Eastern Europe Consumer Health Market Opportunities, Trends, Growth Analysis and Forecast to 2027

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Published: April 04, 2023 Report Code: GDCG230013RS-BB

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Eastern Europe Consumer Health Market Report Overview

The Eastern Europe consumer health market size was valued at $10.8 billion in 2022. The market is expected to achieve a CAGR of more than 1% during 2022-2027. Based on the relative performance of countries on multiple metrics, Romania, Hungary, Slovakia, and Poland were shortlisted as high-potential countries, primarily owing to their large consumer health industry sizes. chemists/pharmacies was the leading distribution channel in the Eastern Europe consumer health industry in 2022.

Eastern Europe Consumer Health Market Outlook, 2022-2027 ($ Billion)

Eastern Europe Consumer Health Market Outlook, 2022-2027 ($ Billion)

For more insights into the Eastern Europe consumer health market forecast, download a free report sample

The Eastern Europe consumer health market research report brings together multiple data sources to provide a comprehensive overview of the Eastern Europe consumer health industry, analyzing data from multiple countries in the region.

Market Size (2022) $10.8 Billion
CAGR >1%
Forecast Period 2022-2027
Historical Period 2017-2021
Key Countries Poland, Romania, Hungary, and Slovakia
Key Sectors OTC Healthcare, Sports & Active Nutrition, and Vitamin & Dietary Supplements
Key Distribution Channels Chemists/Pharmacies, Parapharmacies/Drugstores, Hypermarkets & Supermarkets, E-Retailers, and Convenience Stores
Leading Companies GSK, Sanofi-Aventis, Bayer, STADA Arzneimittel, and Teva Pharmaceutical Industries

Eastern Europe Consumer Health Market Segmentation by Countries

The key countries in the Eastern Europe consumer health market are Poland, Romania, Hungary, and Slovakia among others. This can be attributed to their large consumer health industry sizes, projected high-value growth rates, and projected rising per capita value levels. In 2022, Poland accounted for the largest market share of the Eastern Europe consumer health market in value terms.

Eastern Europe Consumer Health Market Analysis, by Countries, 2022 (%)

Eastern Europe Consumer Health Market Analysis, by Countries, 2022 (%)

For more country insights into the Eastern Europe consumer health market, download a free report sample

Eastern Europe Consumer Health Market Segmentation by Sectors

The key sectors in the Eastern Europe consumer health market are OTC healthcare, sports & active nutrition, and vitamin & dietary supplements. In 2022, the OTC healthcare sector accounted for the largest value share in the Eastern Europe consumer health market.

Eastern Europe Consumer Health Market Analysis, by Sectors, 2022 (%)

Eastern Europe Consumer Health Market Analysis, by Sectors, 2022 (%)

For more sector insights into the Eastern Europe consumer health market, download a free report sample

Eastern Europe Consumer Health Market Segmentation by Distribution Channels

The key distribution channels in the Eastern Europe consumer health market are chemists/pharmacies, parapharmacies/drugstores, hypermarkets & supermarkets, e-retailers, and convenience stores, among others. In 2022, chemists/pharmacies was the leading distribution channel in the Eastern Europe consumer health market, followed by parapharmacies/drugstores.

Eastern Europe Consumer Health Market Analysis, by Distribution Channels, 2022 (%)

Eastern Europe Consumer Health Market Analysis, by Distribution Channels, 2022 (%)

For more distribution channel insights into the Eastern Europe consumer health market, download a free report sample

Eastern Europe Consumer Health Market – Competitive Landscape

Some of the leading companies in the Eastern Europe consumer health market are GSK, Sanofi-Aventis, Bayer, STADA Arzneimittel, and Teva Pharmaceutical Industries. In 2022, GSK led the consumer health industry in the Eastern Europe region. The company offers products in OTC healthcare and vitamins and dietary supplements sectors.

Eastern Europe Consumer Health Market Analysis by Companies, 2022 (%)

Eastern Europe Consumer Health Market Analysis by Companies, 2022 (%)

To know more about leading players in the Eastern Europe consumer health market, download a free report sample

Segments Covered in the Report

Eastern Europe Consumer Health Market Country Outlook (Value, $ Billion, 2017-2027)

  • Poland
  • Romania
  • Hungary
  • Slovakia

Eastern Europe Consumer Health Market Sectors Outlook (Value, $ Billion, 2017-2027)

  • OTC Healthcare
  • Sports & Active Nutrition
  • Vitamin & Dietary Supplements

Eastern Europe Consumer Health Market Distribution Channels Outlook (Value, $ Billion, 2017-2027)

  • Chemists/Pharmacies
  • Parapharmacies/Drugstores
  • Hypermarkets & Supermarkets
  • E-Retailers
  • Convenience Stores

Scope

Provides an overview of the current consumer health industry scenario regarding the outlook in terms of ingredients, product claims, labeling, distribution, and packaging. The analysis also covers a regional overview across five regions – Asia-Pacific, Eastern Europe, Americas, Western Europe, and Eastern Europe – highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions.

