Edgewell Personal Care – Company Overview and Analysis, 2023 Update
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Edgewell Personal Care Company Overview
Edgewell Personal Care is investing in activities that are in line with themes such as personalization and sustainability. For instance, Edgewell took the initiative to launch a luxury skincare brand targeted towards Generation Z consumers. The company also launched a new tampon with a plastic tip and cardboard plunger to avoid plastic waste.
The company is focusing on spreading awareness about embracing men’s individuality to improve its brand image. Initiatives to build up brand image will support the company’s growth in the coming years. However, the ongoing Russia-Ukraine armed conflict is expected to hit the company’s growth prospects. The conflict is affecting raw material prices across the globe, especially in the US, China, and Japan, which are importing substantially from Russia and Ukraine.
The “Edgewell Personal Care – Company Overview and Analysis, 2023 Update” report is based on market analysis and brand diversification by industry and geography. The report will help in understanding the challenges and opportunities for the company to tap into what is impacting the industry. It also gives access to valuable strategic take-outs to help direct future decision-making and inform new product development.
Key Industries | · Baby Care
· Cosmetics & Toiletries · Household Products |
Key Regions | · North America
· Asia · West Europe · Middle East and North Africa · Australasia · Latin America · East Europe |
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Edgewell Personal Care Company Analysis by Industries
The major industries in which Edgewell Personal Care deals are cosmetics & toiletries, baby care, and household products. The cosmetics & toiletries industry led the company’s growth in 2021.
The cosmetics & toiletries industry is projected to record a high CAGR in Africa. This can present ample growth opportunities for the company over the next five-year period. However, the company is also expected to post low growth across the East Europe region. Through innovations, successful progress in sustainability initiatives, and strengthening of its operations in its industries, Edgewell can achieve growth across all regions during the same period.
Edgewell Personal Care Company Analysis by Industries, 2021 (%)
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Edgewell Personal Care Company Analysis by Regions
The major regions in which Edgewell Personal Care is concentrated are Asia, North America, West Europe, the Middle East and North Australasia, Latin America, and East Europe. Edgewell Personal Care generated most of its sales from North America in 2021. The US, China, Germany, Japan, and France are key markets for the company’s revenue generation.
Edgewell Personal Care Company Analysis by Regions, 2020 (%)
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Edgewell Personal Care - Top Themes
The major themes in which Edgewell Personal Care is investing are COVID-19, sustainability, individualism & expression, Gen Z, and ESG.
- ESG: In June 2022, the company announced a partnership with Arbor Day Foundation to plant 8,350 trees in regions globally. The aim of this initiative was to support reforestation and biodiversity. Moreover, this also contributes to the company’s “Sustainable Care 2030 Strategy”.
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Scope
Edgewell generated 47.5% of its overall sales from North America and 23.6% from Asia, 18% from West Europe, and 4.5% from Latin America in 2021. The US, China, Germany, Japan, and France are key markets for the company’s revenue generation.
The company is investing in activities that are in line with themes such as personalization and sustainability.
The ongoing Russia-Ukraine war is expected to hit Edgewell’s growth prospects.
Key Highlights
- Edgewell generated most of its sales from North America. The US, China, Germany, Japan, and France are key markets for the company’s revenue generation.
- The company is investing in activities that are in line with themes such as personalization and sustainability.
- The ongoing Russia-Ukraine war is expected to hit Edgewell’s growth prospects.
Reasons to Buy
- Understand the challenges and opportunities for a specific company in order to tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your industry.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Table of Contents
Frequently asked questions
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Which was the highest revenue-generating industry for Edgewell Personal Care in 2021?
The cosmetics & toiletries industry led the company’s growth in 2021.
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Which region led Edgewell Personal Care’s business in terms of brand sales in 2020?
North America led Edgewell Personal Care’s business in terms of brand sales in 2020.
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What are the major themes in which Edgewell Personal Care is making investments?
The major themes in which Edgewell Personal Care is investing are COVID-19, sustainability, individualism & expression, Gen Z, and ESF.
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