Country Profile: Meat sector in Malaysia

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Published: April 30, 2017 Report Code: CS4095MF-ST

Report Overview
Key Players
Table of Contents
Table
Figures

Rising young population, increasing influence of western diet and subsidies from the government are driving the growth of meat market in Malaysia. Fresh Meat (Counter) is the largest market in both value and volume terms while Cooked Meat – Counter is expected to register fastest growth at a CAGR of 4.2% during 2016-2021. Hypermarkets & Supermarkets is the largest distribution channel for meat products in the country. The Malaysian Meat sector is highly fragmented with the top five players accounting for only 4.5% of the market share; wherein Ramly leads in value and volume terms. Flexible Packaging is the most commonly used packaging material in the Malaysian Meat sector.

GlobalData’s Country Profile report on the Meat sector in Malaysia provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?
– Market data: Overall market value and volume data with growth analysis for 2011-2021
– Category coverage: Value and growth analysis for Ambient Meat, Chilled Raw Packaged Meat – Processed, Chilled Raw Packaged Meat – Whole Cuts, Cooked Meats – Counter, Cooked Meats – Packaged, Fresh Meat (Counter) and Frozen Meat with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
– Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
– Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Jar, Bottle, Bag/Sachet, Tub, Box, Pouch, and Tube.

Scope

– The Malaysian Meat sector is expected to grow at a CAGR of 3.5% during 2016-2021.

– Of the seven markets, Fresh Meat (Counter) is the largest market in the Malaysian Meat sector.

– Per capita consumption stood at 10.7kg when compared to the global and APAC levels of 16.7kg and 6.8kg, respectively, in 2016.

– The Malaysian Meat sector is fragmented, with the top five players accounting for 4.5% of the market share in 2016.

– Hypermarkets & Supermarkets is the leading distribution channel for the Malaysian Meat sector, accounting for a total value share of 70.3% in 2016.

– Flexible Packaging is the most commonly used packaging material in the Malaysian Meat sector.

Reasons to Buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Manufacturers can identify the opportunities to position products with H&W attributes/benefits

– Access the key and most influential consumer trends driving Meat products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Yeo Hiap Seng Limited
Hormel Foods Corporation
Malayan Flour Mills Berhad
Ayamas Food Corporation Sdn Bhd
Farm`s Best Food Industries Sdn. Bhd.
Ramly Food Processing Sdn. Bhd.
Saudi Cold Storage Sdn Bhd.
Delima Oil Product Sdn Bhd
Ssm Marketing Sdn Bhd

