ForeSights: Digital Detox – Seeking refuge from the stress of a life online
Powered by
All the vital news, analysis, and commentary curated by our industry experts.
"ForeSights: Digital Detox" explores an emerging behavior as consumers switch off technology in order to seek refuge from the stress of a life online.
While it is accepted that technology is an essential part of daily life, many of today’s consumers are choosing to switch off technology such as smartphones and computers and take a step back from the constant digital engagement they face day in, day out. This emerging backlash creates new opportunities but also challenges for FMCG players, particularly as technology and online platforms are integral to modern brand strategy.
Scope
– Negative perceptions of the impact of technology is strongest in Western markets.
– One in 10 consumers globally disagree that the Internet has had a positive impact on their social life.
– Opportunities exist to target consumers with products and campaigns that support tech-free occasions and counter the impact of technology on health.
Reasons to Buy
– Provides an early warning system for emerging trends, threats, and opportunities in fast-moving consumer goods.
– Drives analysis of potential future consumer behavior.
– Generates ideas and inspiration for new product development.
Punkt
Innocent
Pursoma
Chick-Fil-A
Table of Contents
Frequently asked questions
Get in touch to find out about multi-purchase discounts
reportstore@globaldata.com
Tel +44 20 7947 2745
Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.