Country Profile: Seasonings, Dressings & Sauces sector in Romania

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Published: May 31, 2017 Report Code: CS4133MF-ST

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The Seasonings, Dressings & Sauces sector in Romania accounted for a 1.6% volume share in the Eastern Europe region in 2016. The share of Romanian Seasonings, Dressings & Sauces sector increased marginally during 2011-2016 and is expected to increase further through 2021 at regional level. Of the nine markets, Wet Cooking Sauces is the largest in value terms, while Condiment Sauces leads in volume terms. Hypermarkets & Supermarkets is the leading distribution channel for Seasonings, Dressings & Sauces. Flexible Packaging is the most commonly used packaging material in the sector. Unilever Plc and Orkla Group are the leading market players in the sector.

GlobalData’s Country Profile report on the Seasonings, Dressings & Sauces sector in the Romania provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?
– Market data: Overall market value and volume data with growth analysis for 2011-2021
– Category coverage: Value and growth analysis for Bouillons & Stocks, Chutneys & Relishes, Condiment Sauces, Dips, Dressings, Dry Cooking Sauces, Herbs, Spices & Seasonings, Tomato Pastes and Purées, and, Wet Cooking Sauces with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
– Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
– Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Jar, Bottle, Bag/Sachet, Tub, Box, Pouch, and Tube.

Scope

– The Seasonings, Dressings & Sauces sector in Romania is forecast to grow at 8.6% CAGR in value terms during 2016-2021.

– Consumers in Romania, in Seasonings, Dressings & sauces sector are trading up to premium products.

– Wet Cooking Sauces, with high market share and high growth rate, remains the most lucrative market for manufacturers

– Delikat is the leading brand in the Romanian Seasonings, Dressings & Sauces sector, by value

– Flexible Packaging is the most commonly used packaging material in the Seasonings, Dressings & Sauces sector

Reasons to Buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Manufacturers can identify the opportunities to position products with H&W attributes/benefits

– Access the key and most influential consumer trends driving Prepared Meals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Contec Foods
Unilever Plc
Al Sultan
Contec Foods
Nestle S.A.
Annabella Fabrica de Conserve Raureni S.R.L.
Hamé S.R.O.
KLEVEK
MALITA Prod Com SA
Maxims
SC DEFNE SELOS SRL
Baxters Food Group Limited
Bio Partners Ltd
Develey
H. J. Heinz Company
Orkla Group
Spak Foods S.R.O.
The Kraft Heinz Company
Orkla Group
Develey
Fuchs Gmbh & Co. Kg
Lee Kum Kee
Remia
Thai Fish Sauce Factory Co. Ltd
Thai-Choice
Univer Zrt.
Ab World Foods Ltd
Contec Foods
Hamé S.R.O.
KOCH FOODS
Kamis Sa
europeanfood
Mandy Foods Grup
Ab World Foods Ltd
Baxters Food Group Limited
Contec Foods
Bruce Foods Corporation
Paulig Group
Heinrich Hamker Food Werke Gmbh & Co. Kg
Sc Fuchs Spice Ro Sr
Kotányi Gmbh
SC DEFNE SELOS SRL
Cirio S.p.A.
Al Sultan
europeanfood
Barilla G. & R. Fratelli
Jamie Oliver
Mars Incorporated
Panzani International
Barilla G. & R. Fratelli

