Country Profile: Wine Sector in Belgium

Table of Contents

1. Report Scope 1

2. Executive summary 2

3. Belgium in the global and regional context 3

3.1. Belgium’s share in the Global and Western European Wine sector 3

3.2. Belgium compared to other leading countries in Western Europe 4

4. Market size analysis – Wine sector 5

4.1. Value and volume analysis – Wine sector in Belgium 5

4.2. Per capita consumption – Belgium compared to Western Europe and globally 6

4.3. Extent to which consumers are trading up/down 7

4.4. Value and volume analysis of markets in the Wine sector 8

4.5. Growth analysis by markets 9

5. Market and category analysis 10

5.1. Per capita consumption analysis by markets 10

5.2. Market analysis: Fortified Wine 11

5.3. Market analysis: Sparkling Wine 13

5.4. Market analysis: Still Wine 15

6. Distribution analysis 17

6.1. Distribution channel share analysis: Wine 17

6.2. Distribution channel share analysis: Fortified Wine 18

6.3. Distribution channel share analysis: Sparkling Wine 19

6.4. Distribution channel share analysis: Still Wine 20

7. Competitive landscape 21

7.1. Brand share analysis by sector 21

7.2. Brand share analysis by markets 23

7.3. Brand share analysis by category 27

7.3.1. Fortified Wine 27

7.3.2. Sparkling Wine 29

7.3.3. Still Wine 31

7.4. Private label share analysis 32

8. Packaging analysis 34

8.1. Packaging share and growth analysis by package material 34

8.2. Packaging share analysis by package material 35

8.3. Packaging share and growth analysis by pack type 36

8.4. Packaging share analysis by pack type 37

8.5. Packaging share and growth analysis by closure type 38

8.6. Packaging share analysis by closure type 39

8.7. Packaging share and growth analysis by primary outer type 40

8.8. Packaging share analysis by primary outer type 41

9. Macroeconomic analysis 42

9.1. GDP per Capita 45

9.2. Population and population growth 46

9.3. Consumer Price Index 47

9.4. Population breakdown by age 48

10. Consumergraphics 49

10.1. Consumption by Gender 49

10.2. Consumption by Age 50

10.3. Consumption by Education 51

10.4. Consumption by Degree of Urbanization 52

11. Methodology 53

12. Definitions 54

13. Appendix 57

14. About GlobalData 66

15. Disclaimer 67

16. Contact Us 68

List of Tables

Table 1: Volume share of Belgium in the global and Western Europe Wine sector, 2011-2021 3

Table 2: Growth analysis by markets, 2016-2021 9

Table 3: Value analysis by of Fortified Wine market categories, 2011-2021 12

Table 4: Volume analysis of Fortified Wine market by categories, 2011-2021 12

Table 5: Value analysis of Sparkling Wine market by categories, 2011-2021 14

Table 6: Volume analysis of Sparkling Wine market by categories, 2011-2021 14

Table 7: Value analysis of Still Wine market by categories, 2011-2021 16

Table 8: Volume analysis of Still Wine market by categories, 2011-2021 16

Table 9: Brand Volume – Wine sector, 2016 22

Table 10: Brand Volume – Fortified Wine market, 2016 23

Table 11: Brand Volume – Sparkling Wine market, 2016 25

Table 12: Brand Volume – Still Wine market, 2016 26

Table 13: Brand Volume – Madeira category 27

Table 14: Brand Volume – Port category 27

Table 15: Brand Volume – Sherry category 27

Table 16: Brand Volume – Vermouth category, 2016 28

Table 17: Brand Volume – Other Fortified Wine category, 2016 28

Table 18: Brand Volume – Cava category, 2016 29

Table 19: Brand Volume – Champagne category, 2016 29

Table 20: Brand Volume – Other Sparkling Wine category, 2016 29

Table 21: Brand Volume – Red Wine category, 2016 31

Table 22: Brand Volume – Rose Wine category, 2016 31

Table 23: Brand Volume – White Wine category, 2016 31

Table 24: Consumption of Wine by gender and markets (Million Liters, 2016) 49

Table 25: Consumption of Wine by age and markets (Million Liters, 2016) 50

Table 26: Consumption of Wine by education and markets (Million Liters, 2016) 51

Table 27: Consumption of Wine by degree of urbanization and markets (Million Liters, 2016) 52

