turkey (Cooked Meats – Packaged) category 44

Table 17: Brand Value and Volume- Others (Cooked Meats – Packaged) category 44

Table 18: Brand Value and Volume- Beef (Fresh Meat (Counter)) Category 45

Table 19: Brand Value and Volume- Chicken (Fresh Meat (Counter)) Category 45

Table 20: Brand Value and Volume- Lamb (Fresh Meat (Counter)) Category 45

Table 21: Brand Value and Volume- Turkey (Fresh Meat (Counter)) category 45

Table 22: Brand Value and Volume- Others (Fresh Meat (Counter)) category 45

Table 23: Brand Value and Volume- Frozen Processed Meat Category 46

Table 24: Brand Value and Volume- Frozen Whole Cuts of Meat Category 46

Table 25: Market Definitions 70

Table 26: Category Definitions 71

Table 27: Category Definitions 72

Table 28: Channel Definitions 73

Table 29: Health & Wellness: Product Attributes-Food Minus 74

Table 30: Health & Wellness: Product Attributes-Free From 75

Table 31: Health & Wellness: Product Attributes-Functional & Fortified 76

Table 32: Health & Wellness: Product Attributes-Naturally Healthy 77

Table 33: Health & Wellness: Product Attributes-Food Intolerance 78

Table 34: Health & Wellness: Consumer Benefits-Health Management 79

Table 35: Health & Wellness: Analysis by Consumer Benefits 80

Table 36: Health & Wellness: Consumer Benefits-Performance 81

Table 37: Market Value for Ambient Meat – by category (ILS Million), 2011-2021 82

Table 38: Market Value for Chilled Raw Packaged Meat – Processed -by category (ILS Million), 2011-2021 82

Table 39: Market Value for Chilled Raw Packaged Meat – Whole Cuts-by category (ILS Million), 2011-2021 83

Table 40: Market Value for Cooked Meats – Counter-by category (ILS Million), 2011-2021 83

Table 41: Market Value for Cooked Meats – Packaged-by category (ILS Million), 2011-2021 84

Table 42: Market Value for Fresh Meat (Counter)-by category (ILS Million), 2011-2021 84

Table 43: Market Value for Frozen Meat-by category (ILS Million), 2011-2021 85

Table 44: Market Value for Ambient Meat-by category (US$ Million), 2011-2021 86

Table 45: Market Value for Chilled Raw Packaged Meat – Processed-by category (US$ Million), 2011-2021 86

Table 46: Market Value for Chilled Raw Packaged Meat – Whole Cuts-by category (US$ Million), 2011-2021 87

Table 47: Market Value for Cooked Meats – Counter-by category (US$ Million), 2011-2021 87

Table 48: Market Value for Cooked Meats – Packaged-by category (US$ Million), 2011-2021 88

Table 49: Market Value for Fresh Meat (Counter) -by category (US$ Million), 2011-2021 88

Table 50: Market Value for Frozen Meat-by category (US$ Million), 2011-2021 89

Table 51: Market Volume for Ambient Meat-by category (Kg Million), 2011-2021 90

Table 52: Market Volume for Chilled Raw Packaged Meat – Processed-by category (Kg Million), 2011-2021 90

Table 53: Market Volume for Chilled Raw Packaged Meat – Whole Cuts-by category (Kg Million), 2011-2021 91

Table 54: Market Volume for Cooked Meats – Counter-by category (Kg Million), 2011-2021 91

Table 55: Market Volume for Cooked Meats – Packaged-by category (Kg Million), 2011-2021 92

Table 56: Market Volume for Fresh Meat (Counter)-by category (Kg Million), 2011-2021 92

Table 57: Market Volume for Frozen Meat-by category (Kg Million), 2011-2021 93

Table 58: Meat Sales Distribution in Israel-by Market (ILS Million), 2016 94

Table 59: Key Health & Wellness product attributes driving sales in Israel (ILS Million) 95

Table 60: Key Health & Wellness consumer benefits driving sales in Israel (ILS Million) 95

Table 61: Packaging Material (in Million pack units) 96

Table 62: Container Type (in Million pack units) 96

Table 63: Closure Type (in Million pack units) 97

Table 64: Outer Type (in Million pack units) 97

Table 65: Exchange Rates: (US$-ILS), 2011-2021 98

Table 66: GDP Per Capita (ILS) 98

Table 67: Population 98

Table 68: Consumer Price Index 98

Table 69: Age Profile (Millions of Persons) 99

Figures

List of Figures

Figure 1: Value share of Israel in the global and Middle East & Africa Meat sector, 2011-2021 3