Table of Contents

Table of Contents

1. Report Scope 1

2. Executive summary 2

3. Romania in the global and regional context 4

3.1. Romania’s market share in the Global and Eastern European Seasonings, Dressings & Sauces sectors 4

3.2. Romania compared to other leading countries in the Eastern Europe region 5

4. Market size analysis – Seasonings, Dressings & Sauces Sector 6

4.1. Value and volume analysis – Seasonings, Dressings & Sauces sector in Romania 6

4.2. Per capita consumption analysis -Romania compared to the global and Eastern Europe region 7

4.3. Extent to which consumers are trading up/down in the Romanian Seasonings, Dressings & Sauces sector 8

4.4. Value and volume analysis of markets in the Seasonings, Dressings & Sauces sector 9

4.5. Growth analysis by markets 10

5. Market and category analysis 11

5.1. Per capita consumption analysis by markets 11

5.2. Market analysis: Bouillons & Stocks 12

5.3. Market analysis: Chutneys & Relishes 14

5.4. Market analysis: Condiment Sauces 16

5.5. Market analysis: Dips 19

5.6. Market analysis: Dressings 21

5.7. Market analysis: Dry Cooking Sauces 24

5.8. Market analysis: Herbs, Spices & Seasonings 26

5.9. Market analysis: Tomato Pastes and Purées 29

5.10. Market analysis: Wet Cooking Sauces 30

6. Distribution analysis 33

6.1. Distribution channel share analysis: Seasonings, Dressings & Sauces 33

6.2. Distribution channel share analysis: Bouillons & Stocks 34

6.3. Distribution channel share analysis: Chutneys & Relishes 35

6.4. Distribution channel share analysis: Condiment Sauces 36

6.5. Distribution channel share analysis: Dips 37

6.6. Distribution channel share analysis: Dressings 38

6.7. Distribution channel share analysis: Dry Cooking Sauces 39

6.8. Distribution channel share analysis: Herbs, Spices & Seasonings 40

6.9. Distribution channel share analysis: Tomato Pastes and Purées 41

6.10. Distribution channel share analysis: Wet Cooking Sauces 42

7. Competitive landscape 43

7.1. Brand share analysis by sector 43

7.2. Brand share analysis by markets 46

7.3. Brand share analysis by category 56

7.3.1. Bouillons & Stocks 56

7.3.2. Chutneys & Relishes 57

7.3.3. Condiment Sauces 58

7.3.4. Dips 63

7.3.5. Dressings 64

7.3.6. Dry Cooking Sauces 65

7.3.7. Herbs, Spices & Seasonings 66

7.3.8. Wet Cooking Sauces 68

8. Health & Wellness analysis 69

8.1. Market size analysis by Health & Wellness claims 69

8.2. Market share analysis – Health & Wellness product attributes 70

8.3. Market size analysis – Health & Wellness consumer benefits 72

9. Packaging analysis 74

9.1. Packaging share and growth analysis by packaging material in the Seasonings, Dressings & Sauces sector 74

9.2. Packaging share analysis by packaging material in Seasonings, Dressings & Sauces markets 75

9.3. Packaging share and growth analysis by container type in the Seasonings, Dressings & Sauces sector 76

9.4. Packaging share analysis by container type in Seasonings, Dressings & Sauces markets 77

9.5. Packaging share and growth analysis by closure type in the Seasonings, Dressings & Sauces sector 78

9.6. Packaging share analysis by closure type in Seasonings, Dressings & Sauces markets 79

9.7. Packaging share and growth analysis by outer type in the Seasonings, Dressings & Sauces sector 80

9.8. Packaging share analysis by outer type in Seasonings, Dressings & Sauces markets 81

10. Macroeconomic analysis 82

10.1. GDP per Capita 85

10.2. Population and population growth 86

10.3. Consumer Price Index 87

10.4. Population breakdown by age 88

11. Methodology 89

12. Definitions 90

13. Appendix 104

14. About GlobalData 128

15. Disclaimer 129

16. Contact Us 130

Table

List of Tables

Table 1: Volume share of Romania in the global and Eastern Europe Seasonings, Dressings & Sauces sector, 2011-2021 4

Table 2: Growth analysis by markets, 2016-2021 10

Table 3: Value analysis of Bouillons & Stocks market by categories, 2011-2021 13

Table 4: Volume analysis of Bouillons & Stocks market by categories, 2011-2021 13

Table 5: Value analysis of Chutney & Relishes market by categories, 2011-2021 15

Table 6: Volume analysis of Chutney & Relishes market by categories, 2011-2021 15

Table 7: Value analysis of Condiment Sauces market by categories, 2011-2021 17

Table 8: Volume analysis of Condiment Sauces market by categories, 2011-2021 18

Table 9: Value analysis of Dips market by categories, 2011-2021 20

Table 10: Volume analysis of Dips market by categories, 2011-2021 20

Table 11: Value analysis of Dressings market by categories, 2011-2021 22

Table 12: Volume analysis of Dressings market by categories, 2011-2021 23

Table 13: Value analysis of Dry Cooking Sauces market by categories, 2011-2021 25

