Future of Consumers – Sustainability, Generative AI, Health and Wellness

Access and explore the following trends and insights from our latest report ‘Future of Consumers – Sustainability, Generative AI, Health and Wellness’:

• Key disruptive forces in the consumer industry – exposure on the innovative themes within the consumer industry that are emerging, accelerating, and maturing.
• Sustainability: Textured Vegetable Proteins (TVP) – presents the area’s innovation landscape, key players, deals and social media, and real-world innovations.
• Health & Wellness: Recombinant Steviol Glycosides (RSG) – presents the area’s innovation landscape, key players, deals and social media, and real-world innovations.
• Generative AI – presents the area’s innovation landscape, disruptive impact, and real-world innovations.

How is the ‘Future of Consumers – Sustainability, Generative AI, Health and Wellness’ report different from other reports in the market?

• GlobalData’s FutureTech Series Reports are aimed at capturing futuristic technologies which have the potential to disrupt tomorrow.
• This report covers major technologies, that are constantly changing, adapting, and progressing to enable a paradigm shift in our daily lives.
• The awareness, knowledge, and expertise of the topics help transform business models and strategic thinking with an in-depth understanding of megatrends that can directly influence patenting, collaboration, acquisition, and investment decisions.
• Select innovation areas in consumer and the disruptive potential of three innovation areas as highlighted by their innovation landscape, key players, deals and social media, disruptive impact, and real-world innovations.

We recommend this valuable source of information to anyone involved in:

• Technology Leaders and Startups
• Strategy, Marketing, and Business Development
• M&A and Investment Consultants

To get a snapshot of the future of consumers – sustainability, generative AI, health and wellness report, download a free report sample 

Future of Consumers – Sustainability, Generative AI, Health and Wellness Overview

The consumer industry continues to be a hotbed of innovation, with activity driven by environmental sustainability, health and wellness, convenience, and aesthetics, and the growing importance of technologies such as AI.

Within the emerging innovation stage, microencapsulated proteins, nanocosmetics, and plant-based cheese analogues are disruptive technologies that are in the early stages of application and should be tracked closely. E-cigarettes, natural emulsifiers, and lactobacillus probiotics are some of the accelerating innovation areas, where adoption has been steadily increasing. Among maturing innovation areas are beverage pods, insulin-stimulating foods, and chronic pain relief drugs, which are now well-established in the industry.

Innovation S-Curve for Consumer Industry

For more insights on the innovation S-curve for the consumer industry, download a free report sample 

GlobalData’s FutureTech series report, ‘Future of Consumer: Sustainable, Healthy, and Smart’, categorizes key innovation areas in the consumer sector as emerging, accelerating, and maturing based on their rate of growth in innovation. It also casts light on the innovation landscape, key players, deals and social media, disruptive impact, and real-world innovations of select innovation areas. The awareness, knowledge, and expertise in these innovation areas can transform business models, decision-making, and strategic thinking that directly influence research and development, collaboration, acquisition, and investment decisions.

Innovation Landscape in the Future of Consumers Theme

Sustainability: Textured Vegetable Proteins (TVP)

Textured or texturized vegetable protein (TVP), also known as textured soy protein (TSP), soy meat, or soya chunks is a defatted soy flour product, a by-product of extracting soybean oil. It is often used as a meat analog or meat extender. It is quick to cook, with protein content comparable to certain meats.

The US, China, Korea, and Australia among others are some of the leading geographies innovating in TVP. Among them, the US has the highest share.

Health & Wellness: Recombinant Steviol Glycosides (RSG)

RSG are a type of high-intensity sweetener derived from the stevia plant. They are produced using genetic engineering techniques to create yeast or bacteria that can produce the sweet compounds found in the stevia plant. They are approved for use as a sweetener in many countries around the world.

The US, China, Korea, and Australia among others are some of the leading geographies innovating in RSG. Among them, the US has the highest share.

Generative AI

Generative AI refers to a category of artificial intelligence techniques and algorithms that are designed to generate new data or content that is similar to what it has been trained on. This can include text, images, videos, music, and other types of content. Examples of generative AI include image and video synthesis, text generation, music composition, etc.

The US, China, Europe, Korea, and Australia among others are some of the leading geographies innovating in generative AI. Among them, the US has the highest share, followed by China and Europe.

For more insights on the innovation landscape, download a free report sample 

Key Players in the Future of Consumers Theme

Sustainability: Textured Vegetable Proteins (TVP)

Roquette Freres is one of the leading patent filers in the textured vegetable protein space. Some other key patent filers include Gold&Green Foods, Nestle, and General Mills. Recently, Roquette introduced a new line of organic textured proteins under the NUTRALYS brand. These proteins are derived from peas and fava.

Health & Wellness: Recombinant Steviol Glycosides (RSG)

Ingredion, Evolva Nutrition, and Cargill Foods are among the top patent filers in the area of steviol glycoside-based sweeteners. Apart from ingredient makers, beverage manufacturers and bottlers such as PepsiCo and Coca-Cola have also developed innovations in this area. Evolva leads the pack with high application diversity while Amyris has high geographic reach.

For more insights on the key players in the future of consumer themes, download a free report sample 

Deals and Social Media in the Future of Consumers Theme

Sustainability: Textured Vegetable Proteins (TVP)

TVP-related topics have started to capture the spotlight, reflecting changing consumer preferences. A steady rise in deals related to TVP was witnessed in 2021. Furthermore, TVP discussions flourished across social media by 2022.

Health & Wellness: Recombinant Steviol Glycosides (RSG)

RSG-related topics undergo an evolutionary journey from 2019 to 2022, reflecting changing trends and discussions. Steviol Glycoside, sugar substitutes, blood sugar levels, and diabetes, among others, are some of the key topics discussed in relation to RSG on social media from 2019 to 2022.

For more insights on deals and social media in the future of consumer themes, download a free report sample 

Real-World Innovations in the Future of Consumers Theme

Sustainability: Textured Vegetable Proteins (TVP)

Swedish company Lantmannen Foods (Lantmannen) introduced a concentrated oat protein called PrOatein for nutritious and protein-enriched foods. It can be used to make a range of healthy plant-based meat, dairy, and egg products.

Furthermore, Israeli food tech startup Redefine Meat developed 3D-printed meat ‘Alt Steaks’ using a 3D printer. The startup has partnered with Swiss flavor manufacturer Givaudan to utilize active flavor ingredients in its 3D-printed meat products.

Health & Wellness: Recombinant Steviol Glycosides (RSG)

NutraSweet Natural was created by isolating only the sweetest, purest parts of the stevia leaf and incorporating them into a proprietary blend to create the taste of sugar without the calories.

Furthermore, Almendra introduced Steviose 100, which delivers clean sweetness without bitter overtones or licorice aftertaste and is best suited for substantial calorie reductions and demanding applications.

Generative AI

Nestle’s brand ‘Toll House’ introduced an AI-powered avatar ‘Ruth’ for answering baking-related questions through an automated chat service to provide a personalized user experience.

Furthermore, US-based restaurant tech startup Lunchbox collaborated with domestic AI startup OpenAI to develop an AI-powered food photo creator AI to create menu photos that could convince customers to order more.

For more insights on the real-world innovations in the future of consumer themes, download a free report sample