Country Profile: Prepared Meals sector in the Netherlands

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Published: March 15, 2017 Report Code: CS4047MF-ST

Report Overview
Key Players
Table of Contents
Table
Figures

In the Netherlands Prepared Meals sector, Ready Meals is the largest market in both value and volume terms, while the Pizza market is expected to register the fastest growth during 2016-2021 in value terms. Hypermarkets & Supermarkets accounted to the largest share of distribution for Prepared Meals in the country, while Rigid Plastics remained most commonly used packaging material in the sector. Ristorante, Grand Italia, Aviko, Knorr, Big Americans and Tradizionale are the leading market players in the Netherlands Prepared Meals sector. The purchasing pattern of the Dutch consumers remain unchanged in the Prepared Meals market.

GlobalData’s Country Profile report on the Prepared Meals sector in the Netherlands provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?
– Market data: Overall market value and volume data with growth analysis for 2016-2021
– Category coverage: Value and growth analysis for Meal Kits, Pizza and Ready Meals with inputs on individual segment share within each category and the change in their market share forecast for 2016-2021
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
– Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more
– Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: film, trays, tubs, foils and others.

Scope

– Rising urbanization rates, changing lifestyles, and shifting eating patterns are expected to slightly boost the demand for Prepared Meals in the Netherlands and consequently its value share in the Western European region to 4.8%, by 2021.

– Of the three markets, Ready Meals is the largest in Netherlnad's Prepared Meals sector in 2016.

– Hypermarkets & Supermarkets is the leading distribution channel for Netherland’s Prepared Meals sector.

– Netherland's Prepared Meals sector is fragmented in 2016.

– Rigid Plastics is the most commonly used packaging material in Netherland's Prepared Meals sector.

– The Netherlands GDP per capita grew at a CAGR of 1.2% during 2011–2016 with year-on-year growth rate increasing from 1.3% in 2011 to 2.3% in 2016.

Reasons to Buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Manufacturers can identify the opportunities to position products with H&W attributes/benefits

– Access the key and most influential consumer trends driving Prepared Meals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Dr. August Oetker Kg
MamaMancini`s Holdings
Inc
Nestle S.A.
Qizini Losser B.V.
Unilever Plc
Gran Food Bv