Key Highlights

  • Manufacturing and retailers seek the latest information on how the market is evolving to formulate their sales and marketing strategies. There is also a demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities for growth within the industry in the region

  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape, and demographic analysis, that can help companies gain insight into the country-specific nuances

  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region that can help companies in revenue expansion

  • To gain competitive intelligence about leading brands in the industry in the region with information about their market share and growth rates

Reasons to Buy

  • Manufacturing and retailers seek the latest information on how the market is evolving to formulate their sales and marketing strategies. There is also a demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities for growth within the sector in the region.

  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape, and demographic analysis, that can help companies gain insight into the country-specific nuances.

  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region that can help companies in revenue expansion.

  • To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates.

Key Players

Sanofi-Aventis
Bayer
STADA Arzneimittel
Teva Pharmaceutical Industries
GSK
Reckitt Benckiser Group
Johnson & Johnson Services Inc
Perrigo Company
Polpharma
USP Zdrowie

Table of Contents

  • 1. Executive Summary

    • 1.1. Part 1: Market Environment

    • 1.2. Market Size Analysis – Eastern Europe Compared with Other Regions

    • 1.3. Value and Volume Growth Analysis by Region

    • 1.4. Eastern Europe Market Growth Analysis by Country

    • 1.5. Eastern Europe Market Growth Analysis by Sector

  • 2. Part 2: High-Potential Countries’ Analysis

    • 2.1. Methodology – Identifying High-Potential Countries

    • 2.2. Top Four High-Potential Countries in Eastern Europe

    • 2.3. Overview of High-Potential Countries in Eastern Europe

    • 2.4. Growth Contribution Analysis by Country (1/2)

    • 2.5. Growth Contribution Analysis by Country (2/2)

    • 2.6. Value Share Analysis of Consumer Health Sectors

    • 2.7. Change in Consumption Levels by Country and Sector

    • 2.8. Per Capita Consumption Analysis

    • 2.9. Per Capita Expenditure Analysis

  • 3. Part 3: Country Deep Dive

    • 3.1. Poland: Overview of Consumer Health Industry

    • 3.2. Poland: Key Trends in Consumer Health Industry

    • 3.3. Romania: Overview of Consumer Health Industry

    • 3.4. Romania: Key Trends in Consumer Health Industry

    • 3.5. Hungary: Overview of Consumer Health Industry

    • 3.6. Hungary: Key Trends in Consumer Health Industry

    • 3.7. Slovakia: Overview of Consumer Health Industry

    • 3.8. Slovakia: Key Trends in Consumer Health Industry

  • 4. Part 4: Success Story

    • 4.1. About Success Stories

    • 4.2. Case Study: All Real Nutrition’s Protein Bar

  • 5. Part 5: Competitive Environment

    • 5.1. Leading Companies’ Shares in Eastern Europe Consumer Health Industry

    • 5.2. Brand Share Analysis of Top Five Companies

    • 5.3. Leading Companies in Eastern Europe Consumer Health Industry

    • 5.4. Leading Brands in Eastern Europe Consumer Health Industry

    • 5.5. Private Label Penetration in Eastern Europe Consumer Health Industry

  • 6. Part 6: Distribution Analysis

    • 6.1. Leading Distribution Channels by Country

    • 6.2. Leading Distribution Channels by Sector

  • 7. Part 7: Select Industry Metrics

    • 7.1. Global Patent Filings

    • 7.2. Eastern Europe Job Analytics

    • 7.3. Global Deals

  • 8. Part 8: Challenges and Future Outlook

    • 8.1. Key Challenges in Eastern Europe Consumer Health Industry

    • 8.2. Future Outlook of Eastern Europe Consumer Health Industry

    • 8.3. Appendix

    • 8.4. Definitions

    • 8.5. Methodology

    • 8.6. About GlobalData

Table

Annual value growth analysis by region, 2022–27

Annual volume growth analysis by region, 2022–27

Value growth analysis of countries compared with regional average growth

Country value size and CAGR analysis grid based on regional average

Value growth analysis by sector in Eastern Europe, 2022–27

Country-level contribution to growth of OTC healthcare in Eastern Europe, 2022–27

Country-level contribution to growth of sports and active nutrition in Eastern Europe, 2022–27

Country-level contribution to growth of vitamins and dietary supplements in Eastern Europe, 2022–27

Per capita consumption of sports and active nutrition by segment in Eastern Europe, by country, 2022

Per capita expenditure by sector in Eastern Europe, by country, 2022

Poland: Sector share

Romania: Sector share

Hungary: Sector share

Slovakia: Sector share

Leading companies in the Eastern Europe consumer health industry by value % share, 2022

Leading companies in the Eastern Europe consumer health industry by value sales ($ million), 2022

Leading brands (and private label) in the Eastern Europe consumer health industry by value sales ($ million), 2022

Total OTC healthcare patent filings for key markets, 2022

Total job postings in consumer health industry by company, 2022

Job postings in consumer health industry by theme, 2022

Figures

Regional comparison: Market size, growth, and per capita analysis, 2022–27

Overview of high-potential countries in Eastern Europe

Value shares of consumer health sectors as proportions of overall industry, by country, 2022

Change in consumption of sectors within consumer health industry (value terms), by country, 2022–27

Top five companies’ shares by brand (in value terms) in the consumer health industry, 2022

Private label penetration (in value terms) in the consumer health industry, 2022

Leading distribution channels in Eastern Europe by country, 2022

Leading distribution channels in Eastern Europe by sector, 2022

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