Country Profile: Wine Sector in Hong Kong

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Published: August 31, 2017 Report Code: CS4798MF-ST

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GlobalData’s Country Profile report on the Wine sector in Hong Kong provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

The Wine sector in Hong Kong is driven by the rise of Wine bars in Hong Kong, offering Wines from new world countries and high influence of Western culture in the country. Of all the markets, Still Wine is the largest in both value and volume terms, while Fortified Wine is forecast to register the fastest growth in value terms during 2016-2021. On-trade transactions accounted for the leading distribution share in Hong Kong’s Wine sector. Glass is the most commonly used package material in the sector in 2016. Viña Concha Y Toro S.A, Cape Mentelle Vineyards, and Treasury Wine Estates Vintners Limited are the leading market players in Hong Kong's Wine sector.

What else is contained?
– Market data: Overall market value and volume data with growth analysis for 2011-2021.
– Category coverage: Value and growth analysis for Fortified Wine, Sparkling Wine and Still Wine with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
– Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, and others
– Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle, Stand Up Pouch, Bag-In-Box, Carton-Liquid and Can.

Scope

– The Wine sector in Hong Kong is forecast to grow at 2.1% CAGR in value terms during 2016-2021

– The Fortified Wine market is forecast to register the fastest growth during 2016-2021

– On-trade transactions accounted for the leading distribution share in Hong Kong’s Wine sector

– Concha Y Toro accounts for the leading share in Hong Kong’s Wine sector

– Glass is the most commonly used package material in Hong Kong’s Wine sector

Reasons to Buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Access the key and most influential consumer trends driving Wine consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Viña Concha Y Toro S.A.
Cape Mentelle Vineyards
Treasury Wine Estates Vintners Limited
Columbia Crest Winery
Oyster Bay Wines
Tyrrell’s Wine
Pernod Ricard SA
Banfi Products Corp
Michel Laroche
Nihonsakari Co. Ltd
Bodegas Chandon S.A.
Jean-Pierre MOUEIX

Table of Contents

Table of Contents

1. Report Scope 1

2. Executive summary 2

3. Hong Kong in the global and regional context 3

3.1. Hong Kong’s share in the Global and Asia-Pacific Wine sector 3

3.2. Hong Kong compared to other leading countries in Asia-Pacific 4

4. Market size analysis – Wine sector 5

4.1. Value and volume analysis – Wine sector in Hong Kong 5

4.2. Per capita consumption – Hong Kong compared to Asia-Pacific and globally 6

4.3. Extent to which consumers are trading up/down 7

4.4. Value and volume analysis of markets in the Wine sector 8

4.5. Growth analysis by markets 9

5. Market and category analysis 10

5.1. Per capita consumption analysis by markets 10

5.2. Market analysis: Fortified Wine 11

5.3. Market analysis: Sparkling Wine 13

5.4. Market analysis: Still Wine 15

6. Distribution analysis 17

6.1. Distribution channel share analysis: Wine 17

6.2. Distribution channel share analysis: Fortified Wine 18

6.3. Distribution channel share analysis: Sparkling Wine 19

6.4. Distribution channel share analysis: Still Wine 20

7. Competitive landscape 21

7.1.1. Brand share analysis by sector 21

7.2. Brand share analysis by markets 24

7.3. Brand share analysis by category 28

7.3.1. Fortified Wine 28

7.3.2. Sparkling Wine 29

7.3.3. Still Wine 30

8. Packaging analysis 32

8.1. Packaging share and growth analysis by package material 32

8.2. Packaging share analysis by package material 33

8.3. Packaging share and growth analysis by pack type 34

8.4. Packaging share analysis by pack type 35

8.5. Packaging share and growth analysis by closure type 36

8.6. Packaging share analysis by closure type 37

8.7. Packaging share and growth analysis by primary outer type 38

8.8. Packaging share analysis by primary outer type 39

9. Macroeconomic analysis 40

9.1. GDP per Capita 43

9.2. Population and population growth 44

9.3. Consumer Price Index 45

9.4. Population breakdown by age 46

10. Consumergraphics 47

10.1. Consumption by Gender 47

10.2. Consumption by Age 48

10.3. Consumption by Education 49

10.4. Consumption by Degree of Urbanization 50

11. Methodology 51

12. Definitions 52

13. Appendix 55

14. About GlobalData 65

15. Disclaimer 66

16. Contact Us 67

Table

List of Tables

Table 1: Volume share of Hong Kong in the global and Asia-Pacific Wine sector, 2011-2021 3

