Dairy and Dairy Alternative Demand Spaces – Top Trends and Industry Insights

Reasons to buy the ‘Dairy and Dairy Alternative Demand Spaces’ report:

• Understand consumer attitudes and behaviors based on the “five Ws”: the who, what, when, where, and whys.
• Explore and identify how to leverage the top trends in dairy and alternatives in 2024.
• Gain insight into how competitors and the innovation landscape are responding to this trend.
• Access valuable strategic take-outs to help direct future decision-making and inform new product and service development.

How is our ‘Dairy and Dairy Alternative Demand Spaces’ report unique from other reports in the market?

• This report is part of a series on the top trends and key demand spaces for consumer sectors to focus on in 2024. It explains how and why these trends are happening using GlobalData’s TrendSights and demand space analytical frameworks.
• Top trends in dairy and alternatives report for 2024 heavily focuses on the most prevalent concepts around health, affordability, and trust and reliability.
• The report identifies the consumer sentiment, market development, innovation landscape, and brand actions happening within each trend.
• The report throws light on consumer demand, innovation landscape, and brand actions for each of the following trends – targeted health, healthy snacking, value skepticism, shelf-stable, next-generation formulation, green hushing, story-telling, and elevated flavors.

We recommend this valuable source of information to anyone involved in: 

• ​Dairy and Dairy Alternative Food Manufacturers
• ​Suppliers in Food, Milk, and Milk Products
• ​Contract Manufacturers and White-Label Manufacturers
• Food Value Chain – Raw-Material Suppliers, Manufacturers, Packaging, Distribution, and Retailers
• Leaders and Startups/Business Development Professional Services
• Market Intelligence, Brand Analysts and Portfolio Managers
• M&A/Investment and Consulting Firms

To Get a Snapshot of the Dairy and Dairy Alternative Demand Spaces Report

Download a Free Report Sample

Dairy and Dairy Alternative Report Overview

The consumers’ purchasing behavior in the dairy and alternatives market is influenced by the global trends for superior nutrition, more affordable and convenient products, and reliable brands offering consistent quality and comfort. Top trends within the market are primarily focused on concepts such as health, affordability, and trust & reliability. Brands are also looking to cater to complex consumer demands through more high-tech formulations and refocused marketing that elevates the brand and product story. External pressures such as inflation and stricter regulation are driving much of the change behind these trends.

The ‘Dairy and Dairy Alternative Demand Spaces’ report is part of a series on the top trends and key demand spaces for consumer sectors to focus on in 2024. The report explains how and why these trends are happening using GlobalData’s TrendSights and demand space analytical frameworks. The report identifies the consumer sentiment, market development, innovation landscape, and brand actions happening within each trend.

Buy Full Report for More Insights into the Dairy and Dairy Alternative Market Report

Download a Free Report Sample

Dairy and Dairy Alternative Market – Demand Spaces

Demand spaces demonstrate distinct consumer needs and mindsets within specific sectors and categories. This concept has been increasing among brands across the FMCG spectrum. Overlaying distinctive demand spaces for each category onto the widespread consumer mega-trends allows us to identify more targetable opportunities in specific sectors based on more detailed consumer behaviors, motivations, and mindsets within that category.

The demand spaces associated with the dairy and dairy alternative market are moderate, access, reward, relate, enhance, optimize, target, and connect. The top trends are the final layer of consumer behavior analysis that captures the direction of a sector or market. For instance, the easy & affordable trendsight results in the need for accessible products. Therefore, healthy snacking is touted to be one of the top trends in 2024. These “better-for-you” products should meet the consumer demand for convenient and on-the-go formats.

Buy the Full Report for More Demand Spaces Insight into the Dairy and Dairy Alternative Market

Download a Free Report Sample

Dairy and Dairy Alternative Market – Top Trends

The top trends in the dairy and dairy alternative market are targeted health, healthy snacking, value skepticism, shelf-stable, next-generation formulation, green hushing, story-telling, and elevated flavors. The trends capture a nuanced shift in consumer demand over a particular period.

Targeted Health: Dairy brands can engage with younger cohorts through transparent health labeling as well as by functional formulations that deliver various health benefits and greater value for money. Hence, the targeted health trend in dairy is marketing to more specialized and science-led health solutions. Moreover, dairy brands are using unique ingredients and technical production processes to promote more targeted effects. For example, Australia’s Own Milk is a low-fat dairy milk launched in 2023. The product uses plant sterols for the specific purpose of lowering cholesterol. It is also high in calcium and protein.

Dairy and Dairy Alternative Market Analysis by Top Trends

Buy the Full Report for More Top Trend Insights into the Dairy and Dairy Alternative Market

Download a Free Report Sample

Scope

1) Health trends in dairy are becoming much more sophisticated as consumer increasingly expect specialist nutritional benefits as standard.

2) Product innovation is focusing on how to balances consumer’s health and wellness needs with time and money constraints.

3) Despite rising prices consumers are unwilling to compromise quality in dairy, making investments into high-performing, advanced formulations worthwhile.

4)Historically there has been low consumer engagement with dairy marketing, but brands are now taking a more careful considered approach to better target different demographics, handle ESG issues, and elevate product experiences.