Table 14: Volume analysis of Dry Cooking Sauces market by categories, 2011-2021 25

Table 15: Value analysis of Herbs, Spices & Seasonings market by categories, 2011-2021 27

Table 16: Volume analysis of Herbs, Spices & Seasonings market by categories, 2011-2021 28

Table 17: Value analysis of Wet Cooking Sauces market by categories, 2011-2021 31

Table 18: Volume analysis of Wet Cooking Sauces market by categories, 2011-2021 32

Table 19: Brand Value and Volume-Seasonings, Dressings & Sauces sector 44

Table 20: Brand Value and Volume-Bouillons & Stocksmarket 46

Table 21: Brand Value and Volume-Chutneys & Relishes market 47

Table 22: Brand Value and Volume-Condiment Sauces market 48

Table 23: Brand Value and Volume-Dips market 50

Table 24: Brand Value and Volume-Dressings market 51

Table 25: Brand Value and Volume-Dry Cooking Sauces market 52

Table 26: Brand Value and Volume-Herbs, Spices & Seasonings market 53

Table 27: Brand Value and Volume-Tomato pastes and purées market 54

Table 28: Brand Value and Volume-Wet Cooking Sauces market 55

Table 29: Brand Value and Volume-Gravy Makers (Non-Gravy Granules)category 56

Table 30: Brand Value and Volume-Liquid Stocks category 56

Table 31: Brand Value and Volume-Stock Cubes category 56

Table 32: Brand Value and Volume- Sweet Pickle category 57

Table 33: Brand Value and Volume- Barbecue Sauces category 58

Table 34: Brand Value and Volume- Brown Sauce category 58

Table 35: Brand Value and Volume- Chilli/Hot Sauce category 58

Table 36: Brand Value and Volume-Cocktail Sauces category 59

Table 37: Brand Value and Volume- Fish Sauces category 59

Table 38: Brand Value and Volume- Horseradish Sauces category 59

Table 39: Brand Value and Volume-Mustards category 60

Table 40: Brand Value and Volume- National Specialties category 61

Table 41: Brand Value and Volume- Oyster Sauces category 61

Table 42: Brand Value and Volume- Soy-Based Sauce category 61

Table 43: Brand Value and Volume- Tomato Ketchup category 61

Table 44: Brand Value and Volume- Other Condiment Sauces category 62

Table 45: Brand Value and Volume- Tomato-Based Dips category 63

Table 46: Brand Value and Volume- Other Dips category 63

Table 47: Brand Value and Volume- Cream and Cream-Style Dressings category 64

Table 48: Brand Value and Volume- Mayonnaise category 64

Table 49: Brand Value and Volume- Vinaigrette category 64

Table 50: Brand Value and Volume- Other Dressings category 64

Table 51: Brand Value and Volume- Dry Sauce Mixes category 65

Table 52: Brand Value and Volume- Instant Gravy category 65

Table 53: Brand Value and Volume- Dried Herbs category 66

Table 54: Brand Value and Volume- Pepper category 66

Table 55: Brand Value and Volume- Salt category 66

Table 56: Brand Value and Volume- Salt Substitutes category 67

Table 57: Brand Value and Volume- Single & Other Spices category 67

Table 58: Brand Value and Volume- Spice Mixes category 67

Table 59: Brand Value and Volume- Pasta Sauces category 68

Table 60: Brand Value and Volume- Other Wet Cooking Sauces category 68

Table 61: Market Definitions 90

Table 62: Category Definitions 91

Table 63: Category Definitions 92

Table 64: Category Definitions 93

Table 65: Category Definitions 94

Table 66: Channel Definitions 95

Table 67: Health & Wellness: Product Attributes-Food Minus 96

Table 68: Health & Wellness: Product Attributes-Free From 97

Table 69: Health & Wellness: Product Attributes-Functional & Fortified 98

Table 70: Health & Wellness: Product Attributes-Naturally Healthy 99

Table 71: Health & Wellness: Product Attributes-Food Intolerance 100

Table 72: Health & Wellness: Consumer Benefits-Health Management 101

Table 73: Health & Wellness: Analysis by Consumer Benefits 102

Table 74: Health & Wellness: Consumer Benefits-Performance 103

Table 75: Market Value for Bouillons & Stocks- by category (RON Million), 2011-2021 104