Table 2: Growth analysis by markets, 2016-2021 9

Table 3: Value analysis by of Fortified Wine market categories, 2011-2021 12

Table 4: Volume analysis of Fortified Wine market by categories, 2011-2021 12

Table 5: Value analysis of Sparkling Wine market by categories, 2011-2021 14

Table 6: Volume analysis of Sparkling Wine market by categories, 2011-2021 14

Table 7: Value analysis of Still Wine market by categories, 2011-2021 16

Table 8: Volume analysis of Still Wine market by categories, 2011-2021 16

Table 9: Brand Volume – Wine sector, 2016 22

Table 10: Brand Volume – Fortified Wine market, 2016 24

Table 11: Brand Volume – Sparkling Wine market, 2016 25

Table 12: Brand Volume – Still Wine market, 2016 26

Table 13: Brand Volume – Sherry category 28

Table 14: Brand Volume – Vermouth category, 2016 28

Table 15: Brand Volume – Champagne category, 2016 29

Table 16: Brand Volume – Other Sparkling Wine category, 2016 29

Table 17: Brand Volume – Red Wine category, 2016 30

Table 18: Brand Volume – Rose Wine category, 2016 31

Table 19: Brand Volume – White Wine category, 2016 31

Table 20: Consumption of Wine by gender and markets (Million Liters, 2016) 47

Table 21: Consumption of Wine by age and markets (Million Liters, 2016) 48

Table 22: Consumption of Wine by education and markets (Million Liters, 2016) 49

Table 23: Consumption of Wine by degree of urbanization and markets (Million Liters, 2016) 50

Table 24: Market Definitions 52

Table 25: Category Definitions 53

Table 26: Channel Definitions 54

Table 27: Market Value for Fortified Wine – by category (HK$ Million) 2011-2021 55

Table 28: Market Value for Fortified Wine – by category (US$ Million) 2011-2021 56

Table 29: Market Volume for Fortified Wine – by category (Million Liters) 2011-2021 56

Table 30: Market Value for Sparkling Wine – by category (HK$ Million) 2011-2021 57

Table 31: Market Value for Sparkling Wine – by category (US$ Million) 2011-2021 57

Table 32: Market Volume for Sparkling Wine – by category (Million Liters) 2011-2021 58

Table 33: Market Value for Still Wine – by category (HK$ Million) 2011-2021 58

Table 34: Market Value for Still Wine – by category (US$ Million) 2011-2021 59

Table 35: Market Volume for Still Wine – by category (Million Liters) 2011-2021 59

Table 36: Components of change – by Market 60

Table 37: Wine Sales Distribution in Hong Kong – by Markets (Million Liters), 2016 60

Table 38: Package Material (in Million pack units) 61

Table 39: Pack Type (in Million pack units) 61

Table 40: Closure Type (in Million pack units) 61

Table 41: Primary Outer Type (in Million pack units) 62

Table 42: Exchange Rates: (US$-HK$), 2011-2021 63

Table 43: GDP Per Capita (HK$) 63

Table 44: Population 63

Table 45: Consumer Price Index 63

Table 46: Age Profile (Millions of Persons) 64

Figures

List of Figures

Figure 1: Hong Kong compared to other top four countries in Asia-Pacific – market size, growth, and competitive landscape 4

Figure 2: Market size analysis by value and volume, Wine sector, 2011-2021 5

Figure 3: Per capita consumption* in Hong Kong compared to global and Asia-Pacific average, 2011-2021 6

Figure 4: Degree of trading up/down in Hong Kong’s Wine sector, 2015-2016 7

Figure 5: Value and volume growth analysis by markets, 2016-2021 8

Figure 6: Per capita consumption* (by markets) in Hong Kong compared to global and Asia-Pacific average, 2016 10

Figure 7: Value and volume growth analysis, Fortified Wine market, 2011-2021 11

Figure 8: Value and volume growth analysis, Sparkling Wine market, 2011-2021 13

Figure 9: Value and volume growth analysis, Still Wine market, 2011-2021 15

Figure 10: Distribution channel share (Volume), Wine, 2011-2016 17

Figure 11: Distribution channel share (Volume), Fortified Wine market, 2011-2016 18

Figure 12: Distribution channel share (Volume), Sparkling Wine market, 2011-2016 19

Figure 13: Distribution channel share (Volume), Still Wine market, 2011-2016 20

Figure 14: Leading brands in Hong Kong’s Wine sector, volume share, 2016 21

Figure 15: Leading brands in the Fortified Wine market, volume share, 2016 24

Figure 16: Leading brands in the Sparkling Wine market, volume share, 2016 25

Figure 17: Leading brands in the Still Wine market, volume share, 2016 26

Figure 18: Packaging share and growth analysis by package material, 2011-2021 32

Figure 19: Use of package material by markets (in pack units), 2016 33

Figure 20: Packaging share and growth analysis by pack type, 2011-2021 34

Figure 21: Use of pack type by markets (in pack units), 2016 35

Figure 22: Packaging share and growth analysis by closure type, 2011-2021 36

Figure 23: Use of closure type by markets (in pack units), 2016 37

Figure 24: Packaging share and growth analysis by primary outer type, 2011-2021 38

Figure 25: Use of primary outer type by markets (in pack units), 2016 39

Figure 26: Relative comparison of countries based on PEST analysis 40

Figure 27: Hong Kong’s GDP per capita, 2011-2016 43

Figure 28: Population growth in Hong Kong, 2011-2016 44

Figure 29: Consumer Price Index, Hong Kong, 2010-2016 45

Figure 30: Age Profile, Hong Kong, 2016 46

Figure 31: Consumption of Wine by gender, Hong Kong, 2016 47

Figure 32: Consumption of Wine by age, Hong Kong, 2016 48

Figure 33: Consumption of Wine by education, Hong Kong, 2016 49

Figure 34: Consumption of Wine by degree of urbanization, Hong Kong, 2016 50

Figure 35: About GlobalData 65

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