Opportunities in the Eastern European Make-Up Sector to 2025

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This report brings together multiple data sources to provide a comprehensive overview of the Eastern European make-up sector. It includes market overview, high growth country analysis, top companies, key distribution channels, packaging formats and case studies.

Eastern Europe held a value share of 5.2% in the global make-up sector in 2020, it is projected to grow at a steady rate of 3.87% (CAGR) over the period 2020-2025. In volume terms, the make-up sector in Eastern Europe region accounted for 8.8% share globally in 2020 and is projected to reach 536.3 million units in 2025, growing at a CAGR of 1.25% during 2020-2025. Russia was the largest market in terms of both value and volume share in 2020. Turkey is expected to record the fastest growth in terms of volume CAGR of 4.46%, over the forecast period. The top five companies in the East European make-up sector accounting for a share of 46.2% in 2020, of which L’Oréal S.A. held a share of 19.2%, with presence in all categories. It was followed by Natura &Co and Oriflame Cosmetics S.A. which accounted for shares of 9.1% and 7.9%, respectively. Coty, Inc. and Yves Rocher International held 6% and 4% shares, respectively, while private labels held a smaller value share of 1.5% in 2020. Direct Sellers was the leading distribution channel in the Eastern Europe make-up sector, with a value share of 25.5% in 2020. Rigid plastics was the most commonly used pack material in the Eastern Europe make-up sector with a 77.5% market share.

Scope

This report brings together multiple data sources to provide a comprehensive overview of Eastern Europe’s make-up sector, analyzing data from 20 countries in the region. It includes analysis on the following –

– Market Environment: Includes sector size, market size, and growth analysis by category.

– High-potential Countries’ Analysis: Indicates the changing share of value consumption in the various make-up by categories across high-potential countries in Eastern Europe. It also provides - Risk-Reward analysis of four countries in Eastern Europe based on market assessment, economic development, socio-demographic trends, governance indicators, and technological infrastructure.

– Country Deep Dive: Provides the overview, demographic analysis, and key trends across high-potential countries.

– Success Stories: Provides some of the most compelling make-up manufacturers, brands, products, and marketing campaigns in Eastern Europe. It also provides a better understanding of how certain manufacturers achieved success in the sector, and insights.

– Competitive Environment: Provides an overview of leading companies in Eastern Europe, besides analyzing the growth of private label in the region.

– Distribution Analysis: Provides analysis on the leading distribution channels in Eastern Europe’s make-up sector in 2020. It covers the following distribution channels: hypermarkets & supermarkets, convenience stores, e-retailers, food & drinks specialists, on-premise, and others, which includes department stores, “dollar stores”, variety stores & general merchandise retailers, cash & carries & warehouse clubs, and other retailers.

– Packaging Analysis*: The report provides percentage share (in 2020) and growth analysis (during 2015-2025) for various pack materials, pack types, closure types, and primary outer types based on the volume sales (by pack units) of make-up.

– Challenges and Future Outlook: Provides the challenges and future outlook pertaining to Eastern Europe’s make-up sector.

Reasons to Buy

– Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.

– The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances

– The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, that can help companies in revenue expansion

– To gain competitive intelligence about leading companies in the sector in the region with information about their market share and growth rates

L`Oréal S.A.
Natura & Co
Oriflame Cosmetics S.A.
Coty Inc.
Yves Rocher International
Cosnova Gmbh
LVMH Moët Hennessy - Louis Vuitton
The Estée Lauder Companies Inc.
Mary Kay Inc.
Vivienne Cosmetics AG

Table of Contents

Table of Contents

Executive summary

Part 1: Market Environment

Market Size Analysis – Eastern Europe Compared to Other Regions

Value and volume growth analysis by region

Eastern Europe market growth analysis by country

Eastern Europe market growth analysis by category

Part 2: High-Potential Countries’ Analysis

Methodology- Identifying high potential countries

Top four high-potential countries in Eastern Europe

Overview of high-potential countries in Eastern Europe

Growth contribution analysis by country (1/2)

Growth contribution analysis by country (2/2)

Change in consumption levels by country and category

Per capita consumption analysis

Per capita expenditure analysis

Part 3: Country Deep Dive

Overview of the Polish Make-up Sector

Key trends in the Polish Make-up Sector

Overview of the Russian Make-up Sector

Key trends in the Russian Make-up Sector

Overview of the Ukrainian Make-up Sector

Key trends in the Ukrainian Make-up Sector

Overview of the Turkish Make-up Sector

Key trends in the Turksih Make-up Sector

Part 4: Success Stories

About case studies

Case study: Uoga Uoga Game of Lights 100% Natural Mineral Highlighting Powder

Case Study: Matis Reponse Teint Quick Lift Active Foundation

Case Study: REN Skincare Perfect Canvas Clean Primer

Part 5: Competitive Environment

Leading companies share in the Eastern European make-up sector

Mass vs Premium Segmentation by Category

Brand share analysis of top five companies

Leading Companies in the Eastern European make-up sector

Leading Brands in the Eastern European make-up sector

Private label penetration in the Eastern European make-up sector

Part 6: Distribution Analysis

Leading distribution channels by country

Leading distribution channels by category

Part 7: Packaging Analysis

Growth analysis by key pack material and pack type

Growth analysis by closure type and primary outer type

Part 8: Challenges and Future Outlook

Key challenges in the Eastern European make-up sector

Future outlook of the Eastern European make-up sector

Appendix

Definitions

About GlobalData

Table

List of Tables

Regional comparison: Market size, growth, and per capita analysis, 2020-2025

Overview of high-potential countries in Eastern Europe

Value share of make-up sector as a proportion of overall cosmetics & toiletries industry by country, 2020

Change in consumption of category within make-up (value terms), by country, 2020-2025

Top five companies share by brand (in value terms) in the Make-up Sector, 2020

Private Label penetration (in value terms) in make-up sector, 2020

Leading Distribution Channels in Eastern Europe by Country, 2020

Leading Distribution Channels in Eastern Europe by Category, 2020

Figures

List of Figures

Annual value growth analysis by region, 2020-2025

Annual volume growth analysis by region, 2020-2025

Category volume growth analysis of countries compared to regional average growth

Country value size and CAGR analysis grid based on regional average

Value and volume growth analysis by category in Eastern Europe, 2020-2025

Country-Level Contribution to Growth of eye make-up in Eastern Europe, 2020-2025

Country-Level Contribution to Growth of face make-up in Eastern Europe, 2020-2025

Country-Level Contribution to Growth of lip make-up Category in Eastern Europe, 2020-2025

Country-Level Contribution to Growth of nail make-up Category in Eastern Europe, 2020-2025

Per Capita Consumption by category in Eastern Europe by Country, 2020

Per Capita Expenditure by category in Eastern Europe by Country, 2020

Poland: category share

Russia: category share

Ukraine: category share

Turkey: category share

Leading companies in the Eastern European Make-Up sector by value sales (% share), 2020

Leading companies in the Eastern European Make-Up sector by value sales (US$ million), 2020

Leading Brands (including Private label) in the Eastern European Make-Up sector by value sales (US$ million), 2020

Growth analysis by key pack material and pack type

Growth analysis by closure type and outers

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