Table 76: Market Value for Chutneys & Relishes- by category (RON Million), 2011-2021 104

Table 77: Market Value for Condiment Sauces- by category (RON Million), 2011-2021 105

Table 78: Market Value for Dips – by category (RON Million), 2011-2021 106

Table 79: Market Value for Dressings – by category (RON Million), 2011-2021 107

Table 80: Market Value for Dry Cooking Sauces- by category (RON Million), 2011-2021 107

Table 81: Market Value for Herbs, Spices & Seasonings-by category (RON Million), 2011-2021 108

Table 82: Market Value for Tomato Pastes and Purées- by category (RON Million), 2011-2021 108

Table 83: Market Value for Wet Cooking Sauces-by category (RON Million), 2011-2021 109

Table 84: Market Value for Bouillons & Stocks- by category (US$ Million), 2011-2021 109

Table 85: Market Value for Chutneys & Relishes- by category (US$ Million), 2011-2021 110

Table 86: Market Value for Condiment Sauces- by category (US$ Million), 2011-2021 111

Table 87: Market Value for Dips – by category (US$ Million), 2011-2021 112

Table 88: Market Value for Dressings – by category (US$ Million), 2011-2021 112

Table 89: Market Value for Dry Cooking Sauces- by category (US$ Million), 2011-2021 113

Table 90: Market Value for Herbs, Spices & Seasonings-by category (US$ Million), 2011-2021 113

Table 91: Market Value for Tomato Pastes and Purées- by category (US$ Million), 2011-2021 114

Table 92: Market Value for Wet Cooking Sauces-by category (US$ Million), 2011-2021 114

Table 93: Market Value for Bouillons & Stocks- by category (Kg Million), 2011-2021 115

Table 94: Market Value for Chutneys & Relishes- by category (Kg Million), 2011-2021 115

Table 95: Market Value for Condiment Sauces- by category (Kg Million), 2011-2021 116

Table 96: Market Value for Dips – by category (Kg Million), 2011-2021 117

Table 97: Market Value for Dressings – by category (Kg Million), 2011-2021 117

Table 98: Market Value for Dry Cooking Sauces- by category (Kg Million), 2011-2021 118

Table 99: Market Value for Herbs, Spices & Seasonings-by category (Kg Million), 2011-2021 118

Table 100: Market Value for Tomato Pastes and Purées- by category (Kg Million), 2011-2021 119

Table 101: Market Value for Wet Cooking Sauces-by category (Kg Million), 2011-2021 119

Table 102: Components of change- by Market 120

Table 103: Seasonings, Dressings & Sauces Sales Distribution in Romania-by Markets (RON Million), 2016 121

Table 104: Key Health & Wellness product attributes driving sales in Romania (RON Million) 122

Table 105: Key Health & Wellness consumer benefits driving sales in Romania (RON Million) 122

Table 106: Packaging Material (in Million pack units) 123

Table 107: Container Type (in Million pack units) 124

Table 108: Closure Type (in Million pack units) 125

Table 109: Outer Type (in Million pack units) 126

Table 110: Exchange Rates: (US$-RON), 2011-2021 126

Table 111: GDP Per Capita (RON) 126

Table 112: Population 127

Table 113: Consumer Price Index 127

Table 114: Age Profile (Millions of Persons) 127

Figures

List of Figures

Figure 1: Volume share of Romania in the global and Eastern Europe Seasonings, Dressings & Sauces sector, 2011-2021 4

Figure 2: Romania compared other top four countries – market size, growth and competitive landscape 5

Figure 3: Market size analysis by value and volume, Seasonings, Dressings & Sauces sector, 2011-2021 6

Figure 4: Per capita consumption of Seasonings, Dressings & Sauces in Romania compared to global and Eastern Europe average, 2011-2021 7

Figure 5: Degree of trading up/down in the Romanian Seasonings, Dressings & Sauces sector, 2015-2016 8