Table of Contents

1. REPORT SCOPE 1

2. EXECUTIVE SUMMARY 2

3. NETHERLANDS IN ITS REGIONAL CONTEXT 3

3.1. THE NETHERLANDS MARKET SHARE IN THE GLOBAL AND WESTERN EUROPEAN PREPARED MEALS SECTOR 3

3.2. THE NETHERLANDS COMPARED TO OTHER MAJOR COUNTRIES IN THE WESTERN EUROPEAN REGION 4

4. MARKET SIZE ANALYSIS – PREPARED MEALS SECTOR 5

4.1. VALUE AND VOLUME ANALYSIS – PREPARED MEALS SECTOR IN THE NETHERLANDS 5

4.2. PER CAPITA CONSUMPTION ANALYSIS -THE NETHERLANDS COMPARED TO THE GLOBAL AND WESTERN EUROPEAN REGION 6

4.3. EXTENT TO WHICH CONSUMERS ARE TRADING UP IN THE NETHERLAND’S PREPARED MEALS SECTOR 7

4.4. MARKET SIZE ANALYSIS BY PREPARED MEALS MARKETS 8

4.5. GROWTH ANALYSIS BY MARKETS 9

5. MARKET AND CATEGORY ANALYSIS 10

5.1. PER CAPITA CONSUMPTION ANALYSIS BY MARKETS 10

5.2. MARKET ANALYSIS: MEAL KITS 11

5.3. MARKET ANALYSIS: PIZZA 14

5.4. MARKET ANALYSIS: READY MEALS 16

6. DISTRIBUTION ANALYSIS 19

6.1. DISTRIBUTION CHANNEL SHARE ANALYSIS: PREPARED MEALS 19

6.2. DISTRIBUTION CHANNEL SHARE ANALYSIS: MEAL KITS 20

6.3. DISTRIBUTION CHANNEL SHARE ANALYSIS: PIZZA 21

6.4. DISTRIBUTION CHANNEL SHARE ANALYSIS: READY MEALS 22

7. COMPETITIVE LANDSCAPE 23

7.1. BRAND SHARE ANALYSIS BY SECTOR 23

7.2. BRAND SHARE ANALYSIS BY MARKETS 25

7.3. BRAND SHARE ANALYSIS BY CATEGORY 28

7.3.1. Meal Kits 28

7.3.2. Pizza 29

7.3.3. Ready Meals 30

7.4. PRIVATE LABEL SHARE ANALYSIS 31

8. PACKAGING ANALYSIS 33

8.1. PACKAGING SHARE AND GROWTH ANALYSIS BY PACKAGING MATERIAL IN THE PREPARED MEALS SECTOR 33

8.2. PACKAGING SHARE ANALYSIS BY PACKAGING MATERIAL, BY MARKETS 34

8.3. PACKAGING SHARE AND GROWTH ANALYSIS BY CONTAINER TYPE IN THE PREPARED MEALS SECTOR 35

8.4. PACKAGING SHARE ANALYSIS BY CONTAINER TYPE, BY MARKETS 36

8.5. PACKAGING SHARE AND GROWTH ANALYSIS BY CLOSURE TYPE IN THE PREPARED MEALS SECTOR 37

8.6. PACKAGING SHARE ANALYSIS BY CLOSURE TYPE, BY MARKETS 38

8.7. PACKAGING SHARE AND GROWTH ANALYSIS BY OUTER TYPE IN THE PREPARED MEALS SECTOR 39

8.8. PACKAGING SHARE ANALYSIS BY OUTER TYPE, BY MARKETS 40

9. MACROECONOMIC ANALYSIS 41

9.1. GDP PER CAPITA 44

9.2. POPULATION AND POPULATION GROWTH 45

9.3. CONSUMER PRICE INDEX 46

9.4. POPULATION BREAKDOWN BY AGE 47

10. METHODOLOGY 48

11. DEFINITIONS 49

12. APPENDIX 52

13. ABOUT GLOBALDATA 59

14. DISCLAIMER 60

15. CONTACT US 61

Table

List of Tables

Table 1: GROWTH ANALYSIS BY MARKETS, 2016-2021 9

Table 2: BRAND VALUE AND VOLUME- PREPARED MEALS SECTOR 24

Table 3: BRAND VALUE AND VOLUME-MEAL KITS MARKET 25

Table 4: BRAND VALUE AND VOLUME-PIZZA MARKET 26

Table 5: BRAND VALUE AND VOLUME-READY MEALS MARKET 27

Table 6: BRAND VALUE AND VOLUME-AMBIENT MEAL KITS CATEGORY 28

Table 7: BRAND VALUE AND VOLUME-CHILLED MEAL KITS CATEGORY 28

Table 8: BRAND VALUE AND VOLUME-FROZEN MEAL KITS CATEGORY 28

Table 9: BRAND VALUE AND VOLUME-CHILLED PIZZA CATEGORY 29

Table 10: BRAND VALUE AND VOLUME-FROZEN PIZZA CATEGORY 29

Table 11: BRAND VALUE AND VOLUME-AMBIENT READY MEALS CATEGORY 30

Table 12: BRAND VALUE AND VOLUME-CHILLED READY MEALS CATEGORY 30

Table 13: BRAND VALUE AND VOLUME- DRIED READY MEALS CATEGORY 30

Table 14: RELATIVE COMPARISON OF COUNTRIES BASED ON PEST ANALYSIS 41

Table 15: MARKET DEFINITIONS 49

Table 16: CATEGORY DEFINITIONS 49

Table 17: CHANNEL DEFINITIONS 51

Table 18: MARKET VALUE-BY CATEGORY 2011-2021 (€MILLIONS) 52

Table 19:MARKET VALUE-BY CATEGORY 2011-2021 (US$ MILLIONS) 53

Table 20: MARKET VOLUME-BY CATEGORY (KG MILLION) 2011-2021 54

