Country Profile: Prepared Meals sector in Colombia
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The Colombian Prepared Meals sector is the second largest in value terms after Brazil in the Latin America. Driven by rising disposable incomes, changing lifestyles and shifting eating patterns the demand for Prepared Meals in the country is expected to grow at a healthy rate during 2016-2021. Of the three markets, Ready Meals is the largest and the most lucrative market with high market share and high growth rate. Although the Colombian Prepared Meals sector is growing at a high rate, per capita consumption in the country remains very low when compared to the global and Latin America level.
GlobalData’s Country Profile report on the Prepared Meals sector in Colombia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
– Market data: Overall market value and volume data with growth analysis for 2016-2021
– Category coverage: Value and growth analysis for Meal Kits, Pizza and Ready Meals with inputs on individual segment share within each category and the change in their market share forecast for 2016-2021
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
– Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more
– Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Rigid Plastics and Rigid Metal; container data for: Tub, Can-Food, Bag/Sachet, Film, Tray and Pouch.
Scope
– The Prepared Meals sector in Colombia is to grow at a high rate during 2016-2020. Although Colombia’s Prepared Meals sector is growing at a high rate, per capita consumption in the country remains low when compared to the global and Latin America level, respectively, in 2016
– Of the three markets, Ready Meals is the largest market in the Colombian Prepared Meals market, registering a CAGR of 6.8% during 2011-2016
– Convenience Stores is the leading distribution channel, accounting for a total value share of 50.9% in value terms in 2016
– The Colombian Prepared Meals sector is consolidated with the top five players accounting for nearly half of the market share in 2016
– Rigid Plastics is the most commonly used packaging material in the country
Reasons to Buy
– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
– Manufacturers can identify the opportunities to position products with H&W attributes/benefits
– Access the key and most influential consumer trends driving Prepared Meals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
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