Esports – Thematic Intelligence
All the vital news, analysis, and commentary curated by our industry experts.
Esports are organized multiplayer video game competitions, typically involving professional players. Esports has enjoyed spectacular growth over the last decade, with thousands of fans visiting stadiums to watch live events and millions following them on streaming platforms. Its popularity catapulted during the COVID-19 pandemic as traditional sports were put on hold. Esports monetization models are expanding as the esports teams and players are exploring physical merchandise, loyalty programs, and digital items such as non-fungible tokens (NFTs) to create secondary revenue streams.
The esports thematic intelligence report highlights key technology trends, macroeconomic trends, and regulatory trends impacting the esports theme. Furthermore, it also discusses esports value chains, mergers & acquisitions activities, and major milestones in the journey of the esports theme.
Esports: Key Trends
The key trends associated with the esports theme can be classified into three categories: technology trends, macroeconomic trends, and regulatory trends.
Technology Trends: The key technological trends that will shape the esports theme are growing preference for PC gaming, rise in demand for next-generation gaming consoles, popularity of mobile gaming, advent of 5G, growing pervasiveness of artificial intelligence (AI) technologies, data analytics, in-game purchases, Web3, and non-fungible tokens (NFTs).
Macroeconomic Trends: The key macroeconomic trends that will shape the esports theme are impact of COVID-19 pandemic, aging of many popular games, launch of esports franchise leagues, and viewership.
Regulatory trends: The key regulatory trend impacting the esports theme are the European data privacy laws, Californian data privacy laws, and regulation in Asia.
For more insights on key trends shaping the Esports theme, download a free report sample
Esports – Industry Analysis
The esports market generated $996 million in revenue in 2020. The market is expected to achieve a CAGR of more than 13% over the forecast period. Newzoo identifies six esports revenue streams: sponsorship, media rights, merchandise and tickets, publisher fees, digital, and streaming. Sponsorship is the largest contributor of revenue in 2022.
Esports industry analysis also covers:
Esports Revenue, 2020 to 2025
For more esports market forecast, download a free report sample
Esports- Value Chain Analysis
GlobalData’s esports value chain consists of six segments: games, events, teams and players, channels, sponsorship and investment, and end-users.
Games: Games, spanning a range of genres, are driving the popularity of esports. Currently, multiplayer online battle arena (MOBA) games such as Dota 2, and League of Legends, and first-person shooter (FPS) games like Counter-Strike: Global Offensive (CS: GO), Overwatch, Valorant, and Call of Duty (CoD), along with battle royale games like Fortnite and PlayerUnknown’s Battlegrounds (PUBG), are key revenue generators. Real-time strategy (RTS) games such as StarCraft II and the collectible card game (CCG) Hearthstone are also among the top-grossing esports games.
Esports Value Chain Analysis
For more insights into the esports value chain analysis, download a free report sample
Leading Companies Associated with the Esports Theme
The leading companies that are making their mark within the esports theme are Activision Blizzard, Alphabet (parent company of Google), Amazon, ByteDance, Krafton, Meta (formerly Facebook), Savvy Group (parent company of ESL FaceIT Group), Sea, Tencent, and Valve.
To know more about the leading companies associated with the esports theme, download a free report sample
Gaming Sector Scorecard
At GlobalData, we use a scorecard approach to predict tomorrow’s leading companies within each sector. Our sector scorecards have three screens: a thematic screen, a valuation screen, and a risk screen.
The gaming sector scorecard has three screens:
- Our thematic screen ranks companies based on overall leadership in the 10 themes that matter most to their industry, generating a leading indicator of future performance.
- Our valuation screen ranks our universe of companies within a sector based on selected valuation metrics.
- Our risk screen ranks companies within a particular sector based on overall investment risk.
Gaming sector scorecard- Thematic Screen
To know more about the sector scorecards, download a free report sample
Esports Market Overview
|Key Trends||Technology Trends, Macroeconomic Trends, and Regulatory Trends|
|Value Chain||Games, Events, Teams and Players, Channels, Sponsorship and Investment, and End-Users|
|Leading Companies||Activision Blizzard, Alphabet (parent company of Google), Amazon, ByteDance, Krafton, Meta (formerly Facebook), Savvy Group (parent company of ESL FaceIT Group), Sea, Tencent, and Valve|
- This report provides an overview of the global esports market.
- It identifies the key trends impacting growth of the theme over the next 12 to 24 months.
- It includes a comprehensive industry analysis, including market size and growth forecasts, a breakdown of esports’ revenue streams, nd analysis of M&A data.
- The detailed value chain provides a comprehensive analysis of the key segments of the esports industry, as well as identifying leading and challenging companies in each segment.
Reasons to Buy
Esports is an increasingly important theme in the gaming sector. This report is essential reading for anyone with an interest in video games or a desire to learn more about the world of organized multiplayer video game competitions.
Advanced Info Service
aXiomatic (Team Liquid)
Beyond The Summit
Code Red Esports
Eclat Media (SPOTV)
Esports News Asia
Etisalat by e&
G/O Media (Kotaku)
ICON Esports (Chiefs)
Level Up eSports
MBC Plus Media
New Enterprise Associates
Omnicom Group (GMR)
Procter & Gamble
Royal Never Give Up
Spark New Zealand
State Farm Insurance
Super League Gaming
The Gaming Company
United Talent Agency
Warner Bros. Discovery
Table of Contents
• Technology trends
• Macroeconomic trends
• Regulatory trends
• Market size and growth forecasts
• M&A trends
• Capital raising trends
• Company filing trends
• Social media trends
• Teams and players
• Sponsorship and investment
Our Thematic Research Methodology
Frequently asked questions
What was the esports market revenue in 2020?
The esports market generated $996 million in revenue in 2020.
What was the esports market growth rate?
The esports market is expected to achieve a CAGR of more than 13% over the forecast period.
What key technology trends are impacting the esports theme?
The key technological trends that will shape the esports theme are growing preference for PC gaming, rise in demand for next-generation gaming consoles, popularity of mobile gaming, advent of 5G, growing pervasiveness of artificial intelligence (AI) technologies, data analytics, in-game purchases, Web3, and non-fungible tokens (NFTs).
What key macroeconomic trends are impacting the esports theme?
The key macroeconomic trends that will shape the esports theme are impact of COVID-19 pandemic, aging of many popular games, launch of esports franchise leagues, and viewership.
What key regulatory trend is impacting the esports theme?
The key regulatory trend impacting the esports theme are the European data privacy laws, Californian data privacy laws, and regulation in Asia
What are the components of the esports value chain?
The esports value chain consists of six segments: games, events, teams and players, channels, sponsorship and investment, and end-users.
Which leading companies are associated with the esports theme?
The leading companies that are associated with the esports theme are Activision Blizzard, Alphabet (parent company of Google), Amazon, ByteDance, Krafton, Meta (formerly Facebook), Savvy Group (parent company of ESL FaceIT Group), Sea, Tencent, and Valve.
Tel +44 20 7947 2745
Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.
Business Intelligence & Marketing Manager, SAL Heavy Lift
“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.
GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”
Market Analyst & Management, Liebherr-Werk
“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”
Head of Key Accounts, Saab AB
Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.
Marketing Intelligence Manager, Portugal Foods
Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.
Head of Customer Insight and Research, Standard Chartered
Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.
I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.
I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.
Head of Consumer Sensory Insights, Givaudan
“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.
Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”
Senior Account Manager, TSYS
GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise. The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.
I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.
One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.