Table of Contents

1. Report Scope 1

2. Executive summary 2

3. Malaysia in its regional context 3

3.1. Malaysia’s market share in the Global and APAC Meat sectors 3

3.2. Malaysia compared to other major countries in the APAC region 4

4. Market size analysis – Meat Sector 5

4.1. Value and volume analysis – Meat sector in Malaysia 5

4.2. Per capita consumption analysis -Malaysia compared to the global and APAC region 6

4.3. Extent to which consumers are trading up/down in the Malaysian Meat sector 7

4.4. Market size analysis by Meat markets 8

4.5. Growth analysis by markets 9

5. Market and category analysis 10

5.1. Per capita consumption analysis by markets 10

5.2. Market Analysis: Ambient Meat 11

5.3. Market analysis: Chilled Raw Packaged Meat – Processed 12

5.4. Market Analysis: Chilled Raw Packaged Meat – Whole Cuts 15

5.5. Market Analysis: Cooked Meats – Counter 18

5.6. Market Analysis: Cooked Meats – Packaged 19

5.7. Market Analysis: Fresh Meat (Counter) 22

5.8. Market Analysis: Frozen Meat 25

6. Distribution analysis 28

6.1. Distribution channel share analysis: Meat 28

6.2. Distribution channel share analysis: Ambient Meat 29

6.3. Distribution channel share analysis: Chilled Raw Packaged Meat – Processed 30

6.4. Distribution channel share analysis: Chilled Raw Packaged Meat – Whole Cuts 31

6.5. Distribution channel share analysis: Cooked Meats – Counter 32

6.6. Distribution channel share analysis: Cooked Meats – Packaged 33

6.7. Distribution channel share analysis: Fresh Meat (Counter) 34

6.8. Distribution channel share analysis: Frozen Meat 35

7. Competitive landscape 36

7.1. Brand share analysis by sector 36

7.2. Brand share analysis by markets 38

7.3. Brand share analysis by category 43

7.3.1. Chilled Raw Packaged Meat – Processed 43

7.3.2. Cooked Meats – Packaged 45

7.3.3. Fresh Meat (Counter) 46

7.3.4. Frozen Meat 47

7.4. Private label share analysis 48

8. Packaging analysis 50

8.1. Packaging share and growth analysis by packaging material in the Meat sector 50

8.2. Packaging share analysis by packaging material in Meat markets 51

8.3. Packaging share and growth analysis by container type in the Meat sector 52

8.4. Packaging share analysis by container type in Meat markets 53

8.5. Packaging share and growth analysis by closure type in the Meat sector 54

8.6. Packaging share analysis by closure type in Meat markets 55

8.7. Packaging share and growth analysis by outer type in the Meat sector 56

8.8. Packaging share analysis by outer type in Meat markets 57

9. Macroeconomic analysis 58

9.1. GDP per Capita 61

9.2. Population and population growth 62

9.3. Consumer Price Index 63

9.4. Population breakdown by age 64

10. Methodology 65

11. Definitions 66

12. Appendix 70

13. About GlobalData 86

14. Disclaimer 87

15. Contact Us 88

Table

List of Tables

Table 1: Growth analysis by markets, 2016-2021 9

Table 2: Brand Value and Volume- Meat Sector 37

Table 3: Brand Value and Volume- Ambient Meat Market 38

Table 4: Brand Value and Volume- Chilled Raw Packaged Meat – Processed Market 39

Table 5: Brand Value and Volume- Cooked Meats – Packaged Market 40

Table 6: Brand Value and Volume- Fresh Meat (Counter) Market 41

Table 7: Brand Value and Volume- Frozen Meat Market 42

Table 8: Brand Value and Volume- Bacon Category 43

Table 9: Brand Value and Volume- Burgers & Grills Category 43

Table 10: Brand Value and Volume- Coated Portions Category 43

Table 11: Brand Value and Volume- Meatballs Category 44

Table 12: Brand Value and Volume- Sausages Category 44

Table 13: Brand Value and Volume-Beef (Cooked Meats – Packaged) Category 45

Table 14: Brand Value and Volume-Chicken (Cooked Meats – Packaged) Category 45

Table 15: Brand Value and Volume- Lamb (Cooked Meats – Packaged) Category 45

Table 16: Brand Value and Volume- Pork (Cooked Meats – Packaged) category 45

Table 17: Brand Value and Volume- Turkey (Cooked Meats – Packaged) category 46

Table 18: Brand Value and Volume- Beef (Fresh Meat (Counter)) Category 46

Table 19: Brand Value and Volume- Chicken (Fresh Meat (Counter)) Category 46

Table 20: Brand Value and Volume- Lamb (Fresh Meat (Counter)) Category 46

Table 21: Brand Value and Volume- Pork (Fresh Meat (Counter)) category 46

Table 22: Brand Value and Volume- Turkey (Fresh Meat (Counter)) category 47

Table 23: Brand Value and Volume- Frozen Processed Meat Category 47

Table 24: Market Definitions 66

Table 25: Category Definitions 67

Table 26: Category Definitions 68

Table 27: Channel Definitions 69

Table 28: Market Value for Ambient Meat – by category (RM Million), 2011-2021 70

Table 29: Market Value for Chilled Raw Packaged Meat – Processed -by category (RM Million), 2011-2021 70

Table 30: Market Value for Chilled Raw Packaged Meat – Whole Cuts-by category (RM Million), 2011-2021 71

Table 31: Market Value for Cooked Meats – Counter-by category (RM Million), 2011-2021 71

Table 32: Market Value for Cooked Meats – Packaged-by category (RM Million), 2011-2021 72

Table 33: Market Value for Fresh Meat (Counter)-by category (RM Million), 2011-2021 72

Table 34: Market Value for Frozen Meat-by category (RM Million), 2011-2021 73

Table 35: Market Value for Ambient Meat-by category (US$ Million), 2011-2021 73

Table 36: Market Value for Chilled Raw Packaged Meat – Processed-by category (US$ Million), 2011-2021 74

Table 37: Market Value for Chilled Raw Packaged Meat – Whole Cuts-by category (US$ Million), 2011-2021 74

Table 38: Market Value for Cooked Meats – Counter-by category (US$ Million), 2011-2021 75

Table 39: Market Value for Cooked Meats – Packaged-by category (US$ Million), 2011-2021 75

Table 40: Market Value for Fresh Meat (Counter) -by category (US$ Million), 2011-2021 76

Table 41: Market Value for Frozen Meat-by category (US$ Million), 2011-2021 76

Table 42: Market Volume for Ambient Meat-by category (Kg Million), 2011-2021 77

Table 43: Market Volume for Chilled Raw Packaged Meat – Processed-by category (Kg Million), 2011-2021 77

Table 44: Market Volume for Chilled Raw Packaged Meat – Whole Cuts-by category (Kg Million), 2011-2021 78

Table 45: Market Volume for Cooked Meats – Counter-by category (Kg Million), 2011-2021 78

Table 46: Market Volume for Cooked Meats – Packaged-by category (Kg Million), 2011-2021 79

Table 47: Market Volume for Fresh Meat (Counter)-by category (Kg Million), 2011-2021 80