Figure 2: Israel compared other top four countries – market size, growth and competitive landscape 4

Figure 3: Market size analysis by value and volume, Meat sector, 2011-2021 5

Figure 4: Per capita consumption of Meat in Israel compared to global and Middle East & Africa average, 2011-2021 6

Figure 5: Value and volume growth analysis by markets, 2016-2021 7

Figure 6: Per capita consumption (by markets) in Israel compared to global and Middle East & Africa average, 2016 9

Figure 7: Growth analysis by value and volume in the Ambient Meat market, 2011-2021 10

Figure 8: Value and volume growth analysis, Chilled Raw Packaged Meat – Processed market, 2011-2021 11

Figure 9: Value analysis by categories, 2011-2021 12

Figure 10: Volume analysis by categories, 2011-2021 13

Figure 11: Value and volume growth analysis, Chilled Raw Packaged Meat – Whole Cuts market, 2011-2021 14

Figure 12: Value analysis by categories, 2011-2021 15

Figure 13: Volume analysis by categories, 2011-2021 16

Figure 14: Value and volume growth analysis, Cooked Meats – Counter market, 2011-2021 17

Figure 15: Value and volume growth analysis, Cooked Meats – Packaged market, 2011-2021 18

Figure 16: Value analysis by categories, 2011-2021 19

Figure 17: Volume analysis by categories, 2011-2021 20

Figure 18: Value and volume growth analysis, Fresh Meat (Counter) market, 2011-2021 21

Figure 19: Value analysis by categories, 2011-2021 22

Figure 20: Volume analysis by categories, 2011-2021 23

Figure 21: Value and volume growth analysis, Frozen Meat market, 2011-2021 24

Figure 22: Value analysis by categories, 2011-2021 25

Figure 23: Volume analysis by categories, 2011-2021 25

Figure 24: Distribution channel share, Meat, 2011-2016 26

Figure 25: Distribution channel share, Ambient Meat, 2011-2016 27

Figure 26: Distribution channel share, Chilled Raw Packaged Meat – Processed market, 2011-2016 28

Figure 27: Distribution channel share, Chilled Raw Packaged Meat – Whole Cuts, 2011-2016 29

Figure 28: Distribution channel share, Cooked Meats – Counter, 2011-2016 30

Figure 29: Distribution channel share, Cooked Meats – Packaged, 2011-2016 31

Figure 30: Distribution channel share, Fresh Meat (Counter), 2011-2016 32

Figure 31: Distribution channel share, Frozen Meat, 2011-2016 33

Figure 32: Leading brands in the Israeli Meat sector, value and volume share, 2016 34

Figure 33: Leading brands in the Chilled Raw Packaged Meat – Processed market, value and volume share, 2016 36

Figure 34: Leading brands in the Chilled Raw Packaged Meat – Whole Cuts market, value and volume share, 2016 37

Figure 35: Leading brands in the Cooked Meats – Packaged market, value and volume share, 2016 38

Figure 36: Leading brands in the Fresh Meat (Counter) market, value and volume share, 2016 39

Figure 37: Leading brands in the Frozen Meat market, value and volume share, 2016 40

Figure 38: Private label penetration by markets (value terms), 2016 47

Figure 39: Growth analysis, private label and brands, (2011-2016) 48

Figure 40: Value of Health & Wellness claims by market, US$ million, 2016-2021 49

Figure 41: Value analysis by Health & Wellness product attributes, 2016 50

Figure 42: Volume analysis by Health & Wellness product attributes, 2016 51

Figure 43: Value analysis by Health & Wellness consumer benefits, 2016 52

Figure 44: Volume analysis by Health & Wellness consumer benefits, 2016 53

Figure 43: Packaging share and growth analysis by packaging material, 2011-2021 54

Figure 44: Use of packaging material by markets (in pack units), 2016 55

Figure 45: Packaging share and growth analysis by container type, 2011-2021 56

Figure 46: Use of container type by markets (in pack units), 2016 57

Figure 47: Packaging share and growth analysis by closure type, 2011-2021 58

Figure 48: Use of closure type by markets (in pack units), 2016 59

Figure 49: Packaging share and growth analysis by outer type, 2011-2021 60

Figure 50: Use of outer type by markets (in pack units), 2016 61

Figure 51: Relative comparison of countries based on PEST analysis 62

Figure 52: Israel’s GDP per capita, 2011-2016 65

Figure 53: Population growth in Israel, 2011-2016 66

Figure 54: Consumer Price Index, Israel, 2010-2016 67

Figure 55: Age Profile, Israel, 2016 68

Figure 56: About GlobalData 100

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