Table 28: Market Definitions 54

Table 29: Category Definitions 55

Table 30: Channel Definitions 56

Table 31: Market Value for Fortified Wine – by category (€ Million) 2011-2021 57

Table 32: Market Value for Fortified Wine – by category (US$ Million) 2011-2021 57

Table 33: Market Volume for Fortified Wine – by category (Million Liters) 2011-2021 58

Table 34: Market Value for Sparkling Wine – by category (€ Million) 2011-2021 58

Table 35: Market Value for Sparkling Wine – by category (US$ Million) 2011-2021 59

Table 36: Market Volume for Sparkling Wine – by category (Million Liters) 2011-2021 59

Table 37: Market Value for Still Wine – by category (€ Million) 2011-2021 60

Table 38: Market Value for Still Wine – by category (US$ Million) 2011-2021 60

Table 39: Market Volume for Still Wine – by category (Million Liters) 2011-2021 61

Table 40: Components of change – by Market 61

Table 41: Wine Sales Distribution in Belgium – by Markets (Million Liters), 2016 61

Table 42: Package Material (in Million pack units) 62

Table 43: Pack Type (in Million pack units) 62

Table 44: Closure Type (in Million pack units) 63

Table 45: Primary Outer Type (in Million pack units) 63

Table 46: Exchange Rates: (US$-€), 2011-2021 64

Table 47: GDP Per Capita (€) 64

Table 48: Population 64

Table 49: Consumer Price Index 64

Table 50: Age Profile (Millions of Persons) 65

List of Figures

Figure 1: Belgium compared to other top four countries in Western Europe – market size, growth, and competitive landscape 4

Figure 2: Market size analysis by value and volume, Wine sector, 2011-2021 5

Figure 3: Per capita consumption* in Belgium compared to global and Western European average, 2011-2021 6

Figure 4: Degree of trading up/down in the Belgian Wine sector, 2015-2016 7

Figure 5: Value and volume growth analysis by markets, 2016-2021 8

Figure 6: Per capita consumption* (by markets) in Belgium compared to global and Western European average, 2016 10

Figure 7: Value and volume growth analysis, Fortified Wine market, 2011-2021 11

Figure 8: Value and volume growth analysis, Sparkling Wine market, 2011-2021 13

Figure 9: Value and volume growth analysis, Still Wine market, 2011-2021 15

Figure 10: Distribution channel share (Volume), Wine, 2011-2016 17

Figure 11: Distribution channel share (Volume), Fortified Wine market, 2011-2016 18

Figure 12: Distribution channel share (Volume), Sparkling Wine market, 2011-2016 19

Figure 13: Distribution channel share (Volume), Still Wine market, 2011-2016 20

Figure 14: Leading brands in the Belgian Wine sector, volume share, 2016 21

Figure 15: Leading brands in the Fortified Wine market, volume share, 2016 23

Figure 16: Leading brands in the Sparkling Wine market, volume share, 2016 24

Figure 17: Leading brands in the Still Wine market, volume share, 2016 26

Figure 18: Private label penetration by markets (value terms), 2016 32

Figure 19: Growth analysis, private label and brands, (2011-2016) 33

Figure 20: Packaging share and growth analysis by package material, 2011-2021 34

Figure 21: Use of package material by markets (in pack units), 2016 35

Figure 22: Packaging share and growth analysis by pack type, 2011-2021 36

Figure 23: Use of pack type by markets (in pack units), 2016 37

Figure 24: Packaging share and growth analysis by closure type, 2011-2021 38

Figure 25: Use of closure type by markets (in pack units), 2016 39

Figure 26: Packaging share and growth analysis by primary outer type, 2011-2021 40

Figure 27: Use of primary outer type by markets (in pack units), 2016 41

Figure 28: Relative comparison of countries based on PEST analysis 42

Figure 29: Belgium’s GDP per capita, 2011-2016 45

Figure 30: Population growth in Belgium, 2011-2016 46

Figure 31: Consumer Price Index, Belgium, 2010-2016 47

Figure 32: Age Profile, Belgium, 2016 48

Figure 33: Consumption of Wine by gender, Belgium, 2016 49

Figure 34: Consumption of Wine by age, Belgium, 2016 50

Figure 35: Consumption of Wine by education, Belgium, 2016 51

Figure 36: Consumption of Wine by degree of urbanization, Belgium, 2016 52

Figure 37: About GlobalData 66