Table 48: Market Volume for Frozen Meat-by category (Kg Million), 2011-2021 80

Table 49: Components of change-by Market 81

Table 50: Meat Sales Distribution in Malaysia-by Market (RM Million), 2016 82

Table 51: Packaging Material (in Million pack units) 83

Table 52: Container Type (in Million pack units) 83

Table 53: Closure Type (in Million pack units) 83

Table 54: Outer Type (in Million pack units) 84

Table 55: Exchange Rates: (US$-RM), 2011-2021 84

Table 56: GDP Per Capita (RM) 84

Table 57: Population 85

Table 58: Consumer Price Index 85

Table 59: Age Profile (Millions of Persons) 85

Figures

List of Figures

Figure 1: Value share of Malaysia in the global and APAC Meat sector, 2011-2021 3

Figure 2: Malaysia compared other top four countries – market size, growth and competitive landscape 4

Figure 3: Market size analysis by value and volume, Meat sector, 2011-2021 5

Figure 4: Per capita consumption of Meat in Malaysia compared to global and APAC average, 2011-2021 6

Figure 5: Degree of trading up/down in the Malaysian Meat sector, 2015-2016 7

Figure 6: Value and volume growth analysis by markets, 2016-2021 8

Figure 7: Per capita consumption (by markets) in Malaysia compared to global and APAC average, 2016 10

Figure 8: Growth analysis by value and volume in the Ambient Meat market, 2011-2021 11

Figure 9: Value and volume growth analysis, Chilled Raw Packaged Meat – Processed market, 2011-2021 12

Figure 10: Value analysis by categories, 2011-2021 13

Figure 11: Volume analysis by categories, 2011-2021 14

Figure 12: Value and volume growth analysis, Chilled Raw Packaged Meat – Whole Cuts market, 2011-2021 15

Figure 13: Value analysis by categories, 2011-2021 16

Figure 14: Volume analysis by categories, 2011-2021 17

Figure 15: Value and volume growth analysis, Cooked Meats – Counter market, 2011-2021 18

Figure 16: Value and volume growth analysis, Cooked Meats – Packaged market, 2011-2021 19

Figure 17: Value analysis by categories, 2011-2021 20

Figure 18: Volume analysis by categories, 2011-2021 21

Figure 19: Value and volume growth analysis, Fresh Meat (Counter) market, 2011-2021 22

Figure 20: Value analysis by categories, 2011-2021 23

Figure 21: Volume analysis by categories, 2011-2021 24

Figure 22: Value and volume growth analysis, Frozen Meat market, 2011-2021 25

Figure 23: Value analysis by categories, 2011-2021 26

Figure 24: Volume analysis by categories, 2011-2021 27

Figure 25: Distribution channel share, Meat, 2011-2016 28

Figure 26: Distribution channel share, Ambient Meat, 2011-2016 29

Figure 27: Distribution channel share, Chilled Raw Packaged Meat – Processed market, 2011-2016 30

Figure 28: Distribution channel share, Chilled Raw Packaged Meat – Whole Cuts, 2011-2016 31

Figure 29: Distribution channel share, Cooked Meats – Counter, 2011-2016 32

Figure 30: Distribution channel share, Cooked Meats – Packaged, 2011-2016 33

Figure 31: Distribution channel share, Fresh Meat (Counter), 2011-2016 34

Figure 32: Distribution channel share, Frozen Meat, 2011-2016 35

Figure 33: Leading brands in the Malaysian Meat sector, value and volume share, 2016 36

Figure 34: Leading brands in the Ambient Meat market, value and volume share, 2016 38

Figure 35: Leading brands in the Chilled Raw Packaged Meat – Processed market, value and volume share, 2016 39

Figure 36: Leading brands in the Cooked Meats – Packaged market, value and volume share, 2016 40

Figure 37: Leading brands in the Fresh Meat (Counter) market, value and volume share, 2016 41

Figure 38: Leading brands in the Frozen Meat market, value and volume share, 2016 42

Figure 39: Private label penetration by markets (value terms), 2016 48

Figure 40: Growth analysis, private label and brands, (2011-2016) 49

Figure 41: Packaging share and growth analysis by packaging material, 2011-2021 50

Figure 42: Use of packaging material by markets (in pack units), 2016 51

Figure 43: Packaging share and growth analysis by container type, 2011-2021 52

Figure 44: Use of container type by markets (in pack units), 2016 53

Figure 45: Packaging share and growth analysis by closure type, 2011-2021 54

Figure 46: Use of closure type by markets (in pack units), 2016 55

Figure 47: Packaging share and growth analysis by outer type, 2011-2021 56

Figure 48: Use of outer type by markets (in pack units), 2016 57

Figure 49.1: Relative comparison of countries based on PEST analysis 58

Figure 49.2: Relative comparison of countries based on PEST analysis 59

Figure 49.3: Relative comparison of countries based on PEST analysis 60

Figure 50: Malaysia’s GDP per capita, 2011-2016 61

Figure 51: Population growth in Malaysia, 2011-2016 62

Figure 52: Consumer Price Index, Malaysia, 2010-2016 63

Figure 53: Age Profile, Malaysia, 2016 64

Figure 54: About GlobalData 86

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