Fresh and Natural – Consumer TrendSights Analysis, 2023
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Fresh and Natural – Consumer TrendSights Report Overview
There is a rise in demand for fresh and natural products by consumers in Q1 2023. This has encouraged brands to strategically adapt. Consumers are looking for simple ingredients, natural and organic processing methods, and a lack of chemicals in product formulations to align purchasing choices with the fresh & natural trend.
The “Fresh and Natural” consumer trendsights research report provides an analysis of what the trend is, why it is important, and who is most influenced by it. It also provides insights on how brands and manufacturers can capitalize. The research concludes by identifying where the trend is heading next and how long it will last.
TrendSights: Fresh and Natural
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Key Trend Drivers | • Demands For a Healthier Lifestyle
• Concern Regarding Ingredient Safety • Environmental Impacts • Value-Savviness |
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Fresh and Natural Trendsights - Importance
Consumers strongly associate the fresh & natural trend with a healthy lifestyle. The appeal lies in the negative perception of chemical-filled products and the desire to avoid their impact on health, leading consumers to actively seek out fresh and natural ingredients. In addition, consumers are increasingly concerned about the safety of harsh chemicals in household care and laundry products, with a strong preference for natural alternatives.
Key Trend Drivers of the Fresh and Natural
The key trend drivers of fresh and natural are the demands for a healthier lifestyle, concern regarding ingredient safety, environmental impacts, and value-savviness among others.
Demands for a healthier lifestyle – Consumers place a great deal of importance on actively looking for products that will improve their health and are better for their health overall. This search often includes avoiding artificial ingredients and opting for natural products. Essentially, the simpler the ingredient list, the better it is for consumers.
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Fresh and Natural – Innovations by Brands
Global brands in many sectors are addressing the trend of “fresh and natural” in multiple ways. For instance, brands are launching fresh & natural products while highlighting health, safety, and affordability benefits. In addition, household care and food brands are acknowledging the demand for natural yet effective solutions.
Australian Organic Chicken Soup, Australia – In Australia, an Australian Organic soup has been launched in a chicken and vegetable variety. According to the brand, the vegetables used in the organic launch are sustainably farmed and “freshly harvested in season, full of flavors and nutrition”. This new release is also flagged as a source of fiber and protein, has no artificial colors, artificial flavors, preservatives, added sugar, chemicals, or GMOs, and has packaging free of Bisphenol A.
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Fresh and Natural – Future Outlook
The majority of consumer goods categories, except for tobacco and e-cigarettes, are well-poised for future growth in Fresh & Natural positioning. Categories are emerging and showing growth due to innovation and shifting consumer demands. The alcoholic drinks and foodservice categories will be emerging soon, as consumer demands for natural offerings take priority, especially in foodservice. In foodservice, consumers are consciously looking for value and justification for spending during the cost-of-living crisis.
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Scope
“Fresh & Natural” is one of the 63 sub-trends that GlobalData covers as part of our TrendSights series of Consumer Insight studies. The analysis covers what the trend is, why it is important, who is most influenced by it, and how brands and manufacturers can capitalize. The research concludes by identifying where the trend is heading next and how long it will last.
Key Highlights
- The accessibility of fresh, natural, and organic products must increase to reach and target consumers who deem these products to be appealing.
- A barrier to the growth of the Fresh & Natural trend is high prices that cannot align with consumers’ tighter budgets amid the cost-of-living crisis.
- As well as meeting consumer demands, brands must also consider the impact of health restrictions and regulations on the future of the Fresh & Natural trend.
Reasons to Buy
- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
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Table of Contents
Frequently asked questions
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How are consumers aligning their purchasing choices with the fresh & natural trend?
Consumers are looking for simple ingredients, natural and organic processing methods, and a lack of chemicals in product formulations to align purchasing choices with the fresh & natural trend.
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What are the key fresh and natural trend drivers?
The key trend drivers of fresh and natural are the demands for a healthier lifestyle, concern regarding ingredient safety, environmental impacts, and value-savviness among others.
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How are brands addressing the trend of “fresh and natural”?
Global brands in many sectors are addressing the trend of “fresh and natural” in multiple ways by launching fresh & natural products while highlighting health, safety, and affordability benefits. In addition, household care and food brands are acknowledging the demand for natural yet effective solutions.
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