Italy Skincare Market Size by Categories, Distribution Channel, Market Share and Forecast, 2021-2026
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The Italy skincare market was valued at $2.68 billion in 2021. The market is projected to grow at a CAGR of more than 1% during the forecast period. Facial care was the largest category in the market in 2021, both in value and volume terms. The depilatories category is forecast to register the fastest value and volume growth, followed by make-up remover. Within the distribution channels, health and beauty stores was the largest distribution channel in the Italian skincare sector. Rigid plastics is the most used pack material. Rome emerged as the largest skincare market in Italy, followed by Milan.
The Italy skincare market report provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and companies market shares.
Italy skincare market overview
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What is the city-level outlook of the Italy skincare market?
The top ten cities in the Italy skincare market are Rome, Milan, Naples, Turin, Brescia, Palermo, Bari, Catania, Bologna, and Florence. Rome emerged as the largest skincare market in Italy, followed by Milan and Naples. The skincare market in Catania recorded the fastest growth during 2016–2021 while Bari recorded a decline.
Italy skincare market, by city
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What are the leading categories in Italy skincare market?
The leading categories in the skincare market of Italy are body care, depilatories, facial care, hand care, and make-up remover. Facial care led the Italian skincare sector in terms of per capita consumption in 2021. The body care category can be further segmented into general purpose body care and firming body care. The depilatories category can be further segmented into chemical depilatories and wax strips and wax. Facial care can be further segmented into alphabet cream, anti-agers, cleansing wipes, exfoliating scrubs, face mask, facial creams and gels, fade cream, lip care, night cream, pore strips, toner, and other moisturizers. Hand care can be segmented into mass hand care and premium hand care while the make-up remover can be divided into eye make-up remover, face make-up remover, and nail varnish remover.
Italy skincare market, by categories
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What are the leading distribution channels in the Italy skincare market?
The leading distribution channels in the Italy skincare market are health and beauty stores, hypermarkets and supermarkets, e-retailers, chemists/pharmacies, para pharmacies/drugstores, direct sellers, and convenience stores. Health and beauty stores dominated the market in 2021.
Italy skincare market, by distribution channels
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What are the leading companies in the Italy skincare market?
Some of the leading companies in the Italy skincare market are L’Oreal S.A., Beiersdorf Ag, The Estee Lauder Companies Inc., Shiseido Company Limited, Clarins Group, Procter & Gamble, Ales Groupe, Farmaceutici Dott. Ciccarelli S.P.A., and Mirato S.P.A. L’Oreal S.A. was the leading company in value terms.
Italy skincare market, by leading companies
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Market report scope
Market size (Year – 2021) | $2.68 billion |
Growth rate | CAGR of >1% |
Forecast period | 2021-2026 |
Leading cities | Rome, Milan, Naples, Turin, Brescia, Palermo, Bari, Catania, Bologna, and Florence |
Leading categories | Body Care, Depilatories, Facial Care, Hand Care, and Make-Up Remover |
Leading distribution channels | Health and Beauty Stores, Hypermarkets and Supermarkets, E-Retailers, Chemists/Pharmacies, Para Pharmacies/Drugstores, Direct Sellers, and Convenience Stores |
Leading companies | L’Oreal S.A., Beiersdorf Ag, The Estee Lauder Companies Inc., Shiseido Company Limited, Clarins Group, Procter & Gamble, Ales Groupe, Farmaceutici Dott. Ciccarelli S.P.A., and Mirato S.P.A |
This report provides:
- Overall sector value and volume data with growth analysis for 2016-2026.
- Value and growth analysis for body care, face care, hand care, depilatories, and make-up remover with inputs on individual segment share within each category and the change in their market share forecast for 2021-2026.
- Market share of companies (in value terms) and private labels (in value terms) in 2021.
- Percentage of sales within each category through distribution channels such as cash & carries & warehouse clubs, chemists/pharmacies, convenience stores, department stores, direct sellers, health & beauty stores, hypermarkets & supermarkets, para pharmacies/drugstores, “dollar stores”, variety stores & general merchandise retailers, e-retailers, and other general retailers.
- Consumption breakdown for package materials and pack types in each category, in terms of percentage share of the number of units sold.
Reasons to Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis.
- Analyze key distribution channels to identify and evaluate trends and opportunities.
- Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning.
- Significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion.
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector.
- Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate). It also includes an economic summary of the country along with the labor market and demographic trends.
Beiersdorf Ag
The Estee Lauder Companies Inc.
Shiseido Company Limited
Clarins Group
Procter & Gamble
Ales Groupe
Farmaceutici Dott. Ciccarelli S.P.A.
Mirato S.P.A.
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Frequently asked questions
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What was the Italy skincare market size in 2021?
The skincare market size in Italy was valued at $2.68 billion in 2021.
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What is the Italy skincare market growth rate?
The skincare market in Italy is projected to grow at a CAGR of more than 1% during the forecast period.
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Which are the key cities in the Italy skincare market?
The top ten cities in the Italian skincare market are Rome, Milan, Naples, Turin, Brescia, Palermo, Bari, Catania, Bologna, and Florence.
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What are the leading categories in the Italy skincare market?
The leading categories in the skincare market in Italy are body care, depilatories, facial care, hand care, and make-up remover.
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Which are the leading distribution channels in the Italy skincare market?
The leading distribution channels in the Italian skincare market are health and beauty stores, hypermarkets and supermarkets, e-retailers, chemists/pharmacies, para pharmacies/drugstores, direct sellers, and convenience stores.
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Which are the leading companies in the Italy skincare market?
Some of the leading companies in the Italian skincare market are L’Oreal S.A., Beiersdorf Ag, The Estee Lauder Companies Inc., Shiseido Company Limited, Clarins Group, Procter & Gamble, Ales Groupe, Farmaceutici Dott. Ciccarelli S.P.A., and Mirato S.P.A.
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