Country Profile: Wine Sector in South Africa

Table of Contents

1. Report Scope 1

2. Executive summary 2

3. South Africa in the global and regional context 3

3.1. South Africa’s share in the Global and Middle East & Africa Wine sector 3

3.2. South Africa compared to other leading countries in Middle East & Africa 4

4. Market size analysis – Wine sector 5

4.1. Value and volume analysis – Wine sector in South Africa 5

4.2. Per capita consumption – South Africa compared to Middle East & Africa and globally 6

4.3. Extent to which consumers are trading up/down 7

4.4. Value and volume analysis of markets in the Wine sector 8

4.5. Growth analysis by markets 9

5. Market and category analysis 10

5.1. Per capita consumption analysis by markets 10

5.2. Market analysis: Fortified Wine 11

5.3. Market analysis: Sparkling Wine 14

5.4. Market analysis: Still Wine 16

6. Distribution analysis 18

6.1. Distribution channel share analysis: Wine 18

6.2. Distribution channel share analysis: Fortified Wine 19

6.3. Distribution channel share analysis: Sparkling Wine 20

6.4. Distribution channel share analysis: Still Wine 21

7. Competitive landscape 22

7.1. Brand share analysis by sector 22

7.2. Brand share analysis by markets 26

7.3. Brand share analysis by category 32

7.3.1. Fortified Wine 32

7.3.2. Sparkling Wine 33

7.3.3. Still Wine 34

8. Packaging analysis 39

8.1. Packaging share and growth analysis by package material 39

8.2. Packaging share analysis by package material 40

8.3. Packaging share and growth analysis by pack type 41

8.4. Packaging share analysis by pack type 42

8.5. Packaging share and growth analysis by closure type 43

8.6. Packaging share analysis by closure type 44

8.7. Packaging share and growth analysis by primary outer type 45

8.8. Packaging share analysis by primary outer type 46

9. Macroeconomic analysis 47

9.1. GDP per Capita 50

9.2. Population and population growth 51

9.3. Consumer Price Index 52

9.4. Population breakdown by age 53

10. Consumergraphics 54

10.1. Consumption by Gender 54

10.2. Consumption by Age 55

10.3. Consumption by Education 56

10.4. Consumption by Degree of Urbanization 57

11. Methodology 58

12. Definitions 59

13. Appendix 62

14. About GlobalData 71

15. Disclaimer 72

16. Contact Us 73

List of Tables

Table 1: Volume share of South Africa in the global and Middle East & Africa Wine sector, 2011-2021 3

Table 2: Growth analysis by markets, 2016-2021 9

Table 3: Value analysis of Fortified Wine market categories, 2011-2021 12

Table 4: Volume analysis of Fortified Wine market by categories, 2011-2021 13

Table 5: Value analysis of Sparkling Wine market by categories, 2011-2021 15

Table 6: Volume analysis of Sparkling Wine market by categories, 2011-2021 15

Table 7: Value analysis of Still Wine market by categories, 2011-2021 17

Table 8: Volume analysis of Still Wine market by categories, 2011-2021 17

Table 9: Brand Volume – Wine sector, 2016 23

Table 10: Brand Volume – Fortified Wine market, 2016 27

Table 11: Brand Volume – Sparkling Wine market, 2016 28

Table 12: Brand Volume – Still Wine market, 2016 30

Table 13: Brand Volume – Port category 32

Table 14: Brand Volume – Other Fortified Wine category, 2016 32

Table 15: Brand Volume – Champagne category, 2016 33

Table 16: Brand Volume – Other Sparkling Wine category, 2016 33

Table 17: Brand Volume – Red Wine category, 2016 34

Table 18: Brand Volume – Rose Wine category, 2016 36

Table 19: Brand Volume – White Wine category, 2016 37

Table 20: Consumption of Wine by gender and markets (Million Liters, 2016) 54

Table 21: Consumption of Wine by age and markets (Million Liters, 2016) 55

Table 22: Consumption of Wine by education and markets (Million Liters, 2016) 56

Table 23: Consumption of Wine by degree of urbanization and markets (Million Liters, 2016) 57