Table 21: COMPONENTS OF CHANGE-BY MARKET 55

Table 22: PREPARED MEALS SALES DISTRIBUTION IN THE NETHERLANDS-BY MARKET (€ MILLION) 2016 55

Table 23: PACKAGING MATERIAL (IN MILLION PACK UNITS) 56

Table 24: CONTAINER TYPE (IN MILLION PACK UNITS) 56

Table 25: CLOSURE TYPE (IN MILLION PACK UNITS) 57

Table 26: OUTER TYPE (IN MILLION PACK UNITS) 57

Table 27: EXCHANGE RATES: US$-€, 2011-2021 58

Table 28: GDP PER CAPITA (€) 58

Table 29: POPULATION 58

Table 30: CONSUMER PRICE INDEX 58

Table 31: AGE PROFILE (MILLIONS OF PERSONS) 58

Figures

List of Figures

Figure 1: VALUE SHARE OF NETHERLANDS IN THE GLOBAL AND WESTERN EUROPE PREPARED MEALS SECTOR, 2011-2021 3

Figure 2: THE NETHERLANDS COMPARED OTHER TOP FOUR COUNTRIES – MARKET SIZE, GROWTH AND COMPETITIVE LANDSCAPE 4

Figure 3: MARKET SIZE ANALYSIS BY VALUE AND VOLUME, PREPARED MEALS SECTOR, 2011-2021 5

Figure 4: ANNUAL PER CAPITA CONSUMPTION OF PREPARED MEALS -THE NETHERLANDS COMPARED TO GLOBAL AND WESTERN EUROPE, 2011-2021 6

Figure 5: DEGREE OF TRADING UP IN THE NETHERLANDS PREPARED MEALS SECTOR, 2015-2016 7

Figure 6: VALUE AND VOLUME ANALYSIS BY MARKETS, 2016-2021 8

Figure 7: ANNUAL PER CAPITA CONSUMPTION BY MARKETS, 2016-THE NETHERLANDS COMPARED TO THE GLOBAL AND WESTERN EUROPE AVERAGE, 2016 10

Figure 8: GROWTH ANALYSIS BY VALUE AND VOLUME IN THE MEAL KITS MARKET, 2011-2021 11

Figure 9: VALUE ANALYSIS BY CATEGORIES, 2011-2021 12

Figure 10: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 13

Figure 11: VALUE AND VOLUME GROWTH ANALYSIS, PIZZA MARKET, 2011-2021 14

Figure 12: VALUE ANALYSIS BY CATEGORIES, 2011-2021 15

Figure 13: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 15

Figure 14: VALUE AND VOLUME GROWTH ANALYSIS, READY MEALS MARKET, 2011-2021 16

Figure 15: VALUE ANALYSIS BY CATEGORIES, 2011-2021 17

Figure 16: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 18

Figure 17: DISTRIBUTION CHANNEL SHARE, PREPARED MEALS, 2011-2016 19

Figure 18: DISTRIBUTION CHANNEL SHARE, MEAL KITS, 2011-2016 20

Figure 19: DISTRIBUTION CHANNEL SHARE, PIZZA MARKET, 2011-2016 21

Figure 20: DISTRIBUTION CHANNEL SHARE, READY MEALS, 2011-2016 22

Figure 21: LEADING BRANDS IN THE NETHERLAND’S PREPARED MEALS SECTOR, VALUE AND VOLUME SHARE, 2016 23

Figure 22: LEADING BRANDS IN THE MEAL KITS MARKET, VALUE AND VOLUME SHARE, 2016 25

Figure 23: LEADING BRANDS IN THE PIZZA MARKET, VALUE AND VOLUME SHARE, 2016 26

Figure 24: LEADING BRANDS IN THE READY MEALS MARKET, VALUE AND VOLUME SHARE, 2016 27

Figure 25: PRIVATE LABEL PENETRATION BY MARKETS (VALUE TERMS), 2016 31

Figure 26: GROWTH ANALYSIS, PRIVATE LABEL AND BRANDS (2011-2016) 32

Figure 27: PACKAGING SHARE AND GROWTH ANALYSIS BY PACKAGING MATERIAL, 2011-2021 33

Figure 28: USE OF PACKAGING MATERIAL BY MARKETS (IN PACK UNITS), 2016 34

Figure 29: PACKAGING SHARE AND GROWTH ANALYSIS BY CONTAINER TYPE, 2011-2021 35

Figure 30: USE OF CONTAINER TYPE BY MARKETS (IN PACK UNITS), 2016 36

Figure 31: PACKAGING SHARE AND GROWTH ANALYSIS BY CLOSURE TYPE, 2011-2021 37

Figure 32: USE OF CLOSURE TYPE BY MARKETS (IN PACK UNITS), 2016 38

Figure 33: PACKAGING SHARE AND GROWTH ANALYSIS BY OUTER TYPE, 2011-2021 39

Figure 34: USE OF OUTER TYPE BY MARKETS (IN PACK UNITS), 2016 40

Figure 35: THE NETHERLANDS GDP PER CAPITA, 2011-2016 44

Figure 36: POPULATION GROWTH IN THE NETHERLANDS, 2011-2016 45

Figure 37: CONSUMER PRICE INDEX, THE NETHERLANDS, 2010-2016 46

Figure 38: AGE PROFILE, THE NETHERLANDS, 2016 47

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