Figure 6: Value and volume growth analysis by markets, 2016-2021 9

Figure 7: Per capita consumption (by markets) in Romania compared to global and Eastern Europe average, 2016 11

Figure 8: Growth analysis by value and volume in the Bouillons &Stocks market, 2011-2021 12

Figure 9: Value and volume growth analysis, Chutneys & Relishes market, 2011-2021 14

Figure 10: Value and volume growth analysis, Condiment Sauces market, 2011-2021 16

Figure 11: Value and volume growth analysis, Dips market, 2011-2021 19

Figure 12: Value and volume growth analysis, Dressings market, 2011-2021 21

Figure 13: Value and volume growth analysis, Dry Cooking Sauces market, 2011-2021 24

Figure 14: Value and volume growth analysis, Herbs, Spices & Seasonings market, 2011-2021 26

Figure 15: Value and volume growth analysis, Tomato Pastes and Purées market, 2011-2021 29

Figure 16: Value and volume growth analysis, Wet Cooking Sauces market, 2011-2021 30

Figure 17: Distribution channel share, Seasonings, Dressings & Sauces, 2011-2016 33

Figure 18: Distribution channel share, Bouillons & Stocks market, 2011-2016 34

Figure 19: Distribution channel share, Chutneys & Relishes market, 2011-2016 35

Figure 20: Distribution channel share, Condiment Sauces market, 2011-2016 36

Figure 21: Distribution channel share, Dips market, 2011-2016 37

Figure 22: Distribution channel share, Dressings market, 2011-2016 38

Figure 23: Distribution channel share, Dry Cooking Sauces market, 2011-2016 39

Figure 24: Distribution channel share, Herbs, Spices & Seasonings market, 2011-2016 40

Figure 25: Distribution channel share, Tomato Pastes and Purées market, 2011-2016 41

Figure 26: Distribution channel share, Wet Cooking Sauces market, 2011-2016 42

Figure 27: Leading brands in the Romanian Seasonings, Dressings & Sauces sector, value and volume share, 2016 43

Figure 28: Leading brands in the Bouillons & Stocks market, value and volume share, 2016 46

Figure 29: Leading brands in the Chutneys & Relishes market, value and volume share, 2016 47

Figure 30: Leading brands in the Condiment Sauces market, value and volume share, 2016 48

Figure 31: Leading brands in the Dips market, value and volume share, 2016 50

Figure 32: Leading brands in the Dressings market, value and volume share, 2016 51

Figure 33: Leading brands in the Dry Cooking Sauces market, value and volume share, 2016 52

Figure 34: Leading brands in the Herbs, Spices & Seasonings market, value and volume share, 2016 53

Figure 35: Leading brands in the Tomato pastes and purées market, value and volume share, 2016 54

Figure 36: Leading brands in the Wet Cooking Sauces market, value and volume share, 2016 55

Figure 37: Value of Health & Wellness claims by market, US$ million, 2016-2021 69

Figure 38: Value analysis by Health & Wellness product attributes, 2016 70

Figure 39: Volume analysis by Health & Wellness product attributes, 2016 71

Figure 40: Value analysis by Health & Wellness consumer benefits, 2016 72

Figure 41: Volume analysis by Health & Wellness consumer benefits, 2016 73

Figure 42: Packaging share and growth analysis by packaging material, 2011-2021 74

Figure 43: Use of packaging material by markets (in pack units), 2016 75

Figure 44: Packaging share and growth analysis by container type, 2011-2021 76

Figure 45: Use of container type by markets (in pack units), 2016 77

Figure 46: Packaging share and growth analysis by closure type, 2011-2021 78

Figure 47: Use of closure type by markets (in pack units), 2016 79

Figure 48: Packaging share and growth analysis by outer type, 2011-2021 80

Figure 49: Use of outer type by markets (in pack units), 2016 81

Figure 50: Relative comparison of countries based on PEST analysis 82

Figure 52: Romania’s GDP per capita, 2011-2016 85

Figure 53: Population growth in Romania, 2011-2016 86

Figure 54: Consumer Price Index, Romania, 2010-2016 87

Figure 55: Age Profile, Romania, 2016 88

Figure 56: About GlobalData 128

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