Table 24: Market Definitions 59

Table 25: Category Definitions 60

Table 26: Channel Definitions 61

Table 27: Market Value for Fortified Wine – by category (R Million) 2011-2021 62

Table 28: Market Value for Fortified Wine – by category (US$ Million) 2011-2021 62

Table 29: Market Volume for Fortified Wine – by category (Million Liters) 2011-2021 63

Table 30: Market Value for Sparkling Wine – by category (R Million) 2011-2021 63

Table 31: Market Value for Sparkling Wine – by category (US$ Million) 2011-2021 64

Table 32: Market Volume for Sparkling Wine – by category (Million Liters) 2011-2021 64

Table 33: Market Value for Still Wine – by category (R Million) 2011-2021 65

Table 34: Market Value for Still Wine – by category (US$ Million) 2011-2021 65

Table 35: Market Volume for Still Wine – by category (Million Liters) 2011-2021 66

Table 36: Components of change – by Market 66

Table 37: Wine Sales Distribution in South Africa – by Markets (Million Liters), 2016 67

Table 38: Package Material (in Million pack units) 67

Table 39: Pack Type (in Million pack units) 67

Table 40: Closure Type (in Million pack units) 68

Table 41: Primary Outer Type (in Million pack units) 68

Table 42: Exchange Rates: (US$-R), 2011-2021 69

Table 43: GDP Per Capita (R) 69

Table 44: Population 69

Table 45: Consumer Price Index 69

Table 46: Age Profile (Millions of Persons), 2016 70

List of Figures

Figure 1: South Africa compared to other top three countries in Middle East & Africa – market size, growth, and competitive landscape 4

Figure 2: Market size analysis by value and volume, Wine sector, 2011-2021 5

Figure 3: Per capita consumption* in South Africa compared to global and Middle East & Africa average, 2011-2021 6

Figure 4: Degree of trading up/down in the South African Wine sector, 2015-2016 7

Figure 5: Value and volume growth analysis by markets, 2016-2021 8

Figure 6: Per capita consumption* (by markets) in South Africa compared to global and Middle East & Africa average, 2016 10

Figure 7: Value and volume growth analysis, Fortified Wine market, 2011-2021 11

Figure 8: Value and volume growth analysis, Sparkling Wine market, 2011-2021 14

Figure 9: Value and volume growth analysis, Still Wine market, 2011-2021 16

Figure 10: Distribution channel share (Volume), Wine, 2011-2016 18

Figure 11: Distribution channel share (Volume), Fortified Wine market, 2011-2016 19

Figure 12: Distribution channel share (Volume), Sparkling Wine market, 2011-2016 20

Figure 13: Distribution channel share (Volume), Still Wine market, 2011-2016 21

Figure 14: Leading brands in the South African Wine sector, volume share, 2016 22

Figure 15: Leading brands in the Fortified Wine market, volume share, 2016 26

Figure 16: Leading brands in the Sparkling Wine market, volume share, 2016 28

Figure 17: Leading brands in the Still Wine market, volume share, 2016 30

Figure 18: Packaging share and growth analysis by package material, 2011-2021 39

Figure 19: Use of package material by markets (in pack units), 2016 40

Figure 20: Packaging share and growth analysis by pack type, 2011-2021 41

Figure 21: Use of pack type by markets (in pack units), 2016 42

Figure 22: Packaging share and growth analysis by closure type, 2011-2021 43

Figure 23: Use of closure type by markets (in pack units), 2016 44

Figure 24: Packaging share and growth analysis by primary outer type, 2011-2021 45

Figure 25: Use of primary outer type by markets (in pack units), 2016 46

Figure 26: Relative comparison of countries based on PEST analysis 47

Figure 27: South Africa’s GDP per capita, 2011-2016 50

Figure 28: Population growth in South Africa, 2011-2016 51

Figure 29: Consumer Price Index, South Africa, 2010-2016 52

Figure 30: Age Profile, South Africa, 2016 53

Figure 31: Consumption of Wine by gender, South Africa, 2016 54

Figure 32: Consumption of Wine by age, South Africa, 2016 55

Figure 33: Consumption of Wine by education, South Africa, 2016 56

Figure 34: Consumption of Wine by degree of urbanization, South Africa, 2016 57

Figure 35: About